Monthly Archives: September 2015

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September 28, 2015 Uncategorized

PRODUCT:                           Air.TV by Air Media

Category:                           Advertising, Social Media Management and Marketing

Function:                           Content Distribution, Customer Acquisition/Engagement

Great for:                           Syndication network for video content

Suitable for use by:         B2C, Agency, B2B

Overview:

Air Media is a premium video syndication platform that attracts viewers across the web, enables syndicated Internet distribution of high end content such as sports and lets content owners derive promotional and ad revenues.

Three things to know:

  • Air Media promotes content from premium publishers to attract viewers from all over the web, without the down-market feel and content mix of 3rd party links and “You might like/From Around The Web” footer tags.
  • Allows content owners to promote and derive ad revenues.
  • Signing premium sports-oriented publishers such as NBC Universal Sports and Cinesport. Its partner portal affords them a monetize-able alternative to YouTube.

More information:           http://airmedia.com/

PRODUCT:                           CardBlanc

Category:                           e-Commerce application

Function:                           Customer Acquisition, Engagement, Loyalty

Great for:                           Effortless, secure mobile reach, shopping, transactions

Suitable for use by:         B2C, Agency

 

Overview:

CardBlanc combines easy, secure shopping and fraud-averse mobile transactions for consumers, and gives brands news reach, content promotion and engagement.  CardBlanc combines an iOS app and virtual mobile payment card with Paypal secure transaction payments.

Three things to know:

  • Users can securely load funds, browse, spot trends and shop many of their favorite sites, retail outlets and brands.  Brands can promote content, products, trends, etc.
  • Offers a mobile shopping experience that expands with usage through loyalty points, programs, etc., and easy social sharing of trends, social content and purchases with the user’s social community.
  • Major retailers are signing on, including Steve Madden, Target, Neiman Marcus, J. Crew, Tory Burch, Lucky Brand, Chinese Laundry, and Victoria’s Secret.

More information:           http://www.mycardblanc.com/

 

PRODUCT:                           Indicative

Category:                           Analytics

Function:                           Customer Insight

Great for:                           Decision support and insight

Suitable for use by:         B2C, B2B, Agency and other marketers

Overview:

Intelligent analytics for mobile and web, in an easy to use platform, Indicative is also an economical way to store and use data.

 

Three things to know:

  • Easy query and data interpretation with its custom visualization tools built for ease of use.  Indicative claims “zero learning curve – no SQL or training courses.”
  • Free and economical plans – Indicative credits its proprietary data store for its attractive economics.
  • The platform also provides extreme flexibility on data analysis, without drill down limits.

More information:                  Indicative.com

Press Release:                   http://www.indicative.com/press/

 

PRODUCT:                           LOOPD Proximity Platform (Wearable, App)

Category:                           Location-Based Marketing, Analytics, Events

Function:                           Customer Insights, Acquisition

Great for:                           Lead capture, identifying interactions at busy events

Suitable for use by:         B2B, B2C, other

Overview:

LOOPD’s location-based marketing platform (app, wearables, metrics) let marketers gather real-time analytics on every prospect and customer encounter at busy events.

Three things to know:

  • Wearable badge, chips, sensors track attendee and marketer flows.
  • Analytics generate interactive heat maps to track event attendee flows, capture customer and prospect encounters, etc.
  • Can help marketers gain insights into both the venues they invest in and the ‘grab quotient’ of their content vs. competitor displays.

More information:         http://loopd.com

 

INDUSTRY NEWS:         Product Psychology

Category:                           Marketing

Function:                           Market Research

Great for:                           New insight into human purchasing behavior

Suitable for use by:         B2C, B2B, Agency, other

Overview:

Product Pyschology helps marketers understand what makes customers tick, or not.  A weekly series of brief, blog-delivered courses on the psychology of user behavior by psychologists, successful entrepreneurs and designers.

Three things to know:

  • Each weekly lesson is authored by a product-focused psychologist, VC, entrepreneur and expert like “Hooked” author Nir Eyal and Ryan Hoover of Product Hunt.
  • Each brief lesson focuses on a single topic such as How Scarcity and Impatience Drive Human Behavior and Three Things Everyone Should Know About Product Psychology (one is that great products are based on behavioral secrets).
  • Each lesson includes 3-5 articles, videos, graphics, etc. and lessons are designed to be a quick read.

