Monthly Archives: April 2015

Ad Personality Profiles (by Ace Metrix)
April 30, 2015 New Products , , , ,

Product
Ad Personality Profiles (by Ace Metrix)

Category
Analytics, Advertising

Function
Branding/Creative, Customer acquisition

Great For
Identifying the “levers” that do and don’t resonate with audiences

Suitable For
Agency, B2C

Overview
A leader in ad analytics intros a new framework to pinpoint the creative characteristics that drive viewer feedback and customer action.

Three things to know:
  • Ad Personality Profiling gives marketers a more nuanced, clear assessment of creative and branding strategies by scoring key drivers and measuring their within-the-ad impact
  • Ranks various combinations of Attention-grabbing power, Likeability, Re-Watchability, Information, Change, Desire and Relevance
  • Identifies five personalities within the profile, including: a) Performer Ads that grab attention and draw viewers through content that entertains and/or stirs emotions, b) Re-Engager Ads that leverage repeat/frequency exposure opportunities, c) Professor Ads that inform, and may be most effective with narrow targets and higher frequency rotations, d) Converter ads that shift perceptions about products and suggest new visions of relevance, and e) Reinforcer Ads that tap into pre-existing desires and life relevancies

Pricing Structure
Full platform license

Press Release
http://finance.yahoo.com/news/ace-metrix-introduces-ad-personality-120000622.html

More information
http://www.acemetrix.com/

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Action-Based Delivery (by Appboy)
April 30, 2015 New Products , , , , , ,

Product
Action-Based Delivery (by Appboy)

Category
Marketing automation, Mobile advert

Function
Customer engagement and retention

Great For
Responding at the speed of mobile to engage users performing specific actions

Suitable For
B2C, B2B, Agency, other

Overview
Action-Based Delivery detects changes in user states so that new users, loyal fans and less frequent engagers automatically receive relevant messages and offers.

Three things to know:
  • Marketers can automate campaign to send or schedule messages upon specific actions taken by mobile customers, and include exceptions and rules to ensure relevancy of messages
  • Campaigns can incorporate a range of event triggers such as a selected number of sessions, completing a purchase, abandoning a shopping cart, performing specified conversion events, or interacting with News Feed cards or campaigns
  • A popular photo service tested the system with push notifications and coupons issued three minutes after carts were abandoned, with results approaching a 50% open rate

Press Release
http://www.prnewswire.com/news-releases/appboy-introduces-action-based-delivery-increasing-the-efficiency-of-follow-up-engagement-300069521.html

More information
https://www.appboy.com/

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Pivotal 6.5 Mobile-optimized CRM (by Aptean)
April 30, 2015 New Features , , , , ,

Product
Pivotal 6.5 Mobile-optimized CRM (by Aptean)

Category
CRM

Function
Customer engagement and retention, Communication

Great For
Productivity and efficiency both in the field and in the office

Suitable For
B2B, B2C, other

Overview
The easily configurable solution is optimized for mobile/in office use.

Three things to know:
  • Enhanced options for mobile sales users include easy email, appointment, calendaring, mapping/geo-location features and task management
  • The Action Center lets users create custom dashboards and graphs
  • Pivotal 6.5 supports marketing and meets compliance and vertical market-specific issues, particularly in financial services and manufacturing industries

Pricing Structure
Full platform license

Press Release
http://www.martechadvisor.com/crm/aptean-launches-upgraded-crm-solution-pivotal-6-5/

More information
http://www.aptean.com/

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Explorer, Designer and Share (by Gooddata)
April 30, 2015 New Features , , , ,

Product
Explorer, Designer and Share (by Gooddata)

Category
Analytics, Other

Function
Market research, Customer insight

Great For
Gaining useful insight from big data

Suitable For
B2C, B2B, other

Overview
New features help non-technical users leverage business intelligence and self-service analytics while preserving data governance and integrity.

Three things to know:
  • Data Explorer is a friendly interface that lets business analysts leverage new sources of data rapidly and easily without IT assistance
  • Analytical Designer’s self-service data discovery helps analysts leverage GoodData’s Collective Learning and recommendations capabilities
  • Collaboration features make it easier to appropriately share insights with stakeholders across the organization

Pricing Structure
Platform license

Press Release
http://www.gooddata.com/press-releases/gooddata-adds-new-features-access-analyze-and-share-data-anywhere

More information
http://www.gooddata.com/

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Direct Message Opt-In (by Twitter)
April 30, 2015 New Features , , , , ,

Product
Direct Message Opt-In (by Twitter)

Category
Social media management & marketing

Function
Customer engagement, Communications

Great For
Easier, private Twitter-based interaction for marketing and customer support

Suitable For
B2C, B2B

Overview
Brands can now Direct Message consumers with marketing offers and to take complaints and issues offline, even if the consumer doesn’t “follow” the brand (provided the consumer has activated the feature).

