Monthly Archives: July 2015

Premium Content Licensing Portal (by GoPro)
July 30, 2015 New Products , , , ,

Product
Premium Content Licensing Portal (by GoPro)

Category
User-generated content

Function
Branding/creative

Great For
Leveraging the imagery and content created by GoPro users

Suitable For
B2C, Agency, B2B, Other

Overview
The premium content licensing portal lets brands and agencies license premiere video and images.

Three things to know:
  • The portal offers high production value content and eliminates the pain points around copyrights and likeness rights that creative professionals have when sourcing content
  • Discovery is aided by features such as content merchandising of new and/or popular content, search filtering and at-a-glance video previews
  • Convenience features include Lightbox to simplify sharing among team members, and batch downloading in low and high resolution file formats

More information
http://gopro.com/news/gopro-unveils-its-premium-content-licensing-portal

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VEDO Intent (by DataSift)
July 30, 2015 New Products , , , , , ,

Product
VEDO Intent (by DataSift)

Category
Social listening, Customer feedback, Analytics

Function
Customer retention and insights

Great For
Better harnessing social data and taking action based on audience intent.

Suitable For
B2C, B2B, other

Overview
VEDO Intent is a new technology that significantly simplifies machine learning to help brands better extract industry or customer insights.

Three things to know:
  • It helps brands gain more nuanced insights into market interests, and to surface trends on customers’ intent to churn, purchase, etc.
  • It lets marketers, customer relations managers and others easily build advanced machine learning-based classifiers for their organization, without advanced technical skills
  • It dynamically builds a machine learning-based model to first suggest, and then fully automate, the real-time classification of millions of posts

Pricing Structure
Platform license

Press Release
http://datasift.com/press-releases/DataSift-Makes-Machine-Learning-Accessible-to-All-with-VEDO-intent/

More information
http://datasift.com/vedo/

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Event Targeting (by Twitter)
July 30, 2015 New Features , , , , , , ,

Product
Event Targeting (by Twitter)

Category
Paid advertising, Social media marketing, Virtual events

Function
Communications, Customer engagement, Branding

Great For
Delivering the right messages at the right time to audiences following or attending events.

Suitable For
B2C, Agency, Other

Overview
Lets brands discover and engage with audiences who are interested live events as they unfold – such as elections, music festivals and sporting events.

Three things to know:
  • Brands can activate initiatives around live moments quickly and easily by discovering participating audiences and gaining valuable insights, and create campaigns that reach those audiences while the event unfolds
  • It includes three primary tools: the Event Calendar to determine what events make sense for the marketer’s brand strategies and goals, Event Insights to learn more about audiences and potential audience reach based on historical data, and Event Activation to create and launch highly targeted ‘in the moment’ campaigns
  • Brands who have participated in the beta have noted sharply improved engagement rates and economical costs per engagement

Pricing Structure
Per project

Press Release
https://blog.twitter.com/2015/introducing-event-targeting

More information
ads.twitter.com

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360 degree Video Trueview Ads (by YouTube)
July 30, 2015 New Features , , , , , ,

Product
360 degree Video Trueview Ads (by YouTube)

Category
Mobile advert

Function
Branding/creative, Communications, Customer engagement

Great For
Delivering richer, immersive experiences on mobile

Suitable For
B2C, Agency, B2B, Other

Overview
The 36 degree format introduced in May is now available for brand advertising.

Three things to know:
  • Viewers can explore every angle of a brand’s video ads by dragging their mouse or moving their phone to shift their POV 360 degrees – up, down, left or right
  • Several brands are experimenting with this new tool, such as Coca-Cola and Nike
  • Trueview 360 ads can be set up in AdWords, and require a 360 degree camera such as Ricoh Theta, Kodak SP360, Giroptic 360cam, or IC Real Tech Allie to produce

More information
http://adwords.blogspot.com/2015/07/see-future-of-video-by-looking-behind.html

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Expion (acquired by Sysomos)
July 30, 2015 Acquisitions , , , , , ,

Product
Expion (acquired by Sysomos)

Category
Social media management and marketing

Function
Customer insights, Communications, Customer acquisition

Great For
Discovering relevant new audiences and delivering them compelling customer experiences.

