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The year in review: Top 5 MarTech insights and showstoppers

The year in review: Top 5 MarTech insights and showstoppers

Scott Brinker offers the top 5 highlights from the 2016 MarTech conferences: Number 5: Agile Organizations Take Flight […]

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The Future of Sales Enablement – 4 Predictions for 2017 and Beyond

The Future of Sales Enablement – 4 Predictions for 2017 and Beyond

Mike Kunkle, Senior Director of Sales Readiness Consulting at Brainshark shares his views on how sales enablement will […]

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Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool

Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool

Summary: Commerce Signals and PlaceIQ have partnered to deliver in-store sales data to PlaceIQ customers (agencies and brands). […]

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Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations

Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations

Summary: Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle to allow video […]

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Insightly Announces Workflow Automation and Mobile Enhancements for Small and Growing Businesses

Insightly Announces Workflow Automation and Mobile Enhancements for Small and Growing Businesses

Summary: Insightly, the customer relationship management application (CRM) that caters to small and growing businesses, announced new workflow […]

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Trapit Expands Social Selling Platform with New Features for Social Listening, Marketing Platform Integration, and More

Trapit Expands Social Selling Platform with New Features for Social Listening, Marketing Platform Integration, and More

Summary: Trapit, a platform that aids brands for social selling and employee advocacy, announced new tools that significantly […]

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Boberdoo Launches Facebook Lead Ad Integration in its Lead Distribution Software

Boberdoo Launches Facebook Lead Ad Integration in its Lead Distribution Software

Summary: Boberdoo, a provider of lead distribution software launched an integration with Facebook Lead Ads that allows lead […]

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Lotame launches  TV data management platform

Lotame launches TV data management platform

Summary: Lotame TV DMP bridges the gap in television advertising by bringing rich audience targeting options, once only […]

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Proof Delivers Business Impact Analytics for Marketing and Communications

Proof Delivers Business Impact Analytics for Marketing and Communications

Summary: Proof launches a software platform to accurately compute both marketing attribution and the true business impact of […]

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Criteo Introduces New Creative Technology to Deliver Optimal Ad Personalization and Consistent Branding

Criteo Introduces New Creative Technology to Deliver Optimal Ad Personalization and Consistent Branding

Summary: Criteo, a performance marketing technology company, introduces Kinetic Design, an ad creation technology that delivers visually stunning, […]

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Citizen Developer, we have tools for you

Citizen Developer, we have tools for you

It used to be that to build software to send bulk emails, make a report out of telephone […]

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How to use CabinetM — recording retired technology

How to use CabinetM — recording retired technology

Modern marketers have seen a few platforms at this point. If you’re using Twitter to get the word […]

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Content Marketing like Mae West

Content Marketing like Mae West

When setting a content marketing strategy, is scarcity or abundance your goal? Abundance is favored today in a […]

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Visual Analytics tools for marketers drowning in data

Visual Analytics tools for marketers drowning in data

If you have even a few MarTech tools on board, you can find yourself swimming in data. We […]

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The Enterprise Marketing Technology Playbook For 2016

The Enterprise Marketing Technology Playbook For 2016

Summary: Customer data and marketing technology are now essential to every marketing function. Yet B2C marketing professionals responsible […]

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