Three things to know:
  • Twitter’s new DM setting lets users receive private Direct Messages from anyone on the platform, whether sender and recipient “follow” each other or not, provided the user has the feature switched on
  • Someone voicing dissatisfaction with a brand or product via Twitter can be sent a DM to resolve the complaint in private, rather than a publicly tweeted “please follow us for DM” request (which further broadens the complaint’s visibility)
  • Brands can also DM users with promotions, discount codes and coupons, and other offers to formalize relationships with brand fans

Pricing Structure
Free

Installation
SAAS

More information
https://blog.twitter.com/2015/easier-than-ever-to-have-private-conversations

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Blueprints (by xAd)
April 15, 2015 New Products , , , ,

Product
Blueprints (by xAd)

Category
Location-based marketing. Mobile advertising

Function
Customer acquisition, Marketing automation

Great For
More precise mobile location marketing through better place-data.

Suitable For
Agency, other

Overview
Blueprints is based on the premise that knowing the actual physical area of a store helps marketers better understand who’s visited vs. passed by, and reach them.

Three things to know:
  • xAd’s Bueprints data is based on physical boundaries of business locations vs. general street area, and provides greater insight into visitors vs. radial fences from navigational systems
  • xAd cites statistics claiming that only one in four media dollars spent on locational campaigns reached actual store visitors, due to poor mobile place-data
  • Brands such as Denny’s, Outback Steakhouse and Toyota Scion use xAd location data and technology platform to reach audiences with context-relevant messages

Press Release
http://www.xad.com/press-releases/xad-shares-the-future-of-location-marketing-with-the-release-of-blueprints/

More information
http://www.xad.com/

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Square Marketing (by Square)
April 15, 2015 New Features , , ,

Product
Square Marketing (by Square)

Category
Email marketing

Function
Customer acquisition and retention

Great For
Helping SMBs reach and promote their services to previous customers.

Suitable For
B2C, other

Overview
Easy e-mail campaigns are the latest enhancement to Square’s mobile business tools (POS mobile card reader, scheduling and marketing tools, etc.)

Three things to know:
  • Square marketing offers clean, simple mobilized email templates and a distribution list to let businesses create campaigns in minutes
  • It automatically categorizes loyal, occasional and lapsed customers into Smart Groups based on Square sales data, and lets B2Cs send personalized messages and promotions to the right audiences at the right time
  • Because it’s built on top of sales data, Square Marketing provides insight into both standard email campaign data such as open rates, click throughs, CTA actions, etc., and also the direct impact of marketing on sales, via the dashboard

Pricing Structure
Subscription fee

Prices start at
$15/per month for each 500 customers, with free trial

Installation
SAAS

Press Release
https://squareup.com/email-marketing

More information
https://squareup.com/

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On25, Act-on Software Integration
April 15, 2015 New Features , , , , ,

Product
On25, Act-on Software Integration

Category
Marketing automation, Analytics

Function
Customer acquisition, Metrics and management

Great For
Enabling Act-On-based brands to more effectively engage customers during & post-webinars.

Suitable For
B2C, B2B, other

Overview
The integration allows 25+ key webinar metrics to flow from ON24 directly to Act-On, enabling companies to more effectively qualify leads and drive their sales pipelines.

Three things to know:
  • Act-On-based marketers can track prospect activity in greater detail, enhancing their lead scoring and significantly improving their lead qualification and nurturing programs to help accelerate prospects through the sales cycle
  • Shared information includes contact demographics, viewing duration, level of engagement, number of polls answered and questions asked and the types of webinar-related resources that an audience member views
  • User demographics and webinar activity, along with ON24’s engagement metrics, can also be used to build lists, add contacts and insert activity history in the Act-On system

Pricing Structure
Full platform license

Press Release
http://www.prnewswire.com/news-releases/on24-and-act-on-software-announce-integration-300060708.html

More information
https://www.act-on.com/

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CoolerEmail (acquired by GreenRope)
April 15, 2015 Acquisitions , , , ,

Product
CoolerEmail (acquired by GreenRope)

Category
CRM, Email marketing, Marketing automation

Function
Customer acquisition and marketing

Great For
Creating SMB campaigns in all-in-one sales and marketing platform.

