Monthly Archives: February 2015

Facebook Marketing Partner Program (by Facebook)
February 25, 2015 New Features , , , ,

Product
Facebook Marketing Partner Program (by Facebook)

Category
Social media management and marketing

Function
Communication, Customer loyalty and engagement

Great For
Identifying marketing services providers that can help brands engage customers and grow via Facebook.

Suitable For
B2C, B2B, Agency, other

Overview
Updates the Preferred Marketing Developer Program to help brands identify and select FB-optimized partners and services by vertical, location, objectives, etc.

Three things to know:
  • At top level, sorts solutions providers by nine categories: ad tech, media buying, FBX/retargeting, community, content marketing, SMB focus (localization), onboarding, intelligence gathering and measurement
  • Partners are vetted by both capabilities and track record
  • Marketo, Adways, BLiNQ, Adroll are among the martech/adtech providers enrolled as partners

Pricing Structure
Subscription

Prices start at
Free for brands

Installation
Cloud-based

More information
https://facebookmarketingpartners.com/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Enterprise Feedback Management (by Verint)
February 25, 2015 New Features , , , , ,

Product
Enterprise Feedback Management (by Verint)

Category
Multivariate testing, Social listening

Function
Customer retention, Customer loyalty

Great For
Enhanced customer and employee feedback to optimize service and resolutions

Suitable For
B2C, B2B, other

Overview
Verint’s updated customer feedback platform sustains ongoing communication with customers and employees, is part of Verint’s Customer Engagement Optimization portfolio.

Three things to know:
  • New or updated features include an improved survey engine, enhanced question presentation and integrated mobile SMS survey features
  • Enhanced reporting, analysis and case management capabilities help sharpen feedback quality and expedite conversion of raw data to actionable insight
  • New ability to integrate design themes enable brands to emulate their look and feel in ongoing customer interactions

Pricing Structure
Licensing

Installation
Server-based

Press Release
http://www.verint.com/news-events/press-releases/verint-extends-customer-engagement-optimization-leadership-with-latest-release-of-enterprise-feedback-management

More information
http://www.verint.com/news-events/press-releases/verint-extends-customer-engagement-optimization-leadership-with-latest-release-of-enterprise-feedback-management

Share on FacebookTweet about this on TwitterShare on LinkedIn
TapAnalytics 4.5 (by TapClick)
February 25, 2015 New Features , ,

Product
TapAnalytics 4.5 (by TapClick)

Category
Analytics, Other (Campaign management)

Function
Customer acquisition, Metrics and management, Productivity

Great For
Consolidated management of an array of 3rd party martech and marketing campaign tools.

Suitable For
Agency, other

Overview
TapAnalytics v 4.5 integrates campaign performance reporting, digital ROI, engagement and other analytics in a unified dashboard.

Three things to know:
  • Version 4.5 of the popular TapAnalytics management platform provides digital marketing agencies and brands with visual campaign and market data from their diverse tools, helping them to evaluate, quantify, visualize, and tune campaign results
  • It aggregates and consolidates data from display advertising sources such as Google DoubleClick for Advertisers, Google DoubleClick for Publishers, Facebook Ads, AppNexus, The Trade Desk, Rubicon, TubeMogul, Yahoo APT, OAS 24/7, Jivox, SiteScout, Millenial Media’s Jumptap, Mixpo, Simpli.fi
  • It also aggregates audience engagement data from the wide range of social media platforms, popular email platforms, and SEO and SEM sources

Pricing Structure
Subscription

Installation
Cloud-based

Press Release
http://www.tapanalytics.com/tapclicks-now-supports-mixpo-simplifi-microstrategy-ifbyphone-comprehensive-digital-agency-marketing

More information
www.TapAnalytics.com

Share on FacebookTweet about this on TwitterShare on LinkedIn
Photo Analytics Integration (by Trax and Ditto Labs)
February 25, 2015 New Features , , ,

Product
Photo Analytics Integration (by Trax and Ditto Labs)

Category
Social listening, Analytics

Function
Customer insights

Great For
New insight on consumer/brand interaction on social media

Suitable For
B2C, Agency, other

Overview
Visual listening provides new insight into engagement with brands, competitors

Three things to know:
  • Visual listening is an increasingly important aspect of social listening because images are a major part of social content flow, with 1.8 Bil images now shared daily
  • The Tracx engagement platforms track social engagement for Fortune 1000 companies and emerging brands, and now integrates Ditto Labs’ proprietary photo analytics capabilities
  • The integration helps brands optimize campaigns for demographic, psychographic and locational targeting, and rapidly, proactively respond to misuse and inappropriate inclusions

