Monthly Archives: November 2014

Toro Multi-variant Testing by Red Hot Labs
November 28, 2014 New Products , ,

Product
Toro Multi-variant Testing by Red Hot Labs

Category
Customer Acquisition

Function
Fine Tune FB Campaigns for mobile apps

Great For
Helps Configure and Fine Tune Mobile Ad Campaigns, Estimate LTV

Suitable For
B2C, Agency, other

Overview
Tightly integrated variant testing accelerates customer acquisition, sharpens marketing spends and increases ROI with new tool developed for & targeted to app and game developers.

Three things to know:
  • Features include easy-to-create split tests with various combinations of creative, demographic targets and other factors,
  • Tight integration of the FB API lets Toro automate campaign aspects,
  • Toro suggests that campaign tuning and better spends can result in marketing dollar performance gains of 25-70%,

Pricing Structure
Licensing, freemium model for first $1,000 in market spend

More information
https://www.usetoro.com

Press Release
https://www.usetoro.com/press

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Wildcard Card Format Mobile Browser (by Wildcat)
November 28, 2014 New Products , , , ,

Product
Wildcard Card Format Mobile Browser (by Wildcat)

Category
Social Media Management. Mobile Advertising

Function
Communications, Customer Acquisition

Great For
Showcasing mobile content in native apps with new speed, power and richness of content for publishers, merchants and others

Suitable For
B2C, Agency, others doing mobile marketing

Overview
Wildcard brings new speed and displays rich content in card format which will support mobile marketing and other native apps

Three things to know:
  • Considered by many the first browser built specifically for the mobile age, and is created to improve interactions between brands and customers,
  • Couples’ apps’ content richness with browser immediacy, and enables brands to easily transform content into cards,
  • Initial cards include article cards for blogs & news outlets, etc., product cards to convert browsing to sales, review cards for search and discovery, and video cards for inline video

Press Release
http://blog.trywildcard.com/

More information
http://www.trywildcard.com/partners

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Social Media/e-Commerce Store Portal by Olapic
November 28, 2014 New Products , , , , ,

Product
Social Media/e-Commerce Store Portal by Olapic

Category
Social Media, Content Marketing, Commerce

Function
Customer Acquisition

Great For
Turning images shared on social platforms like Instagram and FB into store portals.

Suitable For
B2C, B2B, Agency, other

Overview
Lets brands share linked images on social media such as twitter, Pinterest, Instagram, FB, etc. and route consumers back to the brand’s product purchase page.

Three things to know:
  • Leverages the intensity of more authentic beyond-the-ad visual images to expedite customers’ movement through the marketing and sales funnel,
  • Accelerates the advantages of social discovery to drive sales,
  • Accomplished by linking the image to the brand rather than to the social site.

Pricing Structure
License model service

More information
http://www.olapic.com/

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Ocho (by Ocho)
November 28, 2014 New Products , ,

Product
Ocho (by Ocho)

Category
Social Media Marketing

Function
8-second video with advanced content editing tools

Great For
High quality videos and community sharing

Suitable For
B2C, Agency, other

Overview
Video social platform with advanced effects and sharing/marketing features (2 seconds longer than VINES)

Three things to know:
  • Advanced editing, voice over dubs, time lapse and other effects are integrated with a natural and easy feel,
  • Social community and content marketing features such as autoplay videos from a member’s feed, a newsfeed featuring community content, etc.
  • 8 seconds (thus the name) for the average attention span of Ocho’s target users. (Bonus thing to know – backed by Shark Tank panelist Mark Cuban and other high profile investors.)

Pricing Structure
App store subscription

Prices start at
Free for consumers

Installation
Download

More information
http://ocho.co/#/

Articles
http://techcrunch.com/2014/11/11/ocho-launch/

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Internet-delivered TV Marketing & Tracking by Drawbridge
November 28, 2014 New Products , , ,

Product
Internet-delivered TV Marketing & Tracking by Drawbridge

Category
Paid Advert, Social Media Management

Function
“Bridging audiences across devices”

Great For
Cross-screen marketing that integrates behavioral and contextual approaches to drive conversion and attribution, now including internet-delivered TV programming.

