Monthly Archives: January 2015

dbSignals Marketing Automation Platform (by dbSignals)
January 28, 2015 New Products , ,

Product
dbSignals Marketing Automation Platform (by dbSignals)

Category
Marketing Automation

Function
Customer Acquisition

Great For
Consolidated market analysis, campaign development/execution, measurement

Suitable For
B2C, Agency

Overview
Gives B2Cs an affordable marketing automation cloud platform that encompasses discovery, market analysis, integrated digital campaign execution and measurement/analytics

Three things to know:
  • Offers SMB B2C’s an economical browser-based, drag & drop marketing campaign creation and execution platform
  • Campaign targeting via email, landing pages, mobile LP, SMS text, website, direct mail, Twitter, Facebook, custom surveys, PURLs, Barcodes, QR codes, etc.
  • Integrated prospect databases of customer data, maintains campaign histories, response data, digital behaviors, form registration, conversions, etc.

Pricing Structure
Licensing

Installation
Browser-based

Press Release
http://www.prweb.com/releases/2015/01/prweb12456449.htm

More information
http://dbsignals.com/

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App Engagement Market Intelligence Service (by SimilarWeb)
January 28, 2015 New Products , ,

Product
App Engagement Market Intelligence Service (by SimilarWeb)

Category
Mobile marketing analytics

Function
Customer engagement tracking

Great For
Insight into app reach, usage and retention

Suitable For
B2C, Agency

Overview
Lets mobile developers understand their and their competitors’ app usage retention rates

Three things to know:
  • App engagement usage metrics have – until now- been largely hidden from the market and dev company outsiders
  • SimilarWeb’s service goes beyond download and engagement numbers to benchmark an app’s sustained market value in popularity, draw, sustained loyalty vs. early churn
  • Detailed engagement metrics such as session lengths, numbers of sessions per day, IAPs and the performance of various Key Words in terms of generating both raw traffic and user loyalty

Pricing Structure
SAAS

Installation
Browser-delivered

More information
http://www.similarweb.com/landing/engagement/dive-in

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AgilOne 5 Predictive Marketing Cloud (by AgilOne)
January 28, 2015 New Products , , , ,

Product
AgilOne 5 Predictive Marketing Cloud (by AgilOne)

Category
Marketing Automation, Analytics

Function
Customer metrics and management, Customer acquisition

Great For
Insight and analytics into customer behaviors

Suitable For
B2C, Agency, B2B, other

Overview
AgileOne’s “Predictive Marketing Cloud” helps new and experienced marketers plan and execute cross-channel campaigns that integrate big data-levels of predictive customer insight.

Three things to know:
  • Gives digital marketers and campaign managers access to advanced predictive modeling tools for hands-on analysis
  • Helps marketers generate personalized campaigns including personalized email, web experiences, etc.
  • Self-learning predictive models and data-cleansing algorithms help eliminate resource-heavy configuration and tuning requirements, intended as an integrated, easy-to-use alternative to complex platforms managing data silos

Pricing Structure
SAAS licensing

Installation
Cloud-based and web-delivered

Press Release
http://www.agilone.com/wp-content/uploads/2015/01/AgilOne-5-Launch.pdf

More information
http://www.agilone.com/

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Creatrs (by Tumblr)
January 28, 2015 New Products , , ,

Product
Creatrs (by Tumblr)

Category
UGC, Social Media Marketing

Function
Branding/Creative, Content Distribution

Great For
Connecting artists and advertisers seeking creative original campaign content

Suitable For
B2C, Agency, other

Overview
The vblog platform has long served as a creative nexus for thousands of emerging and edge artists, who have built followings; Creatrs solidifies this relationship while creating an important new brand/artist connection (and Tumblr revenue stream)

Three things to know:
  • Tumblr Creatrs Network’s member brans share their campaign goals with Tumblr account teams, who then curate and present artists and creative works
  • Artists gain support services similar to those of aligning with a premium agent, including negotiation assistance, legal services, etc.
  • Artists retain creative credit for all works

