STACK UPdate: TechTarget Lead Acquisition & Purchase Intent Data
January 31, 2018 STACK UPdates

Take a deep dive into TechTarget Lead Acquisition & Purchase Intent Data, CabinetM’s latest STACK UPdate.

STACK UPdate reports are free and easy to download for any registered users on CabinetM.

TechTarget is a global leader in purchase intent-driven marketing and sales services. With high-quality editorial content across more than 140 highly-targeted, technology-specific websites, TechTarget attracts technology buyers researching companies’ information technology needs. The Boston-based agency delivers business impact for enterprise technology companies.

STACK UPdate is a program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users. STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor. To learn more about STACK UPdates, contact Erica Ross at eross@cabinetm.com.

STACK UPdate: Magemail for Magento Users
January 24, 2018 Email Marketing, STACK UPdates

Live now on the Magemail profile is CabinetM’s newest STACK UPdate: Email Application for Magento Users. 

STACK UPdate reports are free and easy to download for registered users on CabinetM.

Magemail is a behavior-based email application for Magento environments. Designed to increase conversion rates and revenue, the system provides a series of trigger emails to re-engage potential and existing customers with the goal of securing a first or repeat purchase. Designed specifically for eCommerce companies with revenues between $1M USD and $10M USD, the application is simple to use (no technical proficiency required) and can be installed within 15 minutes.

STACK UPdate is a program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users. STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor. To learn more about STACK UPdates, contact Erica Ross at eross@cabinetm.com.

STACK UPdate: GrooveJar Email and Lead Acquisition
January 17, 2018 STACK UPdates

Free and easy to download for CabinetM users is our newest STACK Update, GrooveJar Email and Lead Acquisition.

Groovejar helps small businesses and eCommerce providers, worldwide, grow their email subscribers through a range of website optimization widgets, and improve conversion rates with a suite of simple triggered emails that assist in converting visitors into paying customers.

STACK UPdate is a program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users. STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor. To learn more about STACK UPdates, contact Erica Ross at eross@cabinetm.com.

 

STACK UPdate: Woopra Customer Journey Analytics
January 10, 2018 Analytics, STACK UPdates

With the launch of its Customer Journey Analytics platform, Woopra has extended its offering beyond marketing analytics to encompass web analytics, mobile analytics, product analytics, and customer success analytics in order to provide organizations with a complete and actionable view of customer behavior, status and satisfaction.

CabinetM‘s newest STACK UPdate™ is Woopra.

STACK UPdate is a program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users.

STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor.

To learn more about STACK UPdates, contact Erica Ross at eross@cabinetm.com

STACK UPdate: Openprise Data Orchestration Platform
November 30, 2017 Big Data

Automating the process of ingesting 3rd party data so it’s clean, there are no duplicates, and you can use it to hit your goals is a daunting task for any marketing team.

That problem is being tackled by Openprise Data Orchestration Platform, CabinetM’s newest STACK UPdate™.
STACK UPdate is a program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users.

STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor.

Openprise is a Data Orchestration Platform. It solves the “garbage-in/garbage-out” problem to make data-driven anything possible in Marketing, Sales, and Support. Openprise automates critical data management processes including data onboarding, cleansing, enrichment, and unification across systems. Openprise is designed from the ground up for CRM, so it has the business rules, best practices, and data built right in, and it seamlessly integrates with solutions like Marketo, Eloqua, Pardot, Desk, and Salesforce, so you’re up and running fast

To learn more about STACK UPdates, contact Erica Ross at eross@cabinetm.com.

STACK UPdate: Acquia Journey platform
November 15, 2017 STACK UPdates

 

CabinetM‘s newest STACK UPdate™ is Acquia Journey.

STACK UPdate is a program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users.

STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor.

The Acquia Journey platform provides marketing teams with the ability to map customer journeys, capture and centralize real-time customer data profiles with 1st and 3rd party data, identify key touch points, analyze failure points and create and execute personalized connected customer journeys across multiple marketing channels.

To learn more about STACK UPdates, contact Erica Ross at eross@cabinetm.com

CabinetM launches STACK UPdates: CaliberMind
October 1, 2017 Uncategorized

CabinetM today launched STACK UPdates™ a new program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users.

STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor.

CaliberMind CDP STACK UPdates: Click the cover to download the report.

Key elements of STACK Update Reports include:

  • Identification of the pain point the product addresses
  • Value proposition
  • Competitive differentiation
  • The ideal technology environment in which to integrate the product
  • Pricing
  • Skills required to install the product

The first report in the STACK Updates series is an overview of the CaliberMind CDP platform.  “Working with CabinetM was easy, said Raviv Turner, CEO of CaliberMind.  We are very much aligned in our desire to expose the right product information in as simple a way as possible, to enable prospective customers to self-identify themselves.”

Content services provider updates Nuxeo Platform web client
August 2, 2017 Content Marketing

Nuxeo, maker of a cloud-native content services platform, announced the release of Web UI, a brand new web client for the Nuxeo Platform. Nuxeo’s Web UI is built on a modern JavaScript stack, leveraging Web Components to provide a responsive, configurable, and extensible user interface that delivers a compelling new user experience. With this latest release, users can efficiently find and work with content most relevant to them.

Link: Econtent

Visit Nuxeo on CabinetM.

The Candy Man’s Marketing Stack
February 7, 2017 Advertising, CabinetM Stacks

M&Ms marked its 75th anniversary with a sweet marketing campaign called Celebrate with M.  While the candy was first produced for military troops during World War II,  the brand saw this marketing campaign as an opportunity to target a younger demographic and breathe new life into the 75 year old brand.

Putting together the marketing stack to support such a multi-faceted campaign would reach across several categories and here’s an idea of what it might look like.

With each step, there was a concerted effort to gain publicity and provide supporting collateral tapping multiple tools in the Public Relations  and Marketing Resource Management categories.  Social Media was supported throughout and was centered around the hashtag #CelebrateWithM.  Useful tools include: Social Media Content Creation, Social Media Management, and Social Engagement.

The first big push started with a video featuring Zedd and Aloe Blacc performing an updated version of Sammy Davis Jr.’s song “The Candy Man.” The video was released as a commercial and as an online video. Tools in Video Content Management and Video Advertising would help in managing the finished video content and facilitating distribution.

Another facet of the campaign was the use of retro packaging, looking back at styles spanning from the 1940s up through the 1990s.  Digital Asset Management (DAM) tools could manage the multiple versions with different logos and color schemes.

The brand got consumers involved by asking them to vote on a new flavor of Peanut M&Ms, choosing between chili nut, coffee nut, and honey nut. The vote centered on in-store displays but also included social media and web engagement tools.  Managing this aspect of the campaign could tap tools like: Merchandising & Store Design; Coupon & Deal Software; Surveys: Online; and Call-to-Action (CTA) Tools.

A big component of the Celebrate with M campaign involved philanthropy and cross-marketing initiatives.  The brand continued its sponsorship of Red Nose Day by partnering with Comic Relief and announced a generous donation to Operation Gratitude, an organization that sends care packages to US troops around the world.  The brand partnered with Japanese lifestyle brand, Be@rBrick to produce accessories and apparel featuring the M&Ms logo.  As a longtime sponsor of NASCAR, the brand unveiled a new paint scheme for the racing car and also coordinated special events at the Daytona International Speedway in the  days leading up to the Daytona 500.  

Campaign results have proven to by quite tasty with M&Ms pointing to recent Nielsen data showing a substantial growth in sales for U.S. households in 2016.  M&Ms is a perfect example of how building a multi-faceted campaign using a varied marketing stack can lead to sweet results.

Are Marketing Technologists Held Back by the Marketing Stack
November 17, 2016 Uncategorized

Summary:

Keeping up with the stack
Walker Sands State of Marketing Technology 2017 – Closing the Gap Between Martech Innovation and Adoption (free registration required) is a good look at how organizations are handling their marketing technology stacks. It’s a survey of 300 marketing professionals that shows most organizations are building stacks by putting together best of breed solutions.