More information:           http://www.productpsychology.com/

 

PRODUCT:                           Vusay

Category:                           Social Media Marketing

Function:                           Customer/Audience Engagement

Great for:                           Bringing engagement and social sharing to video

Suitable for use by:         B2C, Agency, B2B, NPO marketers

Overview:

Vusay integrates content marketing with social engagement by enabling audiences to insert comments to video, interact with other viewers and connect with directly with the brand and marketers.

Three things to know:

  • It supports key social media management features in video such as keyword search, moderation, links to relevant sites, community activity, embedded easy sharing across popular platforms.
  • “Vusayers” can respond to one another and directly to the brand within the video
  • Esp. useful for content marketers is Vusay’s analytics on engagement, content consumption, active viewers and communities, etc.

More information:  vusaymedia.com

 

NEW FEATURE:               CANVA for iPad

Category:                           Social Media Management and Marketing

Function:                           Content Creation

Great for:                           Design and graphics for the non-design professional

Suitable for use by:         B2C, B2B, other marketers

Overview:

CANVA, the easy-to-use, popular graphic design tool for non-designers, introduces CANVA for iPad.   It lets even the least technically-proficient marketer turn ideas into stunning designs.

Three things to know:

  • Fun, easy to use for non-design professionals. Canva’s an on-the-spot solution with very little learning curve.
  • Preexisting assets, logos, etc. can be uploaded to quickly create visuals for FaceBook covers, presentations, business cards, invitations, meme images, posters, ad-hoc content initiatives, etc.
  • Thousands of free graphic elements, backgrounds and images, as well as fee-per-use stock images.

More information:  Canva.com

Press Release:          http://about.canva.com/media-releases/

 

NEW FEATURE:                  Content Cloud by ThisMoment

Category:                           Social Media Management and Marketing

Function:                           Branding, Content Management, Engagement

Suitable for use by:         B2C, Agency, other

Overview:

Content Cloud, the social media management platform that allows to brands find, source, curate and leverage UGC from any owned or earned source, is extending its platform.

Three things to know:

  • Enables brands to pull in the universe of UGC as a ‘core layer in the enterprise marketing technology’ stack.
  • New funding is further enriching the Content Cloud UGC content management platform.
  • Used by 150+ of the Fortune 500.

 

NEW FEATURE:                ROKU Video Ads

Category:                           Paid Advertising

Function:                           Customer Acquisition

Great For:                           Premium Advertising

For use by:                           B2C, Agency

Overview:

Streaming platform ROKU delivers content via set-top boxes, and will offer video ads alongside content for the first time.

Three things to know:

  • Roku has allowed its distribution partners to stream and sell ads; it will now also sell them directly, not dissimilar to the cable business model,
  • Goal is giving brands and agencies broad-based buys via Roku, which streams content from Fox, CBS, A&E and History Channel networks, as well as from ad-supported channels such as Hulu, Vevo, Crackle (Sony).
  • This “over the top” ad alternative, combined with this week’s Time Warner HBO announcement of OTT streaming subscriptions, broadens the media buy landscape.

More information:                  https://www.roku.com/

Press Release:                  https://www.roku.com/about/pressroom

 

NEW FEATURE:                  HBO Streaming Subscription Service (Time Warner)

Category:                           Paid Advertising

Function:                           Customer Acquisition

Great For:                           Premium Advertising

For use by:                           B2C, Agency

Overview:

HBO Time Warner will offer a streaming subscription service in 2015, giving advertisers new opportunities to reach 10 Mil+ broadband-only viewers, a substantial portion of whom are millennials.

Three things to know:

  • This “over the top” subscription opens HBO content and advertisers to 10Ml+ (a rapidly growing number) who do not subscribe to Cable, Dish, etc.
  • This emerging, under-tapped market will most likely be reached by advertisers in non-traditional formats, so while creativity is highly valued, ad buys are a risk.
  • Presents B2Cs and agencies with new opportunities to reach a millennials without the big media buys that often bypass them.