Pricing Structure
Platform licensing

Installation
SAAS

Press Release
http://www.prnewswire.com/news-releases/tracx-and-ditto-labs-partner-to-deliver-photo-analytics-to-brands-and-agencies-300038490.html

More information
http://www.tracx.com/about/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Launchpad Marketing Cloud (by V12 Group)
February 25, 2015 New Features , , ,

Product
Launchpad Marketing Cloud (by V12 Group)

Category
Marketing automation, Analytics, Other

Function
Customer acquisition and retention, Communications

Great For
Launching highly targeted campaigns across multiple channels

Suitable For
B2C, Agency, Other

Overview
The new release Launchpad Marketing Cloud services enable brands and agencies to manage, consolidate, store, derive actionable insight from and leverage customer data for campaigns.

Three things to know:
  • The new Launchpad services help brands and agencies create highly targeted marketing campaigns and execute them across the array of customer touch points such as mobile, email, display advertising, social media, etc.
  • New features include simplified workflow to execute campaigns across multiple channels, a streamlined dashboard view of tools and applications, and social media management tools
  • The cloud service leverages the V12 Group’s Data Cloud of more than four billion consumer, business, automotive, and digital records

Pricing Structure
License

Installation
SAAS

Press Release
http://www.v12groupinc.com/v12-group-unveils-newly-designed-launchpad-marketing-cloud/

More information
http://www.v12groupinc.com/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Predictive Analytics for Business Analysts (by LavaStorm)
February 18, 2015 New Products , , , ,

Product
Predictive Analytics for Business Analysts (by LavaStorm)

Category
Analytics, Competitive analysis

Function
Customer Insights, Market Research

Great For
Simplifying development and use of customer insights using predictive analytics

Suitable For
B2C, B2B, Agency, other

Overview
Allows business analysts with limited knowledge of complex data science to formulate and present high-impact insights via predictive analytics.

Three things to know:
  • Lavastorm’s drag-and-drop capabilities help those without advanced programming skills master predictive analytics
  • Analysts can now tap rich data sets to calculate the relative values of variables, project likely probable outcomes, identify subtle patterns and conduct other market analysis without advanced programming skills
  • Enables marketing analysts to mine and leverage complex customer data

Pricing Structure
Site license

Prices start at
Bundled

Installation
Server-based

Press Release
http://www.lavastorm.com/company/newsroom/press-releases/

More information
http://www.lavastorm.com/products/analytics-engine/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Content Optimizer 3.0 (by BrightEdge)
February 18, 2015 New Products , , , , ,

Product
Content Optimizer 3.0 (by BrightEdge)

Category
SEO, Social media management & marketing

Function
Content Creation and Distribution, Customer Engagement, Metrics

Great For
Analyzing competitors’ content marketing to optimize content campaigns

Suitable For
B2C, B2B, Agency, other

Overview
Content Optimizer is a ‘content coach’ on blog post structure, length, etc. and 3.0 adds competitor content analysis and actionable insights to help marketers gain competitive edge.

Three things to know:
  • Gives marketers insight into consumer demand based on specific keywords and topics, helping them to improve the performance of their own brand’s content
  • Provides real-time best practices to optimize all content during the initial creation cycle, helping to de-risk campaign investments, and integrates with Adobe Experience Manager
  • The BrightEdge Enterprise Grade SEO platform is now used by over 1,000 customers and 8,500 brands

Pricing Structure
Licensing

Installation
SAAS

Press Release
http://www.brightedge.com/blog/winning-on-the-content-performance-battlefield-announcing-brightedge-content-optimizer-3-0/

More information
http://www.brightedge.com/technology/content-centric-seo/content-optimizer

Share on FacebookTweet about this on TwitterShare on LinkedIn
Line@ App (by Line Corp.)
February 18, 2015 New Products , , , ,

Product
Line@ App (by Line Corp.)

Category
In-app messaging, Social media marketing

Function
Communications

Great For
Close one-on-one communication between brands and customers, esp. in several Asian countries.

Suitable For
B2C, B2B, Agency, other

Overview
Popular Line IM and voice app launches new service that lets brands create official accounts to communicate and promote both personal and business content.

