Monthly Archives: June 2015

Influitive AdvocateHub (by Influitive)
June 25, 2015 New Products , , , , ,

Product
Influitive AdvocateHub (by Influitive)

Category
UGC, Social media management, Social listening

Function
Communications, Customer engagement

Great For
Engaging with brand communities of customers, partners and advocates.

Suitable For
B2C

Overview
AdvocateHub is a new social media management integration with Hootsuite that helps marketers easily tap into and leverage advocates.

Three things to know:
  • Marketers can uncover new advocates, inviting Twitter users to join directly from Hootsuite
  • Mobilize advocates on Twitter with one click, such as by creating a “reply to tweet” challenge in AdvocateHub from Hootsuite
  • Monitor AdvocateHub activity from Hootsuite by viewing it as a stream

Prices start at
Free to users on a Hootsuite Pro or Enterprise plan with a Influitive Account

Installation
Download

Press Release
http://influitive.com/blog/influitive-advocatehub-app-for-hootsuite-brings-advocate-marketing-into-the-social-media-dashboard/

More information
http://appdirectory.hootsuite.com/189/influitive

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Next Generation Marketing Cloud (by Salesforce)
June 25, 2015 New Features , , ,

Product
Next Generation Marketing Cloud (by Salesforce)

Category
CRM

Function
Customer acquisition and engagement

Great For
Clarifying the marketer’s view of the customer and creating successful customer journeys

Suitable For
B2C, other

Overview
Helps map and optimize journeys that span sales, service and marketing, and seamlessly orchestrate ad targeting and digital marketing.

Three things to know:
  • Next generation of Journey Builder empowers companies to guide customers across channels and devices, delivering the right message at the right time, via the right channel and connecting every interaction across every department
  • Next generation Active Audiences syncs ad targeting with CRM to bring new relevancy to ad campaigns across the broad display advertising ecosystem (including more than 100 digital advertising networks and technologies), and reach customers and lookalikes on Facebook and Twitter
  • Salesforce Social.com lets marketers create and optimize media initiatives at scale across Facebook, Twitter and LinkedIn

Pricing Structure
Platform license

Press Release
http://investor.salesforce.com/about-us/investor/investor-news/investor-news-details/2015/Salesforce-Unveils-Next-Generation-Marketing-Cloud-Now-Any-Journey-Is-Possible/default.aspx

More information
http://www.salesforce.com/

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Marketing Analytics Accelerator enhancements (by Birst)
June 25, 2015 New Features , , , ,

Product
Marketing Analytics Accelerator enhancements (by Birst)

Category
Analytics

Function
Customer insights, Productivity

Great For
Analyzing, understanding and reporting on cross-channel campaigns

Suitable For
B2C, Agency, other

Overview
Enhancements to the Marketing Analytics Accelerator give marketers a new understanding of which combination of channels, campaigns and events influences their buyers.

Three things to know:
  • Unifies customer and campaign data that often resides in several silos across an organization
  • Birst’s patent-pending Automated Data Refinement (ADR) rapidly consolidates data from major marketing applications such as Marketo, Eloqua, Adobe Analytics, Google Analytics, Salesforce, ExactTarget, NetSuite, SAP, traditional databases and data warehouses
  • Provides advanced attribution that creates organizational clarity, trust and alignment across online and offline marketing channels, and with non-marketing functions such as sales, services and partners

Pricing Structure
Platform license

Press Release
https://www.birst.com/company/press/birst-adds-multi-touch-attribution-to-marketing-analytics-accelerator/

More information
https://www.birst.com/

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RealMedia Latin America (acquired by AppNexus)
June 25, 2015 Acquisitions , , , ,

Product
RealMedia Latin America (acquired by AppNexus)

Category
Paid advertising

Function
Customer acquisition

Great For
Accelerating sales and customer interactions in Latin American Markets

Suitable For
Agency, B2C, B2B

Overview
One of the top independent ad tech companies acquires RealMedia Latin America (RMLA), one of the continent’s top adtech companies

Three things to know:
  • RMLA has operations in Sao Paulo, Mexico, Argentina and Chile, works with a premier set of Spanish-language and Portuguese-language publishers, and offers deep relationships in regional markets
  • The acquisition is the fifth for AppNexus in the past twelve months, extends its physical footprint across five continents, and positions it for fast growth in regional and multi-national programmatic advertising
  • Makes AppNexus one of the few end-to-end ad tech platforms with a full global reach, enabling it to better serve the broad range of regional and global customers – from Globo and Estadao to Walmart

