Monthly Archives: August 2015

Pro Plan (by Swipe)
August 27, 2015 New Products , , ,

Product
Pro Plan (by Swipe)

Category
Other

Function
Communications

Great For
Broadcasted interactive browser-delivered presentations/conversation

Suitable For
B2B, B2C, Agency, other

Overview
Swipe’s new Pro Plan features let marketers and sales professionals turn presentations into responsive and interactive cross-channel communications.

Three things to know:
  • Presentations are no longer one-way – can be broadcast in real-time to anyone, on any device, anywhere in the world
  • The Pro Plan edition’s features puts brand content in the hands of target audiences and lets marketers and others interact with real-time polls and immediate feedback mechanisms for a more modern, engaged, two-way presentation experience
  • In addition to password protection, embedding of secret links and other baseline features, the new Pro Plan Swipe edition also features password protections, secret links, unlimited decks and collaborators, and advanced analytics

Pricing Structure
Subscription

Prices start at
$20 per month (or $15 per month if billed yearly)

Installation
Download

Press Release
http://blog.swipe.to/press-release-august-2015/

More information
https://www.swipe.to/tour/

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Bambu (by Sprout Social)
August 27, 2015 New Products , , ,

Product
Bambu (by Sprout Social)

Category
Social media marketing

Function
Customer acquisition

Great For
Amplifying your brand’s reach by helping employees share curated brand content across their social networks

Suitable For
B2C, B2B

Overview
Designated contributors add content from around the web, and Bambu delivers that content to brand employees who become ambassadors via their social media accounts.

Three things to know:
  • Bambu integrates with Facebook, Twitter and LinkedIn so employees can seamlessly share curated content
  • Intuitive sign up, profile connection and sharing experience aid onboarding experience, and helps employees network with specific suggested messaging for each piece of content
  • Lets marketers provide employees with access to relevant content and permissions by organizing them into roles and teams

Pricing Structure
Subscription

Installation
SAAS

Press Release
https://getbambu.com/about

More information
https://getbambu.com/resources

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Advanced Content Creation (by MobileBridge)
August 27, 2015 New Features , ,

Product
Advanced Content Creation (by MobileBridge)

Category
Mobile advert, Other

Function
Customer engagement

Great For
Getting customers to engage regularly with branded apps.

Suitable For
B2C

Overview
MobileBridge helps brands make their customers’ in-app engagements more fun and engaging with new functionality and graphical responsiveness.

Three things to know:
  • 360⁰ imaging to enable marketers to integrate rotating product images into their in-app content – games, polls, coupons, etc.
  • Provides the ability to assign mobile loyalty points and other rewards based on in-app actions OR locations (based on beacon technology), and tie engagement with in-app usage patterns
  • Helps retailers and other consumer brands boost engagement and conversion with personalized content which was timely, fun and relevant to the user’s preferences, profile and location

More information
http://www.mobilebridge.com/news.html

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Maxymiser (acquired by Oracle)
August 27, 2015 Acquisitions , ,

Product
Maxymiser (acquired by Oracle)

Category
A/B and multivariate testing

Function
Customer insights

Great For
Testing, targeting & personalizing what a customer sees on a Web page or mobile app.

Suitable For
B2C

Overview
Brings new content testing and personalization to the Oracle Marketing Cloud, a rapidly growing software platform.

Three things to know:
  • Lets brands test, target and personalize what a customer sees on a Web page or app to help substantially increase engagement and revenue
  • Supports optimization of customer experiences with best-in-class data science technologies covering multivariate testing, audience-segment discovery, and predictive personalization
  • Currently optimizes over 20 billion customer experiences per month for more than 250 prominent brands

Pricing Structure
Platform license

Installation
SAAS

Press Release
https://www.oracle.com/corporate/pressrelease/oracle-buys-maxymiser-082015.html

More information
https://www.oracle.com/corporate/acquisitions/maxymiser/resources.html

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Logi 12 (by Logi Analytics)
August 20, 2015 New Products , , ,

Product
Logi 12 (by Logi Analytics)

Category
Analytics

Function
Customer insights

Great For
Simplifying data-driven decisions with easy-to-use BI tools and encouraging broad-based user adoption of analytics.