Suitable For
B2C, Agency, other

Three things to know:
  • Bridges offerings , targets consumers and attributes conversions across desktops, mobile, etc,
  • Engages premium customers who are now beginning to adopt new platforms such as Internet connected TV, with the precise targeting of digital platforms,
  • Protects consumer privacy because it does not leverage personally identifiable information, and targeting

Pricing Structure
Licensing (SDK-based Service)

Prices start at
Varies

More information
http://www.drawbrid.ge/

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Kik Promoted Chats (opt-in brand conversations)
November 28, 2014 New Products , , ,

Product
Kik Promoted Chats (opt-in brand conversations)

Category
Customer Feedback, Social Media Marketing

Function
Messenger with built-in browser lets customers connect directly with brands.

Great For
Optimizing users’ mobile discovery and sharing with preferred brands.

Suitable For
B2C, Agency, other

Overview
Kik strives to make mobile the consumer’s main platform, with advertising and engagement that melds seamlessly into text chats, social apps.

Three things to know:
  • Readily integrates campaign content into consumer social flows, drives sharing and purchases,
  • Connects with customers on a human level through vatures such as keywords, which lets brands intelligently ascertain and respond to triggers in chats,
  • Kik lets consumers pick which companies they want to hear from, and helps companies determine the consumers’ interests.

Pricing Structure
Licensing

More information
http://kik.com/

Press Release
http://kik.com/kik-launches-promoted-chats-keywords-for-more-personalized-chats/

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Facebook at Work platform (unconfirmed, by Facebook)
November 28, 2014 New Products , , , , , ,

Product
Facebook at Work platform (unconfirmed, by Facebook)

Category
Social Media Management and Marketing, Other

Function
Communications, Branding, Other

Great For
Speculation is an enterprise collaboration tool (may have similar brand promotion capabilities to Facebook)

Suitable For
B2C, B2B, Agency, other

Overview
Facebook has not confirmed this product, but industry watchers speculate its focus will be collaboration; like Facebook, it may also have branding and customer engagement capabilities.

Three things to know:
  • Despite broad speculation, Facebook has not commented on Facebook At Work,
  • It’s expected the new platform will be separately hosted from Facebook to address personal privacy concerns,
  • It is expected to be launched sometime in early 2015.

More information
No company confirmation or information is available at this time.

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Parse (FaceBook) Push Experiments
November 28, 2014 New Products , , ,

Product
Parse (FaceBook) Push Experiments

Category
A/B Testing for FB Push Notifications, Analytics

Function
Metrics, Customer Acquisition

Great For
Lets marketers re-engage more fully and effectively by testing and optimizing messages based on times, content, other variables.

Suitable For
B2C, Agency, other

Overview
Helps marketers enhance push strategies to retain and reengage customers with testing and deep analytics to add context to variables.

Three things to know:
  • The ParsePush platform is used by such leading brands as The Chlidren’s Television Workshop and Cisco,
  • Non-disruptive for developers currently using Parse,
  • Enables A/B testing on a massive reach and distribution system.

Pricing Structure
Licensing and storage with Freemium model

Prices start at
Free features based on scope of use, plus unique recipients at an additional $.05 per target.

Press Release
http://blog.parse.com/2014/11/03/parse-push-experiments-re-engage-more-powerfully-and-more-creatively-with-ab-testing-2/

More information
https://www.parse.com/

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Livefyre Studio (by Livefyre)
November 28, 2014 New Products , , ,

Product
Livefyre Studio (by Livefyre)

Category
Social Media Management & Marketing

Function
Content Creation and Distribution

Great For
Real-time, marketing-centric automated content curation

Suitable For
B2C, Agency, other

Overview
Studio is automated curation on a large scale, and lets brands identify, curate and publish content into their digital marketing assets, websites, and mobile apps instantly.

Three things to know:
  • Rules based search and aggregation of content across social networks and content created by users via Livefyre apps on their owned properties, including comments, reviews, live blog and chat,
  • Supports custom applications and visualizations, enabling brands to create and populate real-time experiences without tapping organizational developer resources,
  • The audience experience can be displayed real time in ads and digital-out-of-home formats and applications, as well as a brand’s web and mobile channels.