Suitable For
B2C, other

Overview
Integrated sales & marketing platform GreenRope will integrate CoolerEmail’s pay-as-you-go email capabilities.

Things to know:
  • GreenRope’s SMB platform consolidates sales tools, (contact data, CRM data, sales pipelines, research tools, invoicing), marketing (email, websites, events, social media, surveys) and operations (projects, e-commerce, fundraising, calendaring) on a single platform
  • GreenRope is suited to multi-user environments, providing an overview of all projects in process and streamlining workflows

Pricing Structure
Platform license

Prices start at
$149/month

Press Release
http://www.greenrope.com/press.html

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Get Satisfaction Customer Community Platform (acquired by Sprinklr)
April 15, 2015 Acquisitions , , , , ,

Product
Get Satisfaction Customer Community Platform (acquired by Sprinklr)

Category
Social media management and marketing, Social Listening, Other

Function
Customer engagement, Other

Great For
Creating, managing, and delivering relevant experiences and customer responsiveness across approx. 25 social channels and the brand’s owned media outlets.

Suitable For
B2C, B2B, other

Overview
Integrates the Get Satisfaction customer service platform into the Sprinklr social management and enterprise marketing mix.

Three things to know:
  • Savvy marketers are aware that socially connected current customers play a significant role in potential customers’ purchase decision and the brand’s ongoing public profile
  • Get Satisfaction’s online customer service community platform serves more than 1,000 communities worldwide, driving responsive and cost effective customer support, while seeking customer feedback and ideas
  • The acquisition positions Sprinklr in Enterprise Collaboration, and helps it evolve as a unified technology platform for managing customer experiences across third party social networks like Facebook, Twitter, and LinkedIn and first party owned properties like websites, blogs, and communities

Pricing Structure
Platform licensing

Press Release
http://www.businesswire.com/news/home/20150408005267/en/Sprinklr-Acquires-Satisfaction-Extend-Experience-Cloud%E2%84%A2-Multi-Channel#.VSUnPZTF8rk

More information
https://www.sprinklr.com/

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ID Graph, Rapid Retargeter, AppCloud Connect (by Oracle)
April 9, 2015 New Products , , , ,

Product
ID Graph, Rapid Retargeter, AppCloud Connect (by Oracle)

Category
Marketing Automation

Function
Customer insight, communication and acquisition

Great For
Better connecting with individual customers through actionable data to drive personalized real-time experiences

Suitable For
B2C, B2B

Overview
New features for the Oracle Marketing Cloud help deliver a holistic and actionable, data-driven view of/communication with customers as they move from channel to channel, and engage with the brand’s products and services on/offline.

Three things to know:
  • Oracle’s ID Graph helps brands connect customer identities across disparate marketing channels and devices, tying their interactions to an actionable customer profile
  • Rapid Retargeter lets marketers adapt customer interactions to immediately deliver relevant, timely messages – such as an email after a customer has abandoned an online shopping cart
  • AppCloud Connect is a set of APIs and open frameworks that let brands and martech vendors leverage apps and media within the context of Oracle Marketing Cloud

Pricing Structure
Full platform

Press Release
http://www.oracle.com/us/corporate/press/2507127

More information
https://www.oracle.com/marketingcloud/index.html

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Video Social Commentary Platform (by HapYak)
April 9, 2015 New Products , , , , , ,

Product
Video Social Commentary Platform (by HapYak)

Category
Social media management & marketing, UGC

Function
Communications, Customer engagement

Great For
Sharing video content online with the personality and inter-communication of in-person conversations

Suitable For
B2C, Agency, other

Overview
HapYak’s social video sharing lets users create artwork, record narration and add comments directly to any video from YouTube, Vimeo and other popular services.

Three things to know:
  • The goal is giving users and publishers such as brands new ability to create unique, personalized and sharable social video experiences in their web browser
  • Users can follow one other, rate commentary and define who can see content they’ve created and layered upon other videos, fostering community building
  • The platform includes analytics and tools for campaign management and monitoring, and is now in beta

Press Release
ttp://corp.hapyak.com/learn/hapyak-receives-850000-seed-funding-launch-social-video-commentary-platform/

More information
http://corp.hapyak.com/

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Acrolinx Content Creation Platform (by Acrolinx)
April 9, 2015 New Products

Product
Acrolinx Content Creation Platform (by Acrolinx)

Category
Other

Function
Content creation & distribution

Great For
Ensuring that content is engaging, on brand, and on message

Suitable For
B2C

Overview
The cloud-delivered linguistic analytics engine analyzes brand content against linguistic dimensions and rules such as style, terminology, readability and tone, and provides guidance for improving copy.