Suitable For
B2C, B2B, other

Overview
Logi 12 is the newest addition to Logi’s Continuum of Self-Service Analytics, a framework that accommodates the various roles and skills of business professionals and addresses their evolving analytical needs.

Three things to know:
  • Logi DataHub simplifies data preparation and ensures high performance for self-service analytics, allowing users to rapidly connect, acquire, and blend data from files, applications or a variety of popular databases
  • The Discovery Module (add-on for Logi Info) offers exploratory visual analysis that can be embedded in existing applications, and features an intuitive end user interface and convenient features such as chart recommendations
  • Logi Info is enhanced to include new interactive visualizations, self-service dashboard authoring, and real-time charts, with updates such as faster application development, integration with GIT and TFS, and 2x – 10x faster performance

Pricing Structure
Platform licensing

Press Release
http://www.logianalytics.com/company/news/introducing-logi-12/

More information
http://www.logianalytics.com/

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Automated Twitter & Facebook Ads (by Bigcommerce)
August 20, 2015 New Products , , ,

Product
Automated Twitter & Facebook Ads (by Bigcommerce)

Category
Paid advert

Function
Customer acquisition

Great For
Helping retailers and other brands increase sales, awareness and brand loyalty through major social networks

Suitable For
B2C, Agency

Overview
The platform lets brands easily create, launch and automatically optimize product ads on Facebook and Twitter within minutes.

Three things to know:
  • Targeting techniques help find new customers as well as those who have previously visited brand sites and stores
  • Automatically optimized campaigns help drive revenue to maximize marketing investments and increase revenues through automated audience targeting, bidding and optimization, with cost savings through dynamic ad creation and integrated management
  • Automatically imports product images and details, configures tailored ad units for Facebook and Twitter and manages multiple marketing campaigns from a single, unified dashboard

Press Release
https://www.bigcommerce.com/press/releases/bigcommerce-launches-automated-product-ads-facebook-and-twitter/

More information
https://www.bigcommerce.com/

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Enhanced Ad Mediation (by Fyber)
August 20, 2015 New Features , ,

Product
Enhanced Ad Mediation (by Fyber)

Category
Paid advert

Function
Customer acquisition

Great For
Giving developers an open, easily integrated ad monetization solution that scales with demand

Suitable For
Agency (developers)

Overview
The mobile advertising monetization platform’s advanced video pre-caching controls offer developers improved control over their users’ experience

Three things to know:
  • Developers to choose when pre-caching occurs within the application, following the download of other application assets
  • The advanced controls can improve app performance and the user’s experience and reduce data/memory usage and loading times
  • Developers benefit from direct access to leading ad networks such as AdColony, Chartboost, Facebook Audience Network, etc. and the improved mediation, working with the Fyber Exchange, helps increase publisher’s fill-rates and eCPMs – making it exceptionally developer-friendly

Pricing Structure
License

Press Release
http://www.businesswire.com/news/home/20150810005876/en/Fyber-Announces-Significant-Platform-Updates-Give-Developers#.VdTgHLJVhBe

More information
http://www.fyber.com/

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AdtoApp Real Time Mediation (by AdtoAp)
August 13, 2015 New Products , ,

Product
AdtoApp Real Time Mediation (by AdtoAp)

Category
Paid advertising

Function
Customer acquisition

Great For
Reaching global consumers via mobile apps across multiple ad networks

Suitable For
Agency

Overview
The programmatic mediation platform and SDK for in-app advertising allows users to serve ads to their mobile apps via multiple networks.

Three things to know:
  • The platform’s auto-adjustable algorithm provides on-going filtering of demand-side buyers and adjusts placements every three hours, enabling it to pick the right filter for each app depending on the country and audience targets
  • AdtoApp is aligned with 20+ networks including Admob, MoPub and Amazon, and reaches consumers on iOS and Android in 184 countries
  • One beta user saw its daily eCPM more than double from under $1 to $2.40, and the fill rate increase from 80% to 100%

Pricing Structure
Subscription

More information
http://www.martechadvisor.com/ads/adtoapp-emerges-from-stealth-new-adjustable-programmatic-mediation-platform-for-mobile-apps-that-double-ecpm/
and
https://adtoapp.com/

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Sitecore Translation Connector (by Smartling)
August 13, 2015 New Products , , , ,

Product
Sitecore Translation Connector (by Smartling)

Category
CRM

Function
Communications, Customer acquisition

Great For
Lets Sitecore-based brands to cost-effectively create and manage multilingual content and localize customer experiences

Suitable For
B2C, B2B, other

Overview
An advanced and open cloud platform for translation management, further expanding Smartling’s broad Connector ecosystem.