Press Release
http://www.prnewswire.com/news-releases/with-acquisition-of-realmedia-latin-america-appnexus-to-form-independent-powerhouse-in-latam-markets-300098927.html

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Sparkflow (acquired by Undertone)
June 25, 2015 Acquisitions , , , ,

Product
Sparkflow (acquired by Undertone)

Category
Paid advertising, Mobile advertising

Function
Customer acquisition and retention

Great For
Cross-screen rich media advertising

Suitable For
Agency, other

Overview
Sparkflow has more than a decade’s experience in rich media advertising, and is acquired by Undertone, the leader in digital cross-screen advertising, to create new ad formats

Three things to know:
  • Sparkflow is an all-in-one platform for cross-screen rich media advertising
  • The acquisition accelerates Undertone’s ability to bring unique, high impact formats to market and simplifies the process of building cross-screen advertisements
  • Undertone will integrate Sparkflow’s capabilities into its Virtuoso platform to creat an end-to-end technology stack focused on the creation, data-driven delivery, and analytics of high-impact advertising formats across screens, channels, and devices

Press Release
https://finance.yahoo.com/news/undertone-acquires-rich-media-platform-154342546.html

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Cloudworks for Salesforce Marketing Cloud (by Cloudworks)
June 18, 2015 New Products , , , ,

Product
Cloudworks for Salesforce Marketing Cloud (by Cloudworks)

Category
Other

Function
Content creation, Customer acquisition

Great For
Translating digital marketing content for global markets

Suitable For
B2C, B2B, Agency

Overview
Helps global marketers speed and simplify the localization of marketing assets

Three things to know:
  • Helps build personalized, cross-channel customer journeys by delivering native integration capabilities for Salesforce Marketing Cloud
  • Native language content for email, mobile, social and web that’s localized, not just translated, to include cultural and geographical context of an audience
  • Salesforce Marketing Cloud was previously known as ExactTarget

Pricing Structure
Platform license

Installation
SAAS

Press Release
https://sg.finance.yahoo.com/news/cloudwords-delivers-first-ever-digital-120000579.html

More information
http://www.cloudwords.com/salesforce-marketing-cloud/

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Scripted Content Marketplace (by Scripted)
June 18, 2015 New Products , , ,

Product
Scripted Content Marketplace (by Scripted)

Category
Other

Function
Content Creation

Great For
Browsing and ordering blog post content pitched by Scripted writers

Suitable For
B2C, B2B, Agency

Overview
Helps ease the idea generation and content creation process for marketers needing high-quality, written content.

Three things to know:
  • Content is exclusive to the buyer – once a blog post idea is purchased, it’s removed from sale and the buyer also has the option to add notes about what the blog post should include
  • Currently supports sectors including business, lifestyle & travel, entertainment, software & technology and healthcare, and more industries will be added
  • To date, 1,600 writers have pitched 41,639 ideas — and nearly a quarter of the content contracted and written has resulted from those pitches; since 2011, Scripted has written over 38 million words for thousands of businesses worldwide

Pricing Structure
Project-based

Press Release
http://www.prnewswire.com/news-releases/scripted-releases-topic-marketplace-an-easy-way-for-marketers-to-browse–purchase-blog-posts-300097896.html

More information
https://scripted.com/

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AI Optimization for Programmatic Marketing Platform (by Rocket Fuel)
June 18, 2015 New Features , , , ,

Product
AI Optimization for Programmatic Marketing Platform (by Rocket Fuel)

Category
Mobile and other paid advertising, Marketing automation

Function
Customer acquisition

Great For
Improving the targeting and performance of programmatic buys.

Suitable For
Agency

Overview
Enables AI optimization across a curated set of premium publishers within Rocket Fuel’s private marketplace (PMP) for better ‘in the moment’ marketing and audience capture.