With over 3800 vendors and growing in the martech space that’s probably a pretty challenging thing to do – decide which solutions will work best in the organization’s stack. And it’s not just the emergence of new vendors in the market, it’s also all the mergers and acquisitions, and the solution updates. It’s all moving very quickly.

Still, in this study, only a small portion implement a suite solution – 21%. But let’s be honest, there is no “suite” that does everything you could possibly do. Of the 48% that have a best of breed stack however, 42% say it’s fragmented or piecemeal. Three percent say they are getting the full value of their tools, citing lack of technology strategy, analytics, and training as reasons why this is the case.

Over 70% of respondents said that technology takes up between 1 and 25% of their marketing budget. They acknowledge that budget is growing, and resistance is shrinking, but there are still challenges to adoption such as budget, resourcing, difficulties implementing and integrating technologies and a lack of information (I know, I said budget twice).

When asked who manages the marketing stack only 13% said it’s IT, while 40% said they had a dedicated senior person. Others mentioned included marketing, marketing operations, customer experience and digital strategy. The survey also found that 71% of marketers lead purchase decisions, depending on the technology purchased. The more complex, backend solutions don’t tend to be led by marketing.

The biggest takeaway here is that the technology is changing so rapidly it’s dictating how the marketing technology stack is built. Hang on to that thought.

Marketing technologists are at a crossroads…

Read full article: http://diginomica.com/2016/11/16/are-marketing-technologists-held-back-by-the-marketing-technology-stack/

Built.io Contentstack CMS Releases Native Mobile SDK’s and a new UI
March 10, 2016 MarTech Product News, Web Development & Design

Built.io Contentstack CMS Releases Native Mobile SDK’s and a new UI

Summary:

Built.io Contentstack, a headless CMS, has released a new version with features aiming to challenge Drupal and WordPress. A headless CMS only focuses on content creation, allowing developers to integrate the data across different platform.  

From the Press Release:

  • New Features for Content Editors:

    • Asset Tagging allows groups of similar assets – such as employee pictures, downloadable case studies, product images, etc. – to be grouped. Assets can still be published individually, but now also in groups based on their tags. Further, assets can be filtered and displayed based on their tags, publish status and/or file type.

    • Content Type Labels simplifies management of bigger web properties by organizing similar content types and recurring page elements, such as a page footer, community or support sections, into groups and allowing them to be searched, sorted and filtered using their labels.

  • New Features for Developers:

    • The new Drag-and-Drop Content Type Builder allows developers to create structural page elements in seconds and accelerates the creation of corresponding page structure by 10x.

    • Separate API Consoles for Content Management and Content Delivery make it easy for developers to enable headless CMS use cases by integrating content via APIs and managing such content in a mobile or IoT app.

Read Full Press Release:
http://www.prnewswire.com/news-releases/builtio-challenges-legacy-cms-with-updates-to-its-headless-cms-for-enterprise-300233928.html

 

Read the full article at

Are You Reaching Your Audience? Got Email Open Rates?
February 14, 2017 Content Marketing , ,

When was the last time you glanced at your email inbox only to find a bunch of unfamiliar emails sitting there?  A few minutes ago?  Did you open them?  It seems the answer to that question depends largely on what industry sent the email. HubSpot analyzed data “from more than 25 million one-to-one (i.e., not to a list) emails sent via the HubSpot Sales platform by firms in 28 different industries.”

Arts and Entertainment topped the list with an open rate of 47%.  Followed closely by Construction, Human Resources, and Legal/Government.  Clearly, we all want to see the latest movie, buy a new house, get a new job, and steer clear of the IRS.  All joking aside, if you find yourself in the Marketing/Advertising sector with an open rate of just 25%, you know first hand how tough it is to get someone’s attention through email. The way to improve your open rate combines technology with good old psychology.

Let’s start with the technology in your marketing stack.  

A number of tools track open rates, improve email content, and update the contact list.  An Email Marketing Platform offers the ability to create, deliver, and track large amounts of emails. Email Automation provides a range of functions including sending, writing and tracking email campaigns as well as tools supporting A/B testing, market segmentation and reporting dashboards.