Press Release
http://techcrunch.com/2015/01/22/tumblr-announces-creatrs-network-an-ad-agency-that-matches-brands-with-user-content/

More information
https://www.tumblr.com/creatrs

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Kosei e-Com Learning Engine (acquired by Pinterest)
January 28, 2015 Acquisitions , ,

Product
Kosei e-Com Learning Engine (acquired by Pinterest)

Category
Social media management and marketing, e-Commerce

Function
Branding/creative, Content creation & distribution, Customer engagement

Great For
Serving compelling visual content to prospects, customers, community

Suitable For
Helping brands engage with their communities via compelling UGC and in-house creative visual content

Overview
Pinterest acquires Kosei recommendation engine to better understand (and help brands learn) what community members want to see and engage with

Three things to know:
  • Pinterest’s expressed goal is helping brands reach right community members at the right moment
  • Kozei’s tech team will focus on product discovery and recommendations, visual object recognition, monetization-driven ad click metrics and prediction, analytics
  • The team will also explore spam deterrence, user security issues and other integrity issues

More information
http://engineering.pinterest.com/post/108743949829/the-future-of-machine-learning-at-pinterest

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Marketo, Datahero Partnership (by Marketo and Data Hero)
January 28, 2015 New Features , , ,

Product
Marketo, Datahero Partnership (by Marketo and Data Hero)

Category
Analytics, Marketing automation

Function
Customer insights, engagement

Great For
Deriving analytics from Marketo to track conversions by campaign, lead sources

Suitable For
B2C, B2B

Overview
Lets Marketo users mine valuable customer and campaign data more deeply, visualize and use it

Three things to know:
  • Marketo-based enterprises can easily integrate their existing data with cloud data from multiple sources via an intuitive dashboard
  • Helps identify the best sources for leads that move through the funnel
  • Advanced visualization tools are populated with simple drag-and-drop from Marketo and other sources

Press Release
http://www.prnewswire.com/news-releases/datahero-integrates-with-marketo-to-tackle-mountains-of-marketing-automation-data-300022548.html

More information
https://datahero.com/

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Promoted Ads (by Flipboard)
January 28, 2015 New Features , ,

Product
Promoted Ads (by Flipboard)

Category
Paid advertising

Function
Customer acquisition, engagement

Great For
Reaching news-centric customers by interest topic via popular news e-magazine

Suitable For
B2C, B2B

Overview
The globally-popular e-magazine platform that lets users personally curate content has a new ad format.

Three things to know:
  • As with Facebook, “promoted” ads mix brand content into a user’s primary newsfeed
  • Brands may select placement by reader interest on channels such as news, business, sports, tech, style, entertainment, lifestyle, culinary, travel, etc.
  • Sponsored content can also be native ad and mass market campaigns.

Press Release
https://about.flipboard.com/newsroom/releases/flipboard-launches-promoted-items/

More information
https://about.flipboard.com/

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Commerce 8 (by Sitecore)
January 21, 2015 New Products , , ,

Product
Commerce 8 (by Sitecore)

Category
CRM, Marketing Automation, e-Commerce Platform

Function
Customer Acquisition

Great For
Better omni-channel experience integrating in-store and digital commerce

Suitable For
B2C

Overview
Sitecore partners with Microsoft to provide a one-channel solution that integrates & improves in-store and digital purchases, processes and services through a single infrastructure.