More information:

http://hbob2b.vo.llnwd.net/u/mr_twitter/October2014/HBOStreamingAnnct.pdf

 

 

 

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Livefyre Studio (by Livefyre)
September 28, 2015 Uncategorized

Product
Livefyre Studio (by Livefyre)

Category
Social Media Management & Marketing

Function
Content Creation and Distribution

Great For
Real-time, marketing-centric automated content curation

Suitable For
B2C, Agency, other

Overview
Studio is automated curation on a large scale, and lets brands identify, curate and publish content into their digital marketing assets, websites, and mobile apps instantly.

Three things to know:
  • Rules based search and aggregation of content across social networks and content created by users via Livefyre apps on their owned properties, including comments, reviews, live blog and chat,
  • Supports custom applications and visualizations, enabling brands to create and populate real-time experiences without tapping organizational developer resources,
  • The audience experience can be displayed real time in ads and digital-out-of-home formats and applications, as well as a brand’s web and mobile channels.

Press Release
http://www.businesswire.com/news/home/20141121005065/en/Livefyre-Launches-Studio-Real-Time-Content-Marketing-Engagement#.VHIN-4vF-Hs

More information
http://web.livefyre.com/

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Integrated Personalization Engine (by Swrve)
September 24, 2015 New Products , , , , ,

Product
Integrated Personalization Engine (by Swrve)

Category
Mobile advertising

Function
Customer acquisition, engagement and retention

Great For
Engaging individual users with rich, contextually relevant messaging.

Suitable For
B2C, Agency, Other

Overview
Helps marketers build individual and lasting relationships on mobile, delivering campaigns and content to consumers based on their unique behavior and attributes.

Three things to know:
  • Marketers can customize contextual messages targeted to individual users across six custom fields – audience, timing, message, lifecycle, location and language – to create the most effective, personal and engaging mobile messaging campaigns possible
  • Empowers digital marketers to create ideal mobile customer experiences to guide customers through the funnel, for ex., brick & mortar brands can send a push campaign to users entering a store, global brands can reach customers across languages with native language push notifications, etc.
  • Swrve is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking – clients have delivered more than one billion mobile messages, and every single day the Swrve platform processes over seven billion events

Press Release
http://www.businesswire.com/news/home/20150915007015/en/Swrve-Debuts-Sophisticated-Personalization-Platform-Mobile-Marketers#.VgG2ZflVhBc

More information
https://www.swrve.com/

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TapFusion (by TapInfluence)
September 24, 2015 New Products , ,

Product
TapFusion (by TapInfluence)

Category
Social Media Marketing

Function
Customer Acquisition

Great For
Brands looking to utilize the power of social media influencers

Suitable For
B2C

Overview
The influencer marketing automation platform lets brands post new campaigns and link with the most appropriate social media influencers, and automate the process of identifying, distributing content to, and measuring high-value social media influencers.

Three things to know:
  • Enables brands and agencies to reach billions of consumers with scalable, influencer-driven content
  • The platform sifts through registered social media influencers to find a list that can meet the requirements of the brand’s campaign
  • TapInfluence notes that the average social media influencer has roughly 50,000 followers

Pricing Structure
Monthly subscription

Press Release
http://www.tapinfluence.com/category/tapinfluence-announcement/

More information
http://www.tapinfluence.com/

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Buyers Insights (by Lattice Engines)
September 24, 2015 New Products , , , ,

Product
Buyers Insights (by Lattice Engines)

Category
Predictive analytics

Function
Metrics & Insight

Great For
Sales organizations looking to grow sales productivity and increase sales overall.

Suitable For
B2C, B2B

Overview
Buyers Insights, a new CRM plug-in, embeds predictive recommendations and insights directly into a sales rep’s workflow to impact the sales cycle.