Suitable For
B2C, Agency, Other

Overview
Sysomos’ robust data analytics platform gains new content management and publishing capabilities with the Expion acquisition.

Three things to know:
  • The combined entity will be a complete content marketing and analytics solution that helps brands identify and derive context from millions of online conversations, and gives marketers the tools to immediately respond and engage
  • The integration will yield new insight into common customer characteristics and motivations, and help marketers to more effectively create and distribute content that guides consumers through their customer journey
  • The two companies currently serve 15,000+ marketers, representing 1,500+ companies

Press Release
http://www.marketwired.com/press-release/sysomos-acquires-leading-social-marketing-platform-expion-2040636.htm

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July 30, 2015 Acquisitions ,

Product
ProofHQ (by Workfront)

Category
Other

Function
Productivity

Great For
Streamlining review and approval processes for creative assets.

Suitable For
Agency

Overview
Workfront, a leader in marketing work management (MWM) solutions, has acquired ProofHQ.

Three things to know:
  • ProofHQ streamlines workflow approval processes for marketing teams and agencies, enabling creative to flow through review and approval processes as on-demand digital content that can be accessed by any team member on any device
  • The acquisition enriches Workfront’s ability to provide online proofing that delivers more content, for more channels, in less time while enhancing client satisfaction
  • The resulting integration allows marketing teams and agencies to plan all campaign projects, coordinate resources to execute tasks, solicit and manage stakeholder input on creative proofs, and manage distribution from a single solution

Press Release
http://www.workfront.com/resources/pressrelease/workfront-acquires-proofhq

More information
http://www.workfront.com/

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Salesforce Shield (by Salesforce)
July 23, 2015 New Products , , ,

Product
Salesforce Shield (by Salesforce)

Category
CRM

Function
Productivity, Other

Great For
Creating trusted apps that secure the brand’s customer and data assets, and protect compliance

Suitable For
B2B, B2C

Overview
Lets brands in regulated sectors or with governance requirements create trusted apps quickly.

Three things to know:
  • Lets brands and developers build trusted apps using clicks (not code) to protect data and provably meet compliance or governance requirements
  • Leverages the Salesforce1 platform’s data archiving, field audit trails, platform encryption and event monitoring
  • Salesforce Shield also extends to the entire Salesforce partner ecosystem so that any app built natively on the platform can tap into its capabilities, and provide security-sensitive organizations and end users with new mobile protection and assurance

Pricing Structure
Platform license

Press Release
http://www.prnewswire.com/news-releases/salesforce-launches-salesforce-shield—-new-salesforce1-platform-services-empower-businesses-to-build-trusted-apps-fast-300112985.html

More information
http://www.salesforce.com/platform/shield/

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Automated Optimization Engine (by TargetClose)
July 23, 2015 New Products , ,

Product
Automated Optimization Engine (by TargetClose)

Category
Marketing automation

Function
Customer acquisition

Great For
Traffic optimization engine that drives customer acquisition, average order values and customer lifetime value.

Suitable For
B2C

Overview
It’s the latest addition to the TargetClose platform which helps response and direct-response advertisers optimize acquisition, average order value and customer lifetime value.

Three things to know:
  • The engine identifies and analyzes the complex interactions of vast numbers of variables
  • Lets DR advertisers rapidly test both landing pages and entire cart experiences on a per channel, per audience basis
  • TargetClose notes the engine outperforms human-based traffic optimization by 20%, and excels at optimization with greater numbers of digital channels, visits, conversions and media budgets

Pricing Structure
Monthly subscription

Prices start at
$5,000.