Three things to know:
  • Eliminates questions and inconsistencies in tracking in-store vs. online payment options, taxes, shipping calculations and access to customer data such as online order histories and loyalty programs
  • Leverages all channels for recommendations and helps ensure uniform and accurate pricing, discounts and inventory management
  • Allows B2Cs to readily offer ‘buy online, pick up locally’ services, easy in-store returns from online purchases and blurs the margins of other on vs. offline delineators

Pricing Structure
Integrated licensing

Press Release
http://www.sitecore.net/learn/Blogs/Business-Blogs/Experience-Meets-Technology/Posts/2015/01/commerce-8.aspx

More information
http://www.sitecore.net/

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Clarabridge, Pandera Systems Partner, Integrate (by Pandera and Clarabridge)
January 21, 2015 New Features , ,

Product
Clarabridge, Pandera Systems Partner, Integrate (by Pandera and Clarabridge)

Category
Analytics, Customer Feedback

Function
Customer insights, metrics and management

Great For
Deriving decision support analytics from large, diverse, unstructured data pools

Suitable For
B2C

Overview
The integration of data management and customer experience management lets brands derive advanced, actionable intelligence from vast, widely disparate data sources.

Three things to know:
  • Clarabridge’s customer intelligence platform turns feedback into usable business intel, and Pandera creates advanced analytics solutions
  • Integration creates decisioning tools to leverage structured and unstructured data assets
  • Provides new abilities to identify patterns, factors and aspects of customer interactions that let brands more fully strategize, refine and optimize the customer experience

Press Release
http://www.prweb.com/releases/2015/01/prweb12440316.htm

More information
http://panderasystems.com/new-partnership-with-clarabridge/

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Trigger-Based Real Time Marketing (by Optimove)
January 21, 2015 New Features , ,

Product
Trigger-Based Real Time Marketing (by Optimove)

Category
Marketing Automation

Function
Customer retention, Marketing automation

Great For
Delivering the right messages to customers at time of greatest potential impact

Suitable For
HERE

Overview
Retention automation platform automatically delivers personalized, highly-relevant content to entice customers based on their immediate interests, activity triggers and context

Three things to know:
  • Retention automation platform automatically delivers personalized, highly-relevant content to entice customers based on their immediate interests, activity triggers and context
  • Uses predictive micro-segmenting algorithms
  • Lets brands engage individual customers based on their individual variables and characteristics, such as purchase history, lifecycle stage, predicted future value, risk of churn, etc., and in real –time, create unique propositions (such as free shipping if total amount purchased is increased, for example.

Press Release
http://www.prweb.com/releases/2015/01/prweb12438555.htm

More information
http://www.optimove.com/

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Usage Intelligence (by AppAnnie)
January 21, 2015 New Features , , ,

Product
Usage Intelligence (by AppAnnie)

Category
Analytics, Customer feedback

Function
Customer insights

Great For
Obtaining deep customer usage and campaign data on mobile apps

Suitable For
B2C, B2B, other

Overview
Provides mobile app developers with more comprehensive usage intelligence and other business-critical analytics that have been missing on app that monetize outside of app stores

Three things to know:
  • This helps developers surface and correlate previously isolated pockets of usage intel
  • New data integrations includes demographics and usage into the intelligence engine, and advertising and search into the analytics structure
  • Goal is unified dashboard that integrates and visualizes diverse data from all app stores, ad CTRs, usage information, etc.

Installation
Cloud, license

Press Release
https://s3.amazonaws.com/files.appannie.com/releases/AppAnnieFinalusageseriesdrelease+(2).pdf

More information
http://blog.appannie.com/taking-app-annie-next-level-2015/

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Advanced Open Email and Lead Management System/ELMS (by SalesAgility)
January 21, 2015 New Features , ,

Product
Advanced Open Email and Lead Management System/ELMS (by SalesAgility)

Category
CRM

Function
Communication, Email marketing, Marketing automation

Great For
Processes large volumes of inbound customer email within customer encounters and other time-sensitive contexts

Suitable For
B2C, B2B, other

Overview
Streamlines and integrates SalesAgility’s Sugar CRM and Suite CRM to improve operational efficiencies in back end email-based customer interactions such as contact centers and other sales and service environments