Three things to know:
  • Line is Japan’s most popular social network (also popular in other Asian countries such as Thailand and Taiwan), and runs on Android, iOS, Nokia Asha, Windows phones and other popular phones and tablets, and until now has been affordable for users but the premium edition was out of budget for many brands and proprietor-run businesses
  • The new Line@ economically supports professional profiles, messaging, chat features, voice & video calls, and branding features such as emoji stickers to support products and promotions
  • Line Corp is also introducing support and service in 17 additional languages

Pricing Structure
Subscription

Installation
Cloud-delivered

Press Release
http://linecorp.com/en/pr/news/en/2015/938

More information
http://linecorp.com/en/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Unified Customer View (UCV) for the Fuse Open Data Platform (by Signal)
February 18, 2015 New Features , ,

Product
Unified Customer View (UCV) for the Fuse Open Data Platform (by Signal)

Category
Analytics

Function
Customer Insights

Great For
Reveals the customer journey to gain the ‘single view of the customer’

Suitable For
B2C

Overview
Lets marketers derive a more complete, accurate, real-time profile of the customer from cross-channel data

Three things to know:
  • Provides ‘single view’ insight on an always-on basis, while allowing brands to retain control of profile data
  • Mines online and offline touch points such as email, ads, web sites, mobile campaigns, CRM, POS and other customer data sources
  • Enables brands to take action on individual customer profiles in real time across measurement, activation and media channels

Pricing Structure
Licensing

Installation
Server-based

Press Release
http://www.signal.co/press-releases/signal-launches-groundbreaking-unified-customer-view-solution/

More information
http://www.signal.co/

Share on FacebookTweet about this on TwitterShare on LinkedIn
App Center for Marketing and Retail (by Teradata)
February 18, 2015 New Features , , , , ,

Product
App Center for Marketing and Retail (by Teradata)

Category
Analytics, Marketing automation, Other

Function
Customer Insights, Metrics and Management

Great For
Driving customer loyalty using big data-driven insight.

Suitable For
B2C, B2B

Overview
Self-service big data apps that simplify use of Teradata-based customer data and support data-driven campaigns and product/market decisions.

Three things to know:
  • Marketing apps make analytics accessible and consumable for the typical marketing business user, enabling them to conduct research and interact with results
  • Users can integrate 3rd party and open source visualization libraries to display results
  • Links big data apps into popular business intelligence and visualization tools

Pricing Structure
Licensing

Installation
Server-based

Press Release
http://www.teradata.com/News-Releases/2015/Teradata-Launches-Next-Generation-Big-Data-Apps/?LangType=1033&LangSelect=true

More information
http://marketing.teradata.com/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Niche (by Twitter)
February 18, 2015 Acquisitions , , , , , ,

Product
Niche (by Twitter)

Category
Social Media Management and Marketing

Function
Communications, Branding/Creative, Customer Acquisition

Great For
Helping brands engage social media stars in their market sector.

Suitable For
B2C, Agency, Other

Overview
Niche helps brands identify and engage with the creative talent and power-users in their sector (such as food, fashion, lifestyle, cars, technology, family entertainment, etc.).

Three things to know:
  • Niche provides software, community and monetization services for the growing creative community
  • It is a major talent source for brands, agencies, others
  • Some of the world’s biggest brands leverage Niche’s free, cross-platform analytics and creative community connections (HP’s “not all laptops can be tablets” and “tablet juice squeezer” are prime examples

Pricing Structure
Creative talent placement fees

Installation
Cloud-delivered analytics

Press Release
https://blog.twitter.com/2015/welcoming-niche-to-the-twitter-team

More information
http://blog.niche.co/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Next Principles (by Insightpool)
February 18, 2015 Acquisitions , , , ,

Product
Next Principles (by Insightpool)

Category
Social Media Management, Marketing Automation

Function
Customer and Influencer Insights, Customer Acquisition

Great For
Better and smarter selling online leveraging brand fan social influencers.

Suitable For
B2C, Agency

Overview
Insightpool, which helps brands learn who will engage and spread brand messages on social via its social predictor platform, acquires ‘social selling’ startup Next Principles.