Installation
IT integration support is required

More information
www.targetclose.com

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MiiP (by InMobi)
July 23, 2015 New Products , , ,

Product
MiiP (by InMobi)

Category
Mobile advertising

Function
Customer acquisition

Great For
A discovery platform to deliver constant, rich, personalized user experience

Suitable For
Agency, B2C

Overview
Miip creates discovery zones for consumers within their favorite apps and presents curated product collections and content to humanize discovery.

Three things to know:
  • Miip’s in-app ‘discovery zone’ helps brands capture a consumer’s attention through theme-woven content
  • It supports purchases and secure payments within the app discovery zone
  • It lets retailers and e-com showcase catalogs to new audiences of mobile users to drive sales, it lets developers integrate content that further engages clients’ end users with their app, and gives brands direct insight on consumer sentiments and journeys

Press Release
http://www.inmobi.com/company/press/inmobi-says-no-to-traditional-mobile-ads/

More information
http://www.inmobi.com/en/

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Marketing Signals Framework (by Origami Logic)
July 23, 2015 New Products , , , ,

Product
Marketing Signals Framework (by Origami Logic)

Category
Analytics

Function
Customer acquisition and retention

Great For
Understanding the complex universe of audience interactions across channels and campaigns

Suitable For
B2C, Agency

Overview
Systematically organizes and prioritizes the numerous types of interaction signals that marketers must understand to manage cross-channel campaigns.

Three things to know:
  • Offers a more intuitive way to understand all of the signals across various channels, including the actions (clicks, views, visits, etc.) consumers take in response to marketing activities, and the metrics generated by various platforms (CTRs, time on site, cost per engagement, etc.)
  • Helps identify the signals that most matter to a particular objective – for example, a campaign focused on engagement (objective) and efficiency (signal type) will measure Cost per Click and Cost per Engagement
  • Provides a new picture of audience interest and intent, as well as marketing performance across paid, earned and owned media

Press Release
http://www.businesswire.com/news/home/20150716005244/en/Origami-Logic-Unveils-Framework-Marketing-Signals#.Va-r9flVhBc

More information
http://www.origamilogic.com/

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Revenue Stripe (by PowerInBox)
July 23, 2015 New Features , , , , ,

Product
Revenue Stripe (by PowerInBox)

Category
Email marketing, Analytics

Function
Customer acquisition and engagement

Great For
Improving customer engagement and monetization with compelling, content rich and highly targeted email campaigns

Suitable For
B2C, B2B

Overview
Revenue Stripe, a content recommendation feature, is the latest addition to PowerInBox, which lets brands activate email campaigns with attention-getting activities and widgets (scrolling strips, creative animations, etc.).

Three things to know:
  • Lets brands earn revenue from several ad formats including device-aware mobile install ads
  • Uses machine learning to match the right content with the right user based on device, time, location and user click behavior
  • Improves average CTRs by approx. 20%

More information
https://powerinbox.com/

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In-App Analytics (by App Annie)
July 16, 2015 New Products , , , , ,

Product
In-App Analytics (by App Annie)

Category
Analytics, Mobile advertising

Function
Customer insights, Metrics and management

Great For
New insight into consumer app usage and journeys

Suitable For
B2C, B2B, other

Overview
App Annie strengthens its leader in app analytics, enabling brands to track successes and problems quickly, to bring new focus to marketing and development priorities.

Three things to know:
  • Through integration with Google, In-App Analytics lets users view key usage metrics alongside data from five major app stores and 34 advertising platforms within one unified dashboard
  • The new usage data joins key performance metrics from existing App Annie products (Store and Ad Analytics), providing a holistic view into the health of an app portfolio
  • Provides comprehensive publisher data without an SDK, enabling digital brands and publishers to make smarter business decisions

Pricing Structure
subscription

Prices start at
free

Installation
download

Press Release
http://www.prnewswire.com/news-releases/app-annie-launches-in-app-analytics-aggregating-key-mobile-app-data-in-one-place-300110813.html

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Silent Mobile Video Autoplay (by Sizemek)
July 16, 2015 New Products , , ,

Product
Silent Mobile Video Autoplay (by Sizemek)

Category
Mobile advertising

Function
Customer acquisition

Great For
Enticing engagement of mobile customers non-intrusively.