Three things to know:
  • • Audience personalization feature lets brands define unique audience profiles via key words, phrases, brand terms and SEO
  • • Real-time guidance via an integrated sidebar for authoring environments such as Microsoft Word, with content-refining input on style, grammar, tone, and terminology
  • • Scoring surfaced via intuitive dashboard that gives marketing executives a ranked view of content based on linguistic analysis; the company’s solutions are used by major brands such as Adobe, Boeing, Google, Alcatel, Motorola and Philips

Installation
SAAS

Press Release
http://www.prnewswire.com/news-releases/acrolinx-introduces-new-content-marketing-platform-300057327.html

More information
http://www.acrolinx.com/

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Thunderdome (by ChoiceStream)
April 9, 2015 New Products , ,

Product
Thunderdome (by ChoiceStream)

Category
Paid Advert

Function
Marketing automation

Great For
Improving campaigns by optimized programmatic media buying

Suitable For
Agency

Overview
Unlike real-time bidding that’s based on single-algorithm buys and impression selections, the Thunderdome platform uses thousands of algorithms that compete in real-time to continually improve campaign results and brand recall.

Three things to know:
  • Its flexible optimization architecture uses real-time data flows and continual incorporation of new algorithms
  • Its machine-learning uses many mathematical approaches to assess relevant patterns and data sets such as consumer consumption patterns, topical trends, and active in-market prospects
  • Forward validation lets the platform project and produce optimal results

Press Release
http://www.choicestream.com/news/choicestream-announces-thunderdome-2/

More information
http://www.choicestream.com/about/

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Lattice Account Prioritization App (by Lattice Engines)
April 9, 2015 New Products , ,

Product
Lattice Account Prioritization App (by Lattice Engines)

Category
CRM, Other

Function
Customer acquisition, Marketing automation

Great For
Predictive marketing that helps segment and target the right accounts in campaigns, and develops personalized messages that resonate with buyers.

Suitable For
B2C, B2B

Overview
Uses predictive account scores and intent-based buying signals to prioritize inbound leads and outbound sales outreach, identifying known prospects most likely to close, and also leverages intent data to score “dormant” accounts, purchased account lists and other prospects about which less is known.

Three things to know:
  • Account scores and buying signals are based on a combination intent and company profile data
  • Drag and drop Segment Builder and Predictive Insights Dashboard for segmentation and precise targeting based on thousands of account-level attributes
  • Buyer Insights for Sales CRM plug-in helps sales teams prioritize outbound calling and enrich customer conversations

Pricing Structure
Platform licensing

Press Release
http://www.prnewswire.com/news-releases/lattice-engines-brings-predictive-analytics-to-account-based-marketing-with-launch-of-new-app-300057192.html

More information
www.lattice-engines.com

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Lookalike Modeling and OnDemand On-Board (by Oracle)
April 9, 2015 New Products , , , ,

Product
Lookalike Modeling and OnDemand On-Board (by Oracle)

Category
Marketing automation, Analytics, Other

Function
Customer insights, engagement, retention

Great For
Connecting audience data from disparate marketing solutions

Suitable For
B2C, B2B

Overview
New additions to the Oracle Marketing Cloud’s Data Management Platform help brands maximize data from marketing automation and web analytics platforms

Three things to know:
  • Connects audience data residing within web analytics, email marketing and marketing automation tools, and transforms it into actionable audience data for targeting
  • Lookalike Modeling simplifies transfer of audience data into the Oracle Data Management Platform for Oracle Cross-Channel Marketing customers
  • OnDemand On-Board features make 3rd party web analytics data more actionable by surfacing it as audience data for classification and use within the Oracle Data Management Platform

Pricing Structure
Full platform

Press Release
http://www.oracle.com/us/corporate/press/2507099

More information
https://www.oracle.com/marketingcloud/index.html

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Closed Loop Media Optimizer (by Integrate)
April 9, 2015 New Products , , , , ,

Product
Closed Loop Media Optimizer (by Integrate)

Category
Paid advertising, Analytics, Marketing automation

Function
Customer acquisition

Great For
Timely, accurate visibility into media partner and campaign performance, and enhanced ability to optimize spend.