Three things to know:
  • Advertisers can leverage the targeting capabilities of Rocket Fuel’s AI-based demand side platform (DSP) and data management platform (DMP)
  • Optimization also extends to clients’ pre-negotiated publisher ad buys
  • The invitation-only marketplace lets premium publishers make their inventory and audiences available to a select group of buyers

Pricing Structure
Project-based

Installation
SAAS

Press Release
http://www.businesswire.com/news/home/20150608005880/en/Rocket-Fuel-Improves-Performance-Premium-Publishers-Industry%E2%80%99s#.VXuObflViko

More information
http://rocketfuel.com/

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Predictive Customer Success (by Sales Predict)
June 18, 2015 New Features , , , , ,

Product
Predictive Customer Success (by Sales Predict)

Category
Analytics, Marketing automation

Function
Customer acquisition and retention

Great For
Preventing customer churn, increasing sales by using predictive analytics

Suitable For
B2B, B2C

Overview
The new module helps Customer Success teams uncover signals that lead to customer churn, and see which customers are ready to renew or buy more.

Three things to know:
  • Helps reduce churn with predictive scores that alert CSMs to accounts that may not renew and provide insights to support preventive actions
  • Increases customer retention with deep scientific analysis on what truly drives customers to renew or leave, helping companies to foster behaviors and engagement patterns that lead to renewal
  • Increases up-sell/cross-sell with predictive scores that show which customers are most likely to buy more, and offers product recommendations

Pricing Structure
Platform licensing

Press Release
http://finance.yahoo.com/news/salespredict-announces-saas-predictive-customer-121500138.html

More information
http://www.salespredict.com/predictive_sales-better_leads_faster_sales_cycles

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Aptean acquires Vision Software
June 18, 2015 Acquisitions , , ,

Product
Aptean acquires Vision Software

Category
CRM, Other

Function
Customer retention and insights, Other

Great For
Integrates business intelligence into the Aptean CRM system

Suitable For
B2B

Overview
A CRM platform for discrete manufacturing, process manufacturing and financial services adds new business intelligence to improve sales, marketing and retention.

Three things to know:
  • Aptean’s CRM and related software applications help nearly 5,000 organizations satisfy their customers, operate more efficiently and expand their market
  • Vision solutions suite includes category-wide forecasting, product level management, product mix analysis, and recommendation, replenishments, reverse logistics, customized retail solutions, and product performance reporting
  • The Vision suite increases efficiencies and improves customer service— key characteristics of Aptean’s suite

Pricing Structure
Platform license

Press Release
http://www.martechadvisor.com/crm/aptean-acquires-vision-software-solutions-business/

More information
http://www.aptean.com/

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nMobi Exchange Ad Platform for Mobile Native & Video Ads (by InMobi)
June 11, 2015 New Products , , , , ,

Product
nMobi Exchange Ad Platform for Mobile Native & Video Ads (by InMobi)

Category
Mobile advertising, Paid advertising

Function
Customer acquisition, Branding/creative

Great For
Better and more engaging user ad experiences on mobile

Suitable For
B2C, Agency, other

Overview
Lets advertisers and publishers offer mobile-friendly ads that blend well into the user’s context, and seamlessly integrate with their mobile experiences.

Three things to know:
  • InMobi Exchange now offers programmatic buyers both native and video ad experiences across 7,800 mobile apps
  • Industry adoption of key standards enables programmatic buying of native and video inventory, and opportunities for brands and publishers to offer contextual mobile ads
  • Powered in partnership with the Rubicon Project, an ad leader, and enables new reach, precision and scale in “no banner” mobile ad campaigns

Press Release
http://rubiconproject.com/press-releases/inmobi-rubicon-project-enable-programmatic-buying-native-video-inventory-mobile/

More information
http://www.inmobi.com/exchange/

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MobiLens, Validated Campaign Essentials/vCE (by comScore)
June 11, 2015 New Products , , , , ,

Product
MobiLens, Validated Campaign Essentials/vCE (by comScore)

Category
Paid advertising, Analytics

Function
Customer insights, Metrics and management

Great For
Improved measurement of mobile campaigns and understanding of mobile consumer usage trends and attitudes

Suitable For
B2C, Agency, other

Overview
A digital media analytics leader intros new insight into consumers’ mobile usage, daily reporting of unduplicated audience, viewability, and validation metrics.

