Monthly Archives: December 2014

Connexity (Shopzilla) acquires Become.com, expands into price comparison
December 11, 2014 New Features , ,

Product
Connexity (Shopzilla) acquires Become.com, expands into price comparison

Category
e-Commerce Platform

Function
Customer Engagement

Great For
Managing presence and SEO with Google, Bing, etc.

Suitable For
B2C, Agency

Overview
The acquisition will expand both Connexity’s price comparison capabilities and its aggregation and traffic referral to other sites.

Three things to know:
  • Connexity’s search and display engine helps brands improve their SEO and performance of PLAs, SEM and investments, and this expansion significantly increases its scale,
  • Shopzilla – now Connexity – is a major traffic generator and referral engine,
  • The acquisition will expand both Connexity’s price comparison capabilities and its aggregation and traffic referral to other sites

More information
http://connexity.com/

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Boundless Network acquired by Zazzle
December 11, 2014 New Features , ,

Product
Boundless Network acquired by Zazzle

Category
e-Commerce Platform

Function
Customer Engagement

Great For
Connecting brands and customers through online e-commerce portal

Suitable For
B2C, Agency

Overview
Boundless helps organizations buy and manage branded merchandise

Three things to know:
  • The patented Boundless social commerce and spend management platform helps companies manage social spends and procurement,
  • Boundless is one of the world’s largest product distribution networks,
  • The deal gives Boundless new market reach, product breadth and manufacturing execution, and Zazzle gains the Boundless platform, an impressive sales and distribution engine.

More information
http://www.boundlessnetwork.com/our-story/

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Tiger Pistol SMB Social Marketing Platform
December 4, 2014 New Features , , ,

Product
Tiger Pistol SMB Social Marketing Platform

Category
Social Media Marketing Platform and Services

Function
Customer Engagement, Communication, Content Creation

Great For
Facebook marketing tool and services for SMBs, automating social media content, engagement, response, analytics

Suitable For
B2C (esp. SMBs)

Overview
The platform and service team helps small & medium businesses attract customers, build and protect their reputation & promote their brand.

Three things to know:
  • Tiger Pistol’s technology was one of only two Facebook Preferred Marketing Developer tools named in 2013, and features a “community learning engine,”
  • The platform and the team’s services (such as content strategies and creation) enable SMBs to build and scale effective social media campaigns and customer communities,
  • The platform creates brand campaigns that learn from the successes and failures of other SMB brands’ FB campaigns in the same market.

Pricing Structure
Functional level, monthly

Prices start at
$249 per month after free trial

More information
https://tigerpistol.com/

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GimmeX Lead Conversion (by GimmeWorld, Pte.)
December 4, 2014 New Features , ,

Product
GimmeX Lead Conversion (by GimmeWorld, Pte.)

Category
Marketing Automation

Function
Customer Engagement

Great For
Messaging-based mobile lead conversion

Suitable For
B2C, B2B, other

Overview
Helps convert web visitors into customers with real time messaging.

Three things to know:
  • Offers digital engagement driven by the intersection of messaging and gamified customer interaction,
  • Assesses audiences by brand-defined criteria and delivers real time, multi-platform messaging,
  • Integrates with Gimme’s popular customer loyalty SAAS platform.

Pricing Structure
SAAS licensing

More information
http://www.gimmie.io/

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Twitter App Graph (by Twitter)
December 4, 2014 New Features , ,

Product
Twitter App Graph (by Twitter)

Category
Analytics, Social Listening, Analysis

Function
Customer Insights

Great For
Collecting information on the apps installed on consumer mobile devices in order to improve recommendation engine results for sponsored and other content, with goal of improved end user mobile experience.

Suitable For
B2C

Overview
Collects and tracks the apps installed on consumers’ mobile devices.

Three things to know:
  • Users and major media have voiced privacy concerns about Twitter’s (and potentially brands’) collection and use of this data,
  • The goal is helping brands and Twitter itself deliver promoted content, follow recommendations, etc. of higher interest to consumers,
  • Users can deactivate the feature from settings.

More information
https://support.twitter.com/articles/20172069-what-is-app-graph-on-twitter

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Twitter In-app Engagement Stats (limited trial feature, by Twitter)
December 4, 2014 New Features , , ,

Product
Twitter In-app Engagement Stats (limited trial feature, by Twitter)

Category
Analytics

Function
Customer Insights, Content Distribution, Communication

Great For
Understanding immediate campaign and content impact

Suitable For
B2C, B2B, Agency, other

Overview
Each tweet displays how many have interacted with it, including impressions and engagement such as clicking links, RTs, etc.

Three things to know:
  • Enabled brand users will see “View Analytics Details” at bottom of tweets with real time statistics,
  • Esp. useful for SoMe-driven brands and those targeting millennials, mobile shoppers, time-limited events, etc.
  • Useful feature is currently in limited trials.

More information
http://techcrunch.com/2014/11/27/twitter-in-app-engagement-analytics/

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Playrific 2.0 (by Playrific)
December 4, 2014 New Features , , ,

Product
Playrific 2.0 (by Playrific)

Category
Mobile Marketing, Analytics

Function
Customer Engagement, Customer Insight

Great For
Targeting kids and youth consumers via mobile apps, and deriving preference analytics to support product strategies

Suitable For
B2C, Agency

Overview
Kids are notoriously hard to reach and measure with mobile marketing campaigns; Playrific 2.0 publishing platform help brands do this via fun apps that put brands in kids’ hands, and provide real-time consumer feedback.

Three things to know:
  • Brands struggle to reach kids on mobile and derive data from interactions, constrained by US Federal COPPA regulations; Playrific’s publishing platform lets brands do this with engaging apps, renewable content to sustain engagement,
  • The platform lets brands launch mobile strategies and apps in a fraction of the time and costs of competitive approaches,
  • Playrific analytics help brands understand and serve the constantly changing preferences of young consumers (K’NEX, SeaWorld and 20+ other youth brands have chosen Playrific and are launching apps and mobile strategies on 2.0).

Press Release
http://www.playrific.com/blog/2014/11/playrific-2-0-advanced-app-creation-publishing-analytics-platform-brings-brands-consumers-mobile-speed-economy-insight/

More information
http://b2b.playrific.com/

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