Another option is to look to Marketing Automation Platforms with Email tools combining email marketing with end to end multi-channel customer marketing. To keep the list up to date, look to Email Address Validation & Verification tools.

The psychology part comes into play when you look at how email recipients decide whether to open the email or not. Who is the email sent to? Who is it from — a person or a company?  What is the subject line?  Does it grab the recipient’s attention? What time did they receive the email?  Are they sitting eating lunch at their desk or getting ready to pack up for the day? Can they read it on their mobile device if they have already left the office?  These questions should help you avoid some of the pitfalls that will send your email into the trash while raising your overall email marketing strategy to engage and connect with the person you are trying to reach. Focus on gathering data, make adjustments, track results, and continually improve the quality of the email content.

50 Amazing Tweets from the 2016 Marketing Technology Conference #MarTech
March 23, 2016 CabinetM Commentary ,

We were thrilled to attend the 2016 MarTech Conference in San Francisco, California, surrounded by such an intelligent and talented group of marketing professionals. The MarTech Conference brought together marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists from around the country to create an inspiring learning environment.

 

The two-day show covered a variety of topics – everything from marketing technology innovation and scalability, to agile marketing tactics, best practices for building a marketing stack, the future of marketing technology, bridging marketing technology gaps and much more.

With the abundance of information being shared and the amazing stream of updates on social media, we couldn’t wait to get back and share some of our favorite tweets with you. In this post, we’ve pulled 50 of the most noteworthy tweets from the 2016 MarTech Conference. We hope you enjoy!

On the Marketing Technology Landscape

On Marketing Stacks

On Customer Experience

Marketing Insights & Quotes

MarTech Conference Happenings

Final Thoughts

We were honored to be featured in a variety of presentations and blog posts around the MarTech Conference and wanted to share this coverage, as well as other conference wrap-ups below:

Also, if you weren’t able to make it out to the event, be sure to check out slides from MarTech speakers’ presentations here:

CabinetM Blog Submission Guidelines
March 8, 2016

Are you interested in contributing to the CabinetM blog? We’re always open to articles from guest bloggers. (And don’t miss out on the opportunity to share your expertise on marketing stacks by writing for StacksInsights.)

Why Guest Blog
Most of you understand the value of guest blogging. It’s a great way to give back to the marketing community and as we all know, sharing is caring.

Here are some other valuable if less-altruistic reasons:

  • Position your company as a thought-leader
  • Get your ideas in front of thousands of readers
  • Networking
  • And that all-important link to your website

Topics We Cover
The CabinetM blog covers all things marketing technology. We cover suggestions for selection and implementation of tools and best practices for leveraging tools.

Note: If your submission covers tips, best practices or how to evaluate tools in a specific product category, we’ll also include it in the resource pages for the appropriate product category. If you’re writing about a marketing stack, check to see if your idea would be a good fit for StacksInsights.

Not sure if your topic is right for our blog? Drop us a note at eross@cabinetm.com and ask us. We’re happy to let you know.

CabinetM Blog Submission Guidelines
Here are our guidelines.

  • If you are a MarTech tool vendor, you must have claimed and updated your company and product listings before we will publish your submission.
  • CabinetM is focused on the Marketing Technologies. Content should focus on topics around MarTech. We accept articles from Marketers and MarTech Vendors, but any blatant self-promotion or direct links to lead generation materials are not permitted.
  • We want posts that provide value to our readers. We aren’t looking for rehashed posts from other blogs.
  • We want original and unique concepts, well-articulated arguments, and high-quality writing. We will not republish anything that has been published elsewhere. Once published, feel free to promote through your own social channels and repurpose within your own environment.
  • Please include proper attributions of data and quotations referenced in the article
  • Include no more than one link to your company’s website in the body of the post
  • Please refrain from jargon and buzzwords.

How to Submit an Article
Please email eross@cabinetm.com the following:

  • Your completed post (500-1000 words) in the body of the email as well as an attached Word Doc
  • Image files (with attribution) in a separate folder
  • A short author bio
  • And remember, if you’re a MarTech tool vendor, you must claim your listing before we can publish your article.

If your article meets our standards, we will email you to let you know your article will be published. That process will take 2-3 business days.