Three things to know:
  • Consolidated MobiLens smartphone and tablet data reveals unduplicated audience behavior metrics across devices, user behaviors that influence consumer preferences, and mobile ad and device-purchasing intentions
  • vCE’s enhanced mobile GRP and view-ability provides daily updates on unduplicated audience, viewability, and validation metrics for mobile campaigns
  • In-app and in-browser mobile ad performance is now available, providing measurement on iOS and Android across smartphones and tablets

Pricing Structure
Platform license

Press Release
http://www.comscore.com/Insights/Press-Releases/2015/6/comScore-Introduces-MobiLens-Plus-to-Provide-Combined-Smartphone-and-Tablet-Insights

More information
http://www.comscore.com/Insights/Press-Releases/2015/6/comScore-Introduces-Industrys-First-Combined-GRP-and-Viewability-Solution-for-Mobile-Advertising

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Act-On Data Studio (by Act-On Software)
June 11, 2015 New Products , , , ,

Product
Act-On Data Studio (by Act-On Software)

Category
Analytics, Marketing automation

Function
Customer acquisition

Great For
A better understanding of the ‘customer touches’ that drive orders

Suitable For
B2B, B2C, other

Overview
Lets Act-On-based brands move 3rd party marketing engagement data into the CRM, and effectively manage and interpret it in any Act-On BI environment.

Three things to know:
  • Creates custom views and data aggregation options with templates, point & click queries, aggregation options, filters, etc.
  • Visualization tools support quick analysis of selected data to see if further analysis is warranted
  • Data can be exported on-demand or on a scheduled basis to any variety of external systems such as 3rd third party business intelligence tools, Microsoft Excel, etc.

Pricing Structure
Platform license

Press Release
Act-on Data Studio: http://press.act-on.com/press-releases/act-on-announces-data-studio-to-provide-customers-with-deeper-analytics-and-visu-1198488

More information
https://www.act-on.com/

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Act! Multiuser Essentials (by Act!)
June 11, 2015 New Features , , , , , ,

Product
Act! Multiuser Essentials (by Act!)

Category
Email marketing, CRM

Function
Communications, Customer acquisition, Productivity

Great For
Easier collaboration with Act!-based teams

Suitable For
B2B, B2C, other

Overview
New multi-user features let Act! Essentials teams easily collaborate and keep up with the latest contact updates, to-dos and activities.

Three things to know:
  • Better racking of team interactions that also preserves personal to-do lists, agenda items, etc.
  • Manages user roles on email campaign sends
  • Automates updates on changes to contact notes, histories, etc. and shares visibility into group initiatives

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.prnewswire.com/news-releases/swiftpage-introduces-all-new-multi-user-features-for-act-essentials-300093210.html

More information
http://www.swiftpage.com/?sid=prrl0001

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Facebook Retargeting for Act-on-based Brands (by GoChime)
June 11, 2015 New Features , , , , ,

Product
Facebook Retargeting for Act-on-based Brands (by GoChime)

Category
Marketing automation, Mobile advertising, Social media marketing, A/B testing

Function
Customer acquisition

Great For
Delivering the right message to the right customer at the right time, across email and social channels

Suitable For
B2C, B2B, other

Overview
GoChime’s true identity retargeting across social & mobile lets Act-On clients retarget known customers in real time by list, segment, or email behavior with mobile and desktop.

Three things to know:
  • Automated Custom Audience Management feature enables a real-time exchange of anonymous customer data between a marketer’s Act-On account and Facebook ad campaigns
  • As customer data changes in Act-On, GoChime automatically adds and removes those members from relevant paid social campaigns across Facebook, unifying marketing message across email and social media
  • Creates and targets lookalike audiences modeled off high-value customer lists or queries, and conducts ad variation A/B testing detailing how content performs cross-channel by audience

Pricing Structure
Platform license

Press Release
http://www.prweb.com/releases/2015/05/prweb12750661.htm

More information
http://www.gochime.com

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Buyable Pins (by Pinterest)
June 11, 2015 New Features , , , ,

Product
Buyable Pins (by Pinterest)

Category
Paid advertising, Social media marketing, other

Function
Customer acquisition

Great For
Helps brands offer and consumers buy the things customers discover on Pinterest

Suitable For
B2C, Agency, other

Overview
Pinterest seeks to help customers ‘do’ the creative ideas they pin, and wants to give them (and brands) direct access to the goods they pin.