Suitable For
B2C, Agency

Overview
Sizemek, an open ad management platform for multiscreen campaigns, intros Video Autoplay on Mobile in Ad Builder for HTML5, its web-based rich media authoring tool.

Three things to know:
  • The soundless teasers for mobile video ads load automatically across devices
  • No user interaction is needed to trigger the teasers
  • Activation is easy, uses existing video content, and helps lift brands in the ‘noisy’ mobile environment in which video ads have increased 300% over the last six months

Press Release
http://www.thestreet.com/story/13212164/1/sizmek-launches-video-autoplay-on-mobile.html

More information
http://www.sizmek.com/

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Data Quant and Anomaly Detection (by Bright Edge)
July 16, 2015 New Products , , , ,

Product
Data Quant and Anomaly Detection (by Bright Edge)

Category
Marketing automation, Analytics

Function
Content marketing

Great For
Identifying significant shifts in the performance of brands’ content.

Suitable For
B2C, Agency, other

Overview
Automatically uncovers the factors that impact content marketing efforts, and serves recommendation notifications to marketers immediately.

Three things to know:
  • Data Quant injects intelligent, automated decision making into every content effort to maximize campaign impact
  • Anomaly Detection helps brands drive outcomes by integrating performance metrics across a myriad of data sets to identify trends and anomalies in traffic, engagement, search rank and volume, performance vs. competitors, etc.
  • Actionable recommendations for response to performance anomalies are provided in line for timely and effective campaign tuning

Press Release
http://finance.yahoo.com/news/brightedge-introduces-data-quant-era-160000843.html

More information
www.brightedge.com

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Artisan Mobile (Acquired by Tune)
July 16, 2015 Acquisitions , , , , ,

Product
Artisan Mobile (Acquired by Tune)

Category
Mobile advertising, Mobile marketing automation, A/B testing, Other

Function
Customer acquisition, Customer insights

Great For
Reaching the right customer with the right message at the right time, and tracking/improving mobile campaigns.

Suitable For
B2C, Agency

Overview
A leading third-party ad measurement company has acquired mobile advertising company Artisan.

Three things to know:
  • Artisan helps marketers engage app users through notifications and in-app messages
  • Artisan’s features include cohort analysis, A/B and multivariate testing, push notifications, in-app messaging, geo-targeting and optimal-time messaging
  • Tune helps companies measure the success of ad campaigns by closely tracking clicks, and integration of Artisan’s feature set will provide Tune customers with new insight and capabilities

Press Release
http://venturebeat.com/2015/07/12/ad-measurement-company-tune-acquires-messaging-company-artisan-in-continued-ad-tech-shakeup/

More information
http://www.tune.com/

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Updated News Feed Controls (by Facebook)
July 16, 2015 New Products , , ,

Product
Updated News Feed Controls (by Facebook)

Category
Paid advertising, Social media marketing

Function
Customer engagement

Great For
Ensuring the relevance and authenticity of content in brand fan feeds.

Suitable For
B2C

Overview
Facebook is adjusting algorithms to provide users with more content from friends and pages they’re interested in, and less ‘promotional’ content.

Three things to know:
  • The shift in volume and content controls from brand content is the result of preference surveys from hundreds of thousands of users
  • Defines as promotional those brand posts that solely push people to buy a product or install an app, enter promotions or sweepstakes with no context to the user, or that reuse the exact same content from ads
  • Pages that post promotional creative should expect their organic distribution to fall significantly over time, however this affords brands new opportunities to build an authentic relationship with followers through non-promotional content of mutual interest

Press Release
http://newsroom.fb.com/news/2015/07/updated-controls-for-news-feed/

More information
https://www.facebook.com/business/news/update-to-facebook-news-feed

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SmartPersonas App (by Cintell)
July 9, 2015 New Products , , ,

Product
SmartPersonas App (by Cintell)

Category
Analytics, Other

Function
Customer insight

Great For
A better understanding of customers through research and actionable data

Suitable For
B2C, Agency

Overview
The Cintelligence process lets brands compile a rich buyer knowledge base and easily share insight with stakeholders.