Three things to know:
  • Next Principles social marketing automation helps brands identify, profile, score and develop new and existing leads on social channels
  • nsightpool helps brands identify influencers on SoMe and help brands connect with them
  • The integrated solution will help marketers drive sales by targeting consumers who are deeply interested in purchases and the influencers that draw them

Pricing Structure
License

Installation
Cloud-based

Press Release
http://www.businesswire.com/news/home/20150212005869/en/Insightpool-Acquires-Principles-Evolve-Social-Selling#.VOPg9_nF8cY

More information
http://insightpool.com/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Monotype Acquires Swyft Media
February 11, 2015 Acquisitions , ,

Product
Monotype Acquires Swyft Media

Category
Social Media Marketing

Function
Branding/Creative, Customer Loyalty

Great For
Creating custom brand emjoys for social sharing and ongoing customer engagement

Suitable For
B2C, Agency

Overview
Swyift’s emjoy stickers are a clever, increasingly popular and non-intrusive way for brands to stay visible with consumers via messaging apps via Monotype, the dominant font provider.

Three things to know:
  • Fun emjoy stickers let marketers reach consumes with personalized, branded & highly usable content
  • More than 300 brands are now using Swyft’s digital stickers, emoticons and themes (such as of favorite sports teams, entertainment personalities, iconic logos, etc.)
  • Messaging apps are expected by analysts to outpace the number of social media users worldwide this year, and are less ‘mined for marketing’ than other social platforms

Press Release
http://ir.monotype.com/investor-relations/press-releases/press-release-details/2015/Monotype-Acquires-Swyft-Media/default.aspx

More information
http://www.monotype.com/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Palantir acquires Fancy That
February 11, 2015 Acquisitions , , ,

Product
Palantir acquires Fancy That

Category
Website Analytics

Function
Customer Insight, Acquisitions

Great For
Giving retail brands omni-channel strategies across their physical stores, online, mobile and other platforms to communicate with customers

Suitable For
B2C, Agency, other

Overview
Palantir gets new capabilities that let consumer brands optimize agile customer communications, pricing, inventory management and promotions campaign strategies

Three things to know:
  • Fancy That’s machine learning, mobile platforms, and sensor technologies help data analytics powerhouse Palantir (law enforcement, national security threat analysis and detection, healthcare, other sectors) expand into the retail and consumer brands sector
  • The acquisition gives Palantir omni-channel reach that may prove critical in such applications as aligning mobile payments, online shopping, in-store alerts and social media that complement brick & mortar retail – although Palantir did not share long term goals and objectives of the acquisition
  • Palantir’s homeland defense sector big data applications have been endorsed (without detail) by former Sec. of State Condoleezza Rice, former CIA director David Petraeus and former Director of Central Intelligence George Tenet. Its move into retail may realign consumer analytics

Pricing Structure
Licensing

Press Release
https://fancythatapp.com/blog/

More information
http://www.palantir.com/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Syndication, Quick Promote (by Twitter)
February 11, 2015 New Features , , , , , , ,

Product
Syndication, Quick Promote (by Twitter)

Category
Mobile/Online Advertising, Social Media Management and Marketing

Function
Customer Acquisition, Engagement

Great For
Creating well-targeted campaigns across a variety of platforms

Suitable For
B2C, Agency, other

Overview
Promoted content becomes easier to purchase quickly, and through partnerships now flows across other social platforms such as Flipboard, Yahoo! Japan.

Three things to know:
  • Quick Promote is designed to give SMBs a faster and easier way to reach prospects via Twitter
  • Syndicated ads and content can also be seen by users on third-party properties and within third-party content areas
  • For platforms that integrate Twitter organically (such as Flipboard), Promoted Tweets will have the same look and feel that’s now native to the user experience

Press Release
https://blog.twitter.com/2015/promote-content-on-and-off-twitter-now-syndicating-promoted-tweets

More information
https://blog.twitter.com/2015/a-faster-way-for-small-and-medium-sized-businesses-to-promote-tweets

Share on FacebookTweet about this on TwitterShare on LinkedIn
Guided User Data Discovery (by GoodData Corp.)
February 11, 2015 New Features , , ,

Product
Guided User Data Discovery (by GoodData Corp.)

Category
Analytics

Function
Customer Insight

Great For
Simplified queries & user data correlation, visualization

Suitable For
B2B, B2C, other

Overview
GoodData’s updated Insights Engine, new Analytical Designer and Data Explorer guide and simplify user data discovery.