Three things to know:
  • Automatically translates and localizes content, and returns updated content to Sitecore when complete – brands can focus on creating new content, and the platform will keep multilingual versions in sync
  • Translation Memory integration efficiently leverages previous translations to boost quality, maintain consistency and cut translation costs
  • Consistency of content quality is assured with Smartling’s unique “in-context” translation interface, which provides translation resources with full visibility into site design and layout during the entire translation process. Translations are accurate for meaning and format

Press Release
http://www.prnewswire.com/news-releases/smartling-launches-sitecore-translation-connector-for-customer-experience-management-across-the-globe-300123762.html

More information
https://www.smartling.com/translation-software/sitecore-translation/

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Sense (by Unmetric)
August 13, 2015 New Products , , , ,

Product
Sense (by Unmetric)

Category
Competitive analysis, Social listening, Other

Function
Market research

Great For
Monitoring competitors in real time

Suitable For
B2C, B2B, other

Overview
Gives brands a single live stream of campaign images, videos and hashtags from competitive brands.

Three things to know:
  • Sense is an independent mobile app, separate from Unmetric’s social media intelligence platform now used by 200+ global brands such as Coca-Cola to benchmark their social efforts
  • Users can select the competitors they’ll monitor from among Unmetric’s database of more than 35,000 brands across 25 industry sectors
  • Sense now pulls images and video content from Facebook, Twitter and Instagram (YouTube coming soon) and presents an image-based content stream that’s auto-captioned for easy perusal, with full text and engagement metrics available by ‘tap’

Pricing Structure
Subscription

Installation
Download

More information
http://www.martechadvisor.com/social-media/unmetric-puts-competitive-intelligence-into-the-pocket-of-every-marketer-with-mobile-app-sense/ and https://unmetric.com/sense/

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ContactWorld QuickStart (by NewVoiceMedia)
August 13, 2015 New Products , , ,

Product
ContactWorld QuickStart (by NewVoiceMedia)

Category
CRM

Function
Communications, Customer retention

Great For
Helping SMBs using Salesforce or Desk.com voice-connect with customers worldwide, and deliver a personalized customer service experience.

Suitable For
B2C

Overview
Removes the separation between voice and CRM to improve marketing insights and sales productivity.

Three things to know:
  • The click-to-dial screen pops and single user interface remove the separation between voice and CRM to improve insights and incremental sales and marketing
  • Inbound routing supports campaigns and ROI tracking, and enables queues and customers to talk to specialist teams
  • Provides the global call features brands need for effective ongoing global voice outreach to customers

Press Release
http://www.newvoicemedia.com/en-us/news/product/newvoicemedia-launches-contactworld-quickstart/

More information
http://www.newvoicemedia.com/en-us/products/smb/quickstart/

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Transactional Email Service (by Campaign Monitor)
August 13, 2015 New Features , , , , ,

Product
Transactional Email Service (by Campaign Monitor)

Category
Email marketing

Function
Customer acquisition, Communications

Great For
Self-service design, personalization and optimization of customer-facing ‘transactional’ emails for multi-device consumers

Suitable For
Agency, B2C, B2B, other

Overview
The new transactional email service designed and built for marketers is integrated into Campaign Monitor’s existing platform.

Three things to know:
  • The drag-and-drop email builder lets marketers choose from a variety of professionally-designed templates and create fully branded, unique emails that present ideally on any device
  • The new Transactional Email Service manages the array of administration emails that brands must process such as registrations, order confirmations, cart abandonment emails, password resets, etc
  • The new feature lets brands unify the branding and customer-friendly appearance of transactional emails, using the same tools they use for marketing campaigns

Press Release
http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Campaign-Monitor-Launches-Transactional-Email-Service-for-Marketers-105624.aspx

More information
https://www.campaignmonitor.com/blog/post/4579/transactional-email-for-marketers

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Creative Studio (by Kinetic Social)
August 6, 2015 New Products , , , ,

Product
Creative Studio (by Kinetic Social)

Category
Social media management and marketing, Mobile advertising

Function
Customer engagement

Great For
Creating authentic moments on social that initiate customer conversations beyond product-centric ad messaging.