Suitable For
B2C, Agency, other

Overview
Marketers using Oracle’s Eloqua marketing automation can capture a complete view of media program performance, more easily tune campaign performance, and grow funnel performance and predictability.

Three things to know:
  • Delivers closed-loop KPI reporting within Eloqua’s Campaign Canvas, making Eloqua KPI data actionable on Integrate’s dashboard
  • Offers insight into the ROI of campaigns, partners, content and placement
  • Automates real-time returns processing to improve reporting and accounting

Pricing Structure
Full platform license

Press Release
http://www.newswire.com/press-release/integrate-launches-closed-loop-media-optimizer-app-for-oracle

More information
http://integrate.com/

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Redpoint Global Integration for Omni-Channel Data Access (by Splice Machine)
April 9, 2015 New Features , , , , , ,

Product
Redpoint Global Integration for Omni-Channel Data Access (by Splice Machine)

Category
Analytics, Other

Function
Customer acquisition, insights, engagement

Great For
Using Big Data to power the hyper-personalized, real-time interactions needed to engage today’s omni-channel customer

Suitable For
B2C, Agency, B2B

Overview
Through its partnership with RedPoint, Splice Machine enables brands to harvest data to dynamically create 360-degree views of their customers, and communicate relevant offers and messages to customers across all touch points in real time.

Three things to know:
  • Lets brands leverage the scalability and cost-efficiencies of Hadoop for true one-to-one marketing in real time
  • Splice Machine’s Hadoop RDBMS has been integrated and certified on RedPoint’s Convergent Marketing Platform™ to create a new breed of solution
  • The integration helps brands future-proof their marketing technology investment by enabling access to all relevant data (social, mobile, click streams, website behaviors, etc.) even as channels grow and preferences change, and complements existing Hadoop deployments, such as on the Cloudera, MapR and Hortonworks distributions

Press Release
http://www.splicemachine.com/splice-machine-partners-with-redpoint-global-to-deliver-big-data-digital-marketing-platform/

More information
http://www.splicemachine.com/

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Origami Content Cards (by Origami Logic)
April 9, 2015 New Features , , ,

Product
Origami Content Cards (by Origami Logic)

Category
Marketing automation

Function
Content creation and distribution, Metrics

Great For
Visually mapping creative assets to campaign tactics and channels, visually simplifying planning and measurement.

Suitable For
B2C, B2B, other

Overview
Content cards help brands plan new campaigns and more quickly optimize ongoing ones by combining the creative and performance metrics for ads, videos, social messages and other digital marketing assets.

Three things to know:
  • The Origami Logic Marketing Intelligence Platform now generates content cards that combine and display the creative and performance metrics for ads, videos, social messages, or any other digital marketing asset
  • Cards are fully integrated, linked across all campaign channels, and easily accessible within the Origami dashboard or search interface
  • Affords a cross-channel view overview of campaign measurement data (impressions, clicks, engagement, spend, etc.), and associates performance metrics with creative assets

Pricing Structure
Platform license

Press Release
http://www.origamilogic.com/blog/origami-logic-content-cards-connecting-creative-assets-and-performance-data-across-channels

More information
http://www.origamilogic.com/

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Google Adwords and Analytics Integration (by Marketo)
April 9, 2015 New Features , , ,

Product
Google Adwords and Analytics Integration (by Marketo)

Category
Paid advertising, Analytics, Marketing automation

Function
Customer acquisition, Measurement and monitoring

Great For
Creating measureable, engaging digital marketing programs that span customer acquisition to sale to advocacy spectrum

Suitable For
B2C, B2B, other

Overview
Integrates the popular Marketo platform with Google AdWords and Google Analytics to de-silo advertising, and provide a holistic view of how programs engage audiences across different channels

Three things to know:
  • Provides access to richer data, firmographic and profile information, to help brands serve highly relevant, personalized ads to highly desirable prospects
  • Automatically exports offline conversions tracked in Marketo (e.g. lead qualified, opportunity won, etc.) directly back to AdWords, helping to quantify ROI on spends
  • Links Marketo data such as firmographic and profile information of known and anonymous customers with their Google Analytics platform for new insight into how key audiences navigate through the funnel.

Pricing Structure
Full platform

Press Release
http://finance.yahoo.com/news/marketo-integrates-google-deliver-more-130000950.html

More information
http://www.marketo.com/

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