Three things to know:
  • GoodData is considered a pioneer in big data analysis-as-a-service
  • Company works to make analytics visualization easier, enabling marketers to deep-dive customer data with simplified queries
  • It steps the company’s platform forward towards allowing business end-users to perform iterative, real-time analysis

Installation
Cloud-based service

Press Release
http://siliconangle.com/blog/2015/02/04/analytics-pioneer-gooddata-adds-automated-expertise/

More information
http://www.gooddata.com/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Marin Display, MoPub and Nexage Integrations, SocialMoov Acquisition (by Marin Software)
February 11, 2015 New Features , , ,

Product
Marin Display, MoPub and Nexage Integrations, SocialMoov Acquisition (by Marin Software)

Category
Mobile Advertising

Function
Customer Acquisition

Great For
Identifying and reaching users as they traverse desktop and mobile devices

Suitable For
B2C, Agency, other

Overview
Marin’s new display features and integrations with top mobile ad exchanges and a leading social advertising platform empower marketers to reach customers across channels and devices.

Three things to know:
  • Marketers can serve ads and content to prospects on mobile devices based on their desktop visits, providing more relevant content and potentially improving ad performance
  • MoPub and Nexage, two of the top mobile ad exchanges, and helps brands target and reach prospective customers across any device with premium advertising content. SocialMoov is a top social advertising platform
  • Detection when a site visitor switches devices enables highly compelling cross-channel, cross-device targeting and ad content delivery

Pricing Structure
Licensing

Press Release
http://www.marinsoftware.com/resources/news/marin-software-unveils-cross-device-targeting-for-display-adds-mopub-and-nexage-mobile-partnerships

More information
http://www.marinsoftware.com/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Native Engagement (integration by Thinknear, Mopub)
February 4, 2015 New Products , , , , , ,

Product
Native Engagement (integration by Thinknear, Mopub)

Category
Social Media Management & Marketing

Function
Customer Engagement, Metrics

Great For
Inserting native marketing content and ad formats in location-based marketing

Suitable For
B2C, Agency, B2B, other

Overview
Integration allows brands to add location-audience targeting capabilities with native campaign content

Three things to know:
  • Adds mobile native to existing mobile campaigns, or as new stand-alone
  • “In-stream” delivery gives consumers a seamless, in-context brand experience
  • Thinknear leverages 15+ years of proprietary location data and contextual marketing

Pricing Structure
Platform license

More information
http://www.thinknear.com

Share on FacebookTweet about this on TwitterShare on LinkedIn
Non-Human Traffic (NHT) Analytics (by MOAT, Inc.)
February 4, 2015 New Products , , , ,

Product
Non-Human Traffic (NHT) Analytics (by MOAT, Inc.)

Category
Website Analytics

Function
Metrics and Management

Great For
Validating human vs. bot engagement, ad views to better measure campaigns

Suitable For
B2C, B2B, Agency, other

Overview
Helps brands, advertisers and publishers analyze traffic and ad views with new precision

Three things to know:
  • Helps brands understand human impressions and isolate the impact of non-human traffic
  • NHT data is presented with viewability, attention metrics and other engagement criteria across the Moat Analytics suite – Display, Video, Mobile, Native, and Content
  • Newest product in the popular Moat Analytics suite for agencies, brands, etc.

Pricing Structure
SAAS

Press Release
http://www.prnewswire.com/news-releases/moat-launches-non-human-traffic-nht-analytics-enabling-creation-of-human-and-viewable-segments-300026658.html

More information
http://www.moat.com

Share on FacebookTweet about this on TwitterShare on LinkedIn
NAVIK Converter Decision Engineering (by Absolutedata)
February 4, 2015 New Products , , , ,

Product
NAVIK Converter Decision Engineering (by Absolutedata)

Category
Analytics, Social Media Management

Function
Customer Acquisition

Great For
Converting free and trial users of SAAS-delivered products into paid subscribers.

Suitable For
B2C, Agency, other

Overview
Identifies users ready for conversion, recommends how and when to target them with marketing messages, product changes and other purchase-drivers.

Three things to know:
  • In testing, NAVIK raised conversion rates by as much as 30% without increased marketing spend (beta brands included cloud storage and genealogy brands)
  • Identifies ‘persuadable’ users and recommends the product features to promote or discount, and which channel to use
  • Also recommends incremental product changes and offers to draw free users to features and activities that lead to higher conversion

Pricing Structure
License

Press Release
http://www.prnewswire.com/news-releases/absolutdata-introduces-first-decision-engineering-product-300027100.html

More information
http://www.absolutdata.com/navik/

Share on FacebookTweet about this on TwitterShare on LinkedIn