Press Release
http://www.businesswire.com/news/home/20141121005065/en/Livefyre-Launches-Studio-Real-Time-Content-Marketing-Engagement#.VHIN-4vF-Hs

More information
http://web.livefyre.com/

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“People” Explore & Discovery Tab feature (Instagram)
November 28, 2014 New Features , , ,

Product
“People” Explore & Discovery Tab feature (Instagram)

Category
Social Media Marketing, UGC

Function
Communication, Customer Engagement

Great For
Enabling creators of UGC to build fan bases (personally and for brands)

Suitable For
B2C, Agency

Overview
The new People Explore tab feature enables discovery of interesting content and showcases 3 pictures from recent great creators of interest, allowing brands to find new audiences for their best UGC generators.

Three things to know:
  • Helps users identify the people and brands they want to follow,
  • Enables brands to persist in the feeds of brand fans, and surface their content more easily, and new caption editing enables targeted consumers to comment and edit their remarks for ongoing sharing.
  • Instagram algorithms will spread

Press Release
http://blog.instagram.com/post/102294612077/discovery-and-caption-editing

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VideoBlocks Contributed Content (by VideoBlocks)
November 28, 2014 New Features , ,

Product
VideoBlocks Contributed Content (by VideoBlocks)

Category
Other

Function
Communications, Content Creation

Great For
Studio-quality video content enliven social & paid customer engagement

Suitable For
B2C, Agency, B2B, other

Overview
The service now includes contributed studio quality content to enliven social and other customer engagement initiatives, as well as professional stock video footage, motion backgrounds, after effects, etc.

Three things to know:
  • In addition to premium stock video footage, VideoBlocks’s motion backgrounds, after effects and special effects are used by leading brands, major networks, etc., and is frequently tapped for b-roll,
  • The addition of premium UGC significantly speeds, simplifies and cost-reduces incorporation of legally licensed ‘authentic voice’ footage,
  • With this service VideoBlocks builds a “social” approach to premium stock content and community development, with 100% of UGC-attributable revenues and creative credit accruing to the contributor.

Pricing Structure
Subscription model includes perpetual license (without repeat use royalties) of all downloaded content

Prices start at
$79 per month or $99 annual

Installation
Upload

Press Release
http://www.videoblocks.com/contribute/

More information
http://www.videoblocks.com/

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GetFeedback acquired (by Campaign Monitor)
November 28, 2014 New Features , , , ,

Product
GetFeedback acquired (by Campaign Monitor)

Category
Customer Feedback, Email Marketing, CRM

Function
Customer Insight

Great For
Rapid, mobile-ready surveys with real-time graphic results

Suitable For
B2C, Agency, other

Overview
GetFeedback simplifies attractive customer surveys that display well on mobile, tablets and online. Campaign Monitor helps major (IKEA, eBay, World Wildlife Federation, Facebook) and smaller brands optimize email campaigns.

Three things to know:
  • Integration will extend and differentiate Campaign Monitor’s email marketing and analytics (GetFeedback is integrated with Salesforce.com and other CRM solutions),
  • GetFeedback’s mobile surveys are highly visual and often considered both engaging and effective marketing tools in their own right,
  • GetFeedback’s surveys automatically format for any mobile platform or device.

Prices start at
Campaign Manager Email campaigns start at $9 per month.

More information
https://getfeedback.com/campaignmonitor

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Social Influencer ID Services (by Niche & Weber Shandwick)
November 28, 2014 New Features , ,

Product
Social Influencer ID Services (by Niche & Weber Shandwick)

Category
Social Media Marketing

Function
Branding and Creative

Great For
Matching campaigns with UGC content creation “stars”

Suitable For
B2C, Agency

Overview
Connects brands with lead edge SoMe celebrities (such as the teen VINES star with 25 Mil+ millennial followers) and guides crafting of content.

Three things to know:
  • Niche’s tech platform ID’s the content creators in social networks, analyzes their reach, influence and potential brand impact.
  • The select group of influencers now tracked by Niche have more than 1 billion followers across 16 platforms such as Yik Yak, Vine, Instagram, Tumblr, etc.
  • Weber Shandwick is a PR world leader, and more than 20% of client programs now have social components.

Pricing Structure
Retainer with Niche Licensing Subscription

More information
https://www.niche.co/

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500 Friends Customer Loyalty Marketing (acquired by Merkle)
November 28, 2014 New Features , , ,

Product
500 Friends Customer Loyalty Marketing (acquired by Merkle)

Category
SEO, Analytics, Other

Function
Customer Retention

Great For
Running loyalty marketing programs online, on site and on mobile.