Three things to know:
  • SmartPersonasTM are published in the Cloud for easy access to the most current customer insight
  • The platform lets users leverage a pre-built, easy-to-use persona wizard that’s informed by industry experts, or create a fully customizable template
  • Users can activate insights within SmartPersonasTM and translate them to sales and marketing tactics, for example analyzing contacts and adding persona insights through various matching capabilities to execute relevant, effective, persona-driven tactics

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://cintell.net/cintell-launches-customer-intelligence-platform-to-bring-buyer-personas-to-life/

More information
http://cintell.net/

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Programmatic Content Marketing Platform (by PulsePoint)
July 9, 2015 New Products , , ,

Product
Programmatic Content Marketing Platform (by PulsePoint)

Category
Marketing automation

Function
Content marketing

Great For
Programmatic reach across social, native and content discovery channels

Suitable For
Agency, B2C

Overview
The programmatic ad platform now also offers a programmatic content marketing platform

Three things to know:
  • Lets brands efficiently target, distribute and optimize branded articles and videos to the right audience at an unprecedented scale, with unified metrics and reporting
  • Automated, data-driven targeting for precise delivery to highly relevant audiences and contextual environments, with distribution across leading social media channels, native platforms and premium websites at global scale
  • Proprietary optimization technology adjusts campaign configurations to eliminate under-performing content, channels and devices

Press Release
http://www.businesswire.com/news/home/20150630006319/en/PulsePoint-Launches-Programmatic-Content-Marketing-Platform-Scale#.VZxon_lVhBc

More information
http://www.pulsepoint.com/

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V3 Video Ads (by SnapChat)
July 9, 2015 New Features , , , , ,

Product
V3 Video Ads (by SnapChat)

Category
Mobile advertising, Social media marketing

Function
Customer acquisition and engagement

Great For
Reaching millennials on the popular ephemeral platform

Suitable For
B2C, Agency

Overview
Snapchat is offering mobile-optimized advertising and direct response marketing, with some interesting differentiations to capture millennial audiences.

Three things to know:
  • Videos are full screen to capture the consumer’s complete attention
  • Brands can target consumers via Live Story programs, which let users at the same event contribute snaps to the same story, via Discover Channel, which lets media companies like CNN and ESPN program their own channel, and via criteria such as location and/or gender
  • Each Snapchat story that is part of the campaign includes a caption and link to the Shop Snapchat landing page, snap.shopstyle.com

More information
https://www.internetretailer.com/2015/06/25/snapchat-rolls-out-native-video-ad

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DialogTech for Mobile Marketing (by DialogTech)
July 9, 2015 New Features , , ,

Product
DialogTech for Mobile Marketing (by DialogTech)

Category
Analytics, Mobile advertising

Function
Customer insights

Great For
Tracking, controlling and optimizing revenue-generating inbound phone calls from mobile advertising

Suitable For
B2C

Overview
Gives marketers clear attribution and real-time control for callers from popular mobile advertising sources.

Three things to know:
  • Click-to-call technology inherent to smartphones makes mobile marketing a large and growing source of inbound phone calls to businesses
  • The solution tracks inbound phone calls from any mobile source, including popular advertising channels such as Google, Bing, Facebook, Twitter, YouTube, display, mobile websites, email and video, providing closed-loop ROI data to optimize strategies
  • Contextual call routing uses session, caller and campaign data, and cell tower triangulation data to determine the location and optimal destination for each caller

Press Release
http://www.dialogtech.com/press_releases/dialogtech-launches-first-end-to-end-marketing-solution-for-measuring-and-optimizing-customer-acquisition-from-mobile-click-to-call

More information
http://www.dialogtech.com/

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