Three things to know:
  • Customers can search specifically for buyable pins, and directly purchase anything with a blue price button
  • Pinterest is introducing new price filters and search features to help customers locate the goods they want
  • Early brands using the new buyable pins include Macy’s, Neiman Marcus and Nordstrom, retailers powered by Demandware like Cole Haan and Michaels, and thousands of Shopify stores such as Poler Outdoor Stuff and SOBU

Installation
SAAS

Press Release
https://blog.pinterest.com/en/buyable-pins

More information
https://business.pinterest.com/en/blog/coming-soon-buyable-pins

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International mobile ad reach (by Appboy)
June 11, 2015 New Features , , ,

Product
International mobile ad reach (by Appboy)

Category
Mobile marketing automation

Function
Customer acquisition

Great For
Engaging multi-national (including China), multilingual mobile campaigns

Suitable For
B2C, B2B, other

Overview
Multilingual support helps mobile marketers seamlessly distribute messages that have been customized for different languages and regions.

Three things to know:
  • Marketers using Appboy’s rich user profiles – which parse, recognize and save content in nearly 1,000 languages – can create personal, highly engaging experiences
  • Campaigns can include push notification via Baidu to reach customers in China and other nations where Google Play is blocked
  • Enables even smaller, mobile-first brands to send messages to users in 27 distinct languages as part of a single mobile messaging campaign

Press Release
Appboy Brings Native Language Messaging Feature to Marketers
http://www.prnewswire.com/news-releases/appboy-expands-global-support-with-launch-of-baidu-push-and-internationalization-300092448.html

More information
https://www.appboy.com/

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Integrated Attribution for Mobile Tracking Partners (by Tapjoy)
June 11, 2015 New Features , , , ,

Product
Integrated Attribution for Mobile Tracking Partners (by Tapjoy)

Category
Website analytics, Mobile advertising, Other

Function
Customer acquisition

Great For
More efficiently identify, attract and monetize app customers

Suitable For
Agency, B2C

Overview
Lets app marketers optimize ad campaigns using independent, third-party attribution data.

Three things to know:
  • App developers using Tapjoy’s analytics dashboard can already drive actionable analysis of the downstream results of Tapjoy user acquisition campaigns
  • The Integrated Attribution Program lets marketers apply those same tools to user acquisition data from approx. 1,000 other mobile advertising channels
  • Consolidates data from all acquisition sources in a single dashboard, yielding actionable insights for measuring ROI and tuning future campaign performance

Press Release
http://home.tapjoy.com/newsroom/press-releases/tapjoy-launches-integrated-attribution-program-for-mob/?lang=ko

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Engagement Tiles (by Streamsend)
June 11, 2015 New Features , , ,

Product
Engagement Tiles (by Streamsend)

Category
Email marketing

Function
Customer engagement

Great For
Replacing traditional email banner ads with tiles that drive engagement with a one-click response

Suitable For
B2C, B2B, other

Overview
A new way to engage consumers interactively within email campaigns via one-click ‘tiles’ that drive actions, and that serve as both a static email and an interactive brand website.

Three things to know:
  • Tile-driven engagements can support mobile coupons, via sign up tile that delivers the offer to a customer’s mobile device
  • Lead generation forms can be embedded directly into an engagement tile, reducing landing page conversion drop-off rates at top of the funnel
  • RSS feed inserted into a tile enables automated content sharing

Press Release
http://www.businesswire.com/news/home/20150602006356/en/#.VXbRwc9VhBc

More information
https://www.streamsend.com/

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“Shop Now” button, other ad features (by Instagram)
June 11, 2015 New Features , ,

Product
“Shop Now” button, other ad features (by Instagram)

Category
Paid advertising, other

Function
Customer acquisition

Great For
Instagram advertising with a native “call to action”

Suitable For
B2C, other

Overview
Expanded ad offerings include action-oriented formats, more targeting capabilities, and easier ad flight purchases.

Three things to know:
  • Direct response advertising components let customers take action directly from within an ad to sign up on a website, buy a product, or download an app
  • Expanded targeting options let brands reach people on Instagram based on demographics and interests, as well as through the brand’s pre-existing customer data
  • Instagram advertising will be available through an Instagram Ads API and Facebook ad buying interfaces in the near future

Installation
SAAS

Press Release
Instagram: http://blog.business.instagram.com/post/120537653811/the-next-steps-for-ads-on-instagram-new-formats

More information
https://business.instagram.com/

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