Suitable For
B2C, Agency

Overview
Customer relationship company Merkle acquires its channel marketing partner, mobile and on-site loyalty marketing start-up 500 Friends.

Three things to know:
  • In addition to customer loyalty and marketing programs, 500 Friends identifies probable total lifetime value (TLV) on a granular level,
  • Customer relationship marketing agency Merkle provides several top brands (Dell, Geico) with integrated analytics-driven customer relationship marketing solutions,
  • The 500 Friends technology and team will optimize around retail and consumer brand acquisitions.

Pricing Structure
Licensing

Press Release
http://www.merkleinc.com/news-and-events/press-releases/2014/merkle-acquires-omnichannel-loyalty-solution-provider-500friends#.VHJTlIvF-Hs

More information
http://www.500friends.com/

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Twitter Share via Direct Message (by Twitter)
November 28, 2014 New Features , , ,

Product
Twitter Share via Direct Message (by Twitter)

Category
Social Media Management

Function
Customer Retention, Communication

Great For
Mobile private messaging, lifting conversation from the public network into private DM.

Suitable For
B2C, B2B, Agency, other

Overview
Private messaging outside of the public Twitter network, via DM tweets with push notification.

Three things to know:
  • The new feature enables moderators to promote conversations to key followers and – importantly – transition sensitive conversations (such as 2nd round responses to negative customer comments) into a less immediately public, more direct method of communication,
  • Although the feature is characterized as enabling “private” conversations, brand responders and moderators must remember that any tweet, including Share via DM can be readily retweeted by recipients,
  • Twitter notes: “with today’s update you’ll be able to share a Tweet privately with any of your followers.” Brands are likely to use the feature for private promotions for its community and other promotional applications, as well as for problem resolution.

Prices start at
Free feature upgrade

More information
https://blog.twitter.com/2014/share-a-tweet-through-direct-messages

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Google Contributor (by Google)
November 28, 2014 New Features , ,

Product
Google Contributor (by Google)

Category
Analytics, Customer Feedback and Retention, Other

Function
TBD

Great For
A crowd funding experiment, and potential alternative to ad-based funding of web publishers and resources

Suitable For
TBD

Overview
A modest voluntary contribution removes ad content.

Three things to know:
  • Google has launched this limited-scope experiment as a way for readers to fund the content they consume, without advertising,
  • Participating partners in the experiment include popular websites such as Mashable, Urban Dictionary, The Onion, WikiHow, etc.,
  • Potential effects on ad and marketing campaigns – TBD and worth watching should this experiment expand.

Pricing Structure
Monthly $1-$3 subscription

More information
https://www.google.com/contributor/welcome/

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NewsCred Content Marketing Software (by NewsCred)
November 28, 2014 New Features , , , , ,

Product
NewsCred Content Marketing Software (by NewsCred)

Category
SEO, Social Media Management, Analytics

Function
Content Distribution, Branding/Creative, Customer Acquisition

Great For
Connecting brand and audiences through high value, popular content

Suitable For
B2C, B2B, Agency, other

Overview
NewsCred helps brands create content-rich news blasts, newsletters and other content-rich digitally delivered customer experiences, leveraging its content licensing agreement with over 5,000 of the world’s most respected publishers and sources, its in-house team of 200+ journalists and editors, and its recommendation engine.

Three things to know:
  • This major upgrade enables its Recommendation Engine platform to predict content performance by channel, based on trending topics and an article’s social reach and performance,
  • The Recommendation Engine is now reviewing and helping brands leverage over 5,000 publications and titles, including 72 new titles ranging from ComputerWorld, Dow Jones, BetaBeat, the BBC and Shutterstock to Salon, PaperMag, Nielsen, New York Magazine, Readers Digest and Al Jazeera,
  • It provides content marketing strategies and content for leading global brands, regional brands and a variety of emerging brands; its News Room has seen a 700% increase in unique visitors over the last three months.

Pricing Structure
Licensing per seat

Prices start at
$2,950/month for 3-seat annual license.

Press Release
http://www.businesswire.com/news/home/20141120005960/en/NewsCred-Expands-Content-Marketing-Software-Capabilities-Publisher#.VHJpS4vF-Hs

More information
http://newscred.com/

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