Latest Stories

LinkedIn ramps up targeting capabilities with Matched Audiences

LinkedIn ramps up targeting capabilities with Matched Audiences

LinkedIn announces Matched Audiences, a set of targeting capabilities that combines LinkedIn’s professional data with a user’s own […]

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Tools to help you get ROI on your event tweeting

Tools to help you get ROI on your event tweeting

You want to engage folks in your invent, and you’ve got a plan to get them all revved […]

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Oracle adds features to the Oracle CX Cloud Suite

Oracle adds features to the Oracle CX Cloud Suite

Oracle announces the addition of new features to the Oracle CX Cloud Suite that tap recent trends in […]

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Oracle unveils Oracle Content and Experience Cloud at Modern Marketing Experience in Las Vegas

Oracle unveils Oracle Content and Experience Cloud at Modern Marketing Experience in Las Vegas

Oracle announces the Oracle Content and Experience Cloud, a digital experience platform for content production, management, and delivery […]

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AcuityAds acquires Visible Measures

AcuityAds acquires Visible Measures

AcuityAds completes its acquisition of Visible Measures. The acquisition will bring together AcuityAds’ self-serve programmatic marketing platform and […]

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Dynamic Yield launches mobile web personalization tool to convert eCommerce traffic

Dynamic Yield launches mobile web personalization tool to convert eCommerce traffic

Dynamic Yield announces a mobile web personalization solution that aims to convert mobile eCommerce traffic into paying customers. […]

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BrightFunnel launches Machine Learning Attribution Engine

BrightFunnel launches Machine Learning Attribution Engine

BrightFunnel announces the BrightFunnel Machine Learning Attribution Engine, a solution that uses machine learning to better predict what […]

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Brearton: Are You Playing Hide and Seek With Your Customers?

Brearton: Are You Playing Hide and Seek With Your Customers?

CabinetM Co-Founder Anita Brearton made sure CabinetM’s Contact Us page was up-to-snuff before writing about the problem of […]

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Chatbots to help you be all things to all customers

Chatbots to help you be all things to all customers

We’d all like to be all things to all customers, but even the most dogged marketer has to […]

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Emma announces a suite of new product features at Marketing United Conference

Emma announces a suite of new product features at Marketing United Conference

Emma announces a suite of new product features including landing pages,  A/B content testing and an interactive marketing […]

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Gannett acquires SweetIQ Analytics Corp.

Gannett acquires SweetIQ Analytics Corp.

Gannett acquires SweetIQ Analytics Corp. with plans to expand the ReachLocal digital marketing suite of products which focus […]

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Medallia unveils new features for the Medallia Experience Cloud

Medallia unveils new features for the Medallia Experience Cloud

Medallia announces new features for the Medallia Experience Cloud, a feedback management solution that combines machine and human […]

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Marketo acquires ToutApp

Marketo acquires ToutApp

Today, Marketo announced that it has acquired ToutApp, a provider of sales software. ToutApp software provide sales teams […]

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Mirabel Technologies launches CRM platform

Mirabel Technologies launches CRM platform

Mirabel Technologies, the global leader in integrated publishing solutions, and creator of the widely-used Magazine Manager and Newspaper […]

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March Communications launches Consumer Innovation Group

March Communications launches Consumer Innovation Group

Boston-based March Communications has launched its Consumer Innovation Group, a new “shop in a shop” focused on connecting consumer innovation […]

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