Latest Stories

Facebook Reintroduces Atlas For Attribution Tracking

Facebook Reintroduces Atlas For Attribution Tracking

Facebook announced that Advanced Measurement will be a feature of the Facebook Business Manager. Rather than rely on the cookie, Advanced Measurement features cross-channel measurement […]

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Instagram reaches 1 million active advertisers

Instagram reaches 1 million active advertisers

Instagram continues to grow with the announcement of 1 million active advertisers as well as a rise in […]

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LinkedIn updates Sales Navigator for high-functioning sales organizations.

LinkedIn updates Sales Navigator for high-functioning sales organizations.

LinkedIn announces the availability of Sales Navigator Enterprise Edition and includes two new features — PointDrive and CRM Sync. […]

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Foursquare now offers brands location intelligence analytics.

Foursquare now offers brands location intelligence analytics.

Foursquare Analytics is a new location intelligence solution that enables brands to gain a deeper understanding of customer […]

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HipMob’s live chat abilities to boost Conversocial

HipMob’s live chat abilities to boost Conversocial

Conversocial has acquired HipMob, the web-based and in-app live chat platform, enhance its customer care abilities. Conversocial is an enterprise-class […]

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Building the Marketing Stack for Streaming TV Ads

Building the Marketing Stack for Streaming TV Ads

Television is changing, shifting from traditional paid cable and broadcast services to streaming on mobile devices.  Todd Spangler […]

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Naritiv sells social analytics tool to Hootsuite

Naritiv sells social analytics tool to Hootsuite

Naritiv has announced it is selling its Snapchat analytics solution to Hootsuite in a deal announced Tuesday. The deal […]

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Adyoulike releases native advertising solution, enters U.S. market

Adyoulike releases native advertising solution, enters U.S. market

Adyoulike, the artificial-intelligence-driven native advertising platform, has released a new server-to-server (S2S) header bidding solution. Based in Europe, this product release is […]

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Adobe releases Experience Cloud

Adobe releases Experience Cloud

Adobe has announced the release of Experience Cloud, an umbrella product unifying current offerings in Adobe Advertising Cloud, […]

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CMS Wire: Are You a Digital Transformation Laggard?

CMS Wire: Are You a Digital Transformation Laggard?

CabinetM co-founder Anita Brearton writes in CMS Wire this month about those feeling way behind when it comes […]

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Communications Cloud Platform Needs Prompt Changes at Cision

Communications Cloud Platform Needs Prompt Changes at Cision

Cision and Capitol Acquisition Corp. III have announced plans to combine to help launch Cision as a publicly listed company with […]

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Aprimo’s acquisition of ADAM software to create complete content asset lifecycle solution

Aprimo’s acquisition of ADAM software to create complete content asset lifecycle solution

Aprimo, a marketing operations provider has acquired ADAM Software, a global provider of enterprise-class Digital Asset Management (DAM) […]

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Data Exchanges for Better Numbers

Data Exchanges for Better Numbers

Are you obsessed with data? Are you getting all you need out of your reports? With reports on […]

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Ahalogy announces category trend software for social media optimization

Ahalogy announces category trend software for social media optimization

Tapping data from Facebook, Pinterest, and its own network of social influencers, Ahalogy launches Muse, category trend software […]

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ProsperWorks adds in-app cloud communication capabilities for CRM

ProsperWorks adds in-app cloud communication capabilities for CRM

CRM solution ProsperWorks today launched in-app cloud communications functionality through its integration with RingCentral, a leading provider of enterprise cloud […]

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