Three things to know:
  • New ELMS provides self-adjusting analysis, scoring and queue routing to process and organize large volumes of customer e-mails for sales, support activities
  • Reduce the need for one-on-one intervention, while improving customer satisfaction, by routing leads and cases based on factors such as customer criteria, skills of available representatives
  • Improves marketing and customer service auto-responses, escalation processes, lead closure times and overall customer care

Press Release
http://www.prweb.com/releases/2015/01/prweb12437339.htm

More information
https://salesagility.com/

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MobileAssist (by IgnitionOne)
January 14, 2015 New Products , , ,

Product
MobileAssist (by IgnitionOne)

Category
Mobile Advertising, Analytics

Function
Customer insights, Metrics

Great For
Tying mobile ad spends to sales on other devices and channels

Suitable For
B2C, Agency, other

Overview
Tracks cross-device conversions, attributes ROI to mobile ad spends

Three things to know:
  • Other attribution approaches are cookie-based and focus on desktops
  • MobileAssist tracks the entire interaction between consumer and brand from impression and research through to conversion
  • Its data management platform and proprietary scoring extend across search, display, email, social, mobile and website channels.

Installation
Cloud delivered

Press Release
http://www.ignitionone.com/ignitionone-introduces-mobileassist-ground-breaking-innovation-track-cross-device-conversions/

More information
http://www.ignitionone.com/

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QuickFire Video Compression (acquired by Facebook)
January 14, 2015 Acquisitions , , , ,

Product
QuickFire Video Compression (acquired by Facebook)

Category
Social Media Management and Marketing, Other

Function
Customer Engagement, Content Distribution, Branding & Creative

Great For
Reaching and engaging customers with compelling video on social

Suitable For
B2C, Agency, B2B, other

Overview
QuickFire Networks acquisition positions Facebook to emerge as a video competitor to YouTube and traditional video advertising media, and further strengthens its digital advertising and engagement capabilities.

Three things to know:
  • QuickFire’s video compression transcoding enables high quality video to end users without excessive bandwidth consumption
  • FB’s video posts-per-person are up 75% year/year globally, and QuickFire’s quality video transcoding enables brands to substantially expand their creative campaigns, without user lag penalties, while supporting UGC scale
  • When it launched Premium Video Ads, FB reported a full 10% rise in users deeply engaging with auto-play videos. Now, Facebook (unlike Google’s YouTube) can further excel with FB’s underlying ability to track users across devices, courtesy of its cross-platformuser reach and established link-level relationships with a host of 3rd party sites

Press Release
http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/

More information
http://www.quickfire.tv/

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LiveRamp enhanced customer onboarding and ROI (Acxiom, Oracle/Datalogix)
January 14, 2015 New Features , ,

Product
LiveRamp enhanced customer onboarding and ROI (Acxiom, Oracle/Datalogix)

Category
Marketing Automation

Function
Customer insight, acquisition, engagement

Great For
Connecting customer data with digital marketing applications

Suitable For
B2C, Agency

Overview
Advanced and detailed customer history and preference data meets powerful marketing analytics and reach engine, improving effectiveness and measurability of campaigns.

Three things to know:
  • Datalogix, now part of Oracle Cloud, connects offline purchasing data to digital media to improve audience targeting and measure sales impact
  • LiveRamp’s onboarding brings sales data in measurement applications to help understand, target & reach customers by known attributes such as history and preferences
  • Datalogix aggregates insight into $2 trillion+ in annual consumer spending, serving more than 650 brands including US advertisers and digital media publishers use Datalogix

Press Release
http://www.acxiom.com/datalogix-liveramp-acxiom-company-sign-multi-year-agreement/

More information
http://www.datalogix.com/ and http://liveramp.com/

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Open Publishing Platform (by LinkedIn)
January 14, 2015 New Features , , , , ,

Product
Open Publishing Platform (by LinkedIn)

Category
Social Media Management and Marketing, UGC

Function
Communications, Content creation and distribution

Great For
Reach and influence targeted professional audiences by profession, interests

Suitable For
B2C, B2B, Agency, other

Overview
Lets brands, their advocates and customers blog to & directly communicate with targeted audiences by LinkedIn groups, inserting UGC into content streams.