Suitable For
B2C

Overview
Service for client teams who want help developing creative for social advertising, or who need to keep their social creative content fresh and engaging.

Three things to know:
  • Kinetic Social is a leading social marketing platform used by major entertainment brands
  • Brands using Creative Studio services gain a team of creative directors, designers, copywriters and technologists who understand the subtleties of successful social marketing for products, events, etc.
  • The teams can assist with a brand’s complete creative needs from copywriting and graphic design to interactive digital experiences to ‘humanize’ content and impact the customer

Press Release
http://www.marketwired.com/press-release/kinetic-social-launches-creative-studio-guide-advertisers-developing-unique-content-2042434.htm

More information
http://www.kineticsocial.com/creativestudio/

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Launchpad (by Amazon)
August 6, 2015 New Products , ,

Product
Launchpad (by Amazon)

Category
E-commerce platform

Function
Customer acquisition

Great For
Launching, marketing and distributing products to Amazon customers worldwide

Suitable For
B2C

Overview
The new e-commerce service platform helps participating start-ups launch new products with streamlined onboarding, comprehensive marketing and access to Amazon’s global fulfillment.

Three things to know:
  • Custom product pages drive brand development and include visually-compelling imagery and videos to help showcase products and connect with customers
  • Customer Reach is supported with merchandised placements, personalized recommendations, and participation in the Amazon Vine customer reviews program
  • Expansion is supported through Amazon supply chain and marketing solutions in 10+ Amazon marketplaces globally

Press Release
http://www.amazon.com/b?ie=UTF8&node=12034488011
http://www.businesswire.com/news/home/20150728005455/en/Amazon-Rolls-Red-Carpet-Startups-Amazon-Launchpad#.VcJYZvlVhBc

More information
http://www.amazon.com/b?ie=UTF8&node=12034488011

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Advanced Analytics, Anonymized FB Topic Data (by Synthesio and DataSift)
August 6, 2015 New Features , , , ,

Product
Advanced Analytics, Anonymized FB Topic Data (by Synthesio and DataSift)

Category
Analytics, Social media management

Function
Customer insights

Great For
Aggregating and understanding perceptions and trending topics among Facebook’s 1.44 billion users

Suitable For
B2C, Agency, other

Overview
The partnership lets brands analyze audiences on Facebook through anonymized and aggregated Facebook topic data, and gain new access to deep, rich social analytics.

Three things to know:
  • Brands can assess their brand health across Facebook’s 1.44 billion users, including what aspects of their products drive the most positive or negative intent
  • Campaign analysis data identifies which campaign messages are resonating with the overall population, and demographic breakdowns by audience
  • Content performance metrics allow content creators and publishers to understand where stories are trending throughout the Facebook ecosystem

Press Release
http://www.prnewswire.com/news-releases/synthesio-and-datasift-partner-to-launch-advanced-audience-analytics-with-anonymized-and-aggregated-facebook-topic-data-300119724.html

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Organic Attribution for Mobile (by Localytics and Branch Metrics)
August 6, 2015 New Features , , , ,

Product
Organic Attribution for Mobile (by Localytics and Branch Metrics)

Category
Analytics, Mobile advertising

Function
Customer acquisition

Great For
Tracking the origins of customers and maximizing customer acquisition investments.

Suitable For
B2C, Agency, other

Overview
Branch’s deep linking and organic attribution features, and Localytics’ insights on in-app user behavior, together unlock the data and tools companies need to understand and optimize their organic acquisition efforts.

Three things to know:
  • The combination of Branch’s contextual deep linking technology and Localytics’ integrated analytics and marketing platform yields new insight into organic acquisition efforts “beyond the download” to understand key metrics such as lifetime value or a user’s propensity to become an influencer
  • Marketers can understand which organic sources bring in valuable users, compare the results against their paid campaigns, and optimize their marketing spend accordingly
  • Marketers can leverage those insights to drive personalized engagement with their users through push notifications, in-app messaging and email marketing

Press Release
http://www.prnewswire.com/news-releases/localytics-and-branch-metrics-partner-to-offer-powerful-organic-attribution-for-mobile-300121408.html

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