Three things to know:
  • Publishing had previously been closed to all except for select pre-vetted influencers and is now open to 230M English-speaking users
  • LI members are now publishing an average of 40,000 posts per week, sharing expertise, advise, stories and ideas with peers and fellow professionals in their areas of interest
  • Offers brands great opportunities for leveraging advocates and reuse/extension of content investments (provided that direct marketing messages are converted into advice-quality content)

Pricing Structure
Free to LinkedIn registered users (both free and paid)

Installation
Cloud

More information
https://press.linkedin.com/

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The River Newsfeed (by content publisher RebelMouse)
January 7, 2015 New Products , ,

Product
The River Newsfeed (by content publisher RebelMouse)

Category
Social Media Marketing

Function
Content Distribution, Branding

Great For
Communities based on the people, topics, brands and products followed

Suitable For
B2C, Agency, Other

Overview
Helps brands create real-time, relevant digital experiences for customers and followers

Three things to know:
  • The River feeds content such as articles, news, followers, likes, shares, promotions and other buzz, creating a content ‘river’
  • These let brands gather followers and present recently published content across multiple platforms automatically to influence and inform their targets (no more empty or outdated newsfeeds)
  • L’Oreal, Patagonia, NBC, GE, Fox, Spotify, Amazon and TMobile are among the brands that depend on RebelMouse to build and serve their communities.

Pricing Structure
SAAS

Press Release
https://about.rebelmouse.com/press/

More information
https://www.rebelmouse.com/

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Datalogix Acquired (by Oracle)
January 7, 2015 Acquisitions , , , ,

Product
Datalogix Acquired (by Oracle)

Category
Marketing Automation, Customer Feedback, Social Listening, Other

Function
Customer Insight

Great For
Tracking online influence in offline purchases

Suitable For
B2C, Agency, Other

Overview
Enables companies to develop and evaluate the effectiveness of digital marketing campaigns

Three things to know:
  • Datalogix collects information from retailers for partners such as Facebook and Twitter, who then evaluate whether a consumer had previously received advertising on the product purchased
  • Datalogix is a ‘data broker’ that leverages customer loyalty cards, store charge cards with promotions and similar store-customer direct loyalty programs (including coupons) and sales tracking mechanisms
  • Datalogix claims that customer data is kept anonymous but does not afford opt out, and its acquisition by Oracle will further the depth, scope analysis of ‘big data/micro target’ information.

Pricing Structure
SAAS, Data as a Service incremental within the Oracle bundle

More information
http://www.oracle.com/us/corporate/acquisitions/datalogix/index.html

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Video Capture, iBeacon support (by SnapChat)
January 7, 2015 New Features

Product
Video Capture, iBeacon support (by SnapChat)

Category
Social Media Marketing

Function
Customer insight, acquisition, retention

Great For
TBD, potentially expanding brand reach among Snapchat users with ephemeral content, UGC engagement, etc.

Suitable For
Unknown

Overview
SnapChat has acquired companies with Google Glass-like video capture capabilities and with iBeaconing.

Three things to know:
  • Among the news revealed through the recent SONY hack are SnapChat’s acquisitions of Vergence Labs, whose video capture capabilities are similar to Google Glass, and Scan.Me, an iBeaconing and QR code company.
  • Until SnapChat announces or publicly discusses these acquisitions, their full value to brand marketers now leveraging the SnapChat platform are unclear.
  • SnapChat recently introduced a Square-based mobile payments capability, SnapCash, presumably targeting brands as well as consumers.

More information
News reports relating to SONY hack only; no press releases or briefings by SnapChat as of year end 2014.

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