Three things to know:
  • Embeds predictive insights about buyers within a customer’s lead, account and opportunity workflows
  • Provides a single place with insights that reps can go to prepare for sales calls
  • Creates a feedback loop highlighting the performance of, recommendations and factors leading to close

Pricing Structure
Subscription

Press Release
http://lattice-engines.com/about/news/lattice-engines-launches-new-predictive-capabilities-for-boosting-sales-productivity-4

More information
http://lattice-engines.com/blog/sales-enablement-paving-the-last-predictive-mile-with-insights-and-execution

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B2C Marketing Cloud (by Emarsys)
September 24, 2015 New Products , , , ,

Product
B2C Marketing Cloud (by Emarsys)

Category
Marketing automation, Analytics

Function
Customer acquisition, engagement, retention

Great For
Creating personalized customer engagement at any scale–without the need for big marketing teams or IT

Overview
Helps retail and e-commerce companies build personalized, long-lasting, cross-channel relationships with customers and transform initial engagements into repeat purchases

Three things to know:
  • Helps brands turn big data into relationships, capturing real-time data from customers’ interactions across devices and channels
  • Creates a unified profile of each customer based on their behavior patterns using big data, machine learning, scoring and statistical modelling to help drive long-term revenue
  • Lets marketers automate and orchestrate multi-step, multi channel campaigns with relevant product recommendations triggered by specific customer interactions

Pricing Structure
Subscription

Installation
SAAS

Press Release
http://www.businesswire.com/news/home/20150915005681/en/Emarsys-Unveils-B2C-Marketing-Cloud-Personalized-Customer#.VgG2nvlVhBe

More information
http://emarsys.com/en/

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Share-by (by Storycloud)
September 24, 2015 New Products , , , , , ,

Product
Share-by (by Storycloud)

Category
Analytics, Content publishing, Social media management

Function
Customer engagement, Communications

Great For
Giving content publishers new control over how their content is consumed, monetized and shared.

Suitable For
B2C, Agency, Other

Overview
The permission-based content publishing platform aligns social networks with content publishing to share documents, music, pictures and videos, and immediately derive audience analytics.

Three things to know:
  • Share-by lets content providers determine who sees their content and determine an array of permissions such as, when, from what location, time of day, duration, numbers of views, downloads or shares, etc.
  • Publishers can iteratively build audiences, engage users and better monetize targeted audiences
  • Provides user-controlled file transferring for media, videos, music and various file formats with easy to interpret analytics, integrated social networking and ecommerce capabilities

Press Release
http://www.marketwired.com/press-release/storycloud-platform-launches-with-beta-release-first-permissions-based-publishing-solution-2055809.htm

More information
https://share.storycloud.com/#/

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Vungle Premium (by Vungle)
September 24, 2015 New Products , , , ,

Product
Vungle Premium (by Vungle)

Category
Video Advertising

Function
Branding/Creative

Great For
Video advertisers looking for advertising opportunities in top mobile apps.

Suitable For
B2C, Agency

Overview
Vungle launches Vungle Premium, a new programmatic private marketplace where brands and other video advertisers can find top mobile apps.

Three things to know:
  • Vungle Score is calculated using a proprietary algorithm to determine the quality of advertising opportunities in popular apps. For example, when apps peak in popularity, they receive a higher “score” that alerts advertisers to valuable inventory opportunities.
  • The Vungle Billboard taps a partnership with Nielsen DAR to provide demographic usage data for each app.
  • Premium will be an important tool to help brands seeking to shift their budgets from traditional advertising to a mobile environment.

Press Release
http://vungle.com/blog/2015/09/16/now-introducing-vungle-premium/

More information
http://vungle.com/premium/

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EventbriteSync (by Eventbrite)
September 24, 2015 New Products , , , ,

Product
EventbriteSync (by Eventbrite)

Category
Event Management, CRM

Function
Customer Acquisition

Great For
Sales and marketing professionals who need to integrate contacts made an industry events with their Salesforce CRM platform.

Suitable For
B2B, B2C

Overview
Combines the contacts gained from Eventbrite’s event ticketing platform into Salesforce’s CRM platform to help sales and marketers leverage relationships made at industry events.

Three things to know:
  • By setting up a sync between Eventbrite and Salesforce, marketers can control how and when to sync data: immediately, on a schedule, or on an ongoing basis
  • EventbriteSync creates a new contact record in Salesforce whenever someone new signs up for the event
  • The app also updates existing Salesforce records with any new information from the registration process

Pricing Structure
Free

Press Release
http://blog.eventbrite.com/introducing-eventbritesync/

More information
https://appexchange.salesforce.com/listingDetail?listingId=a0N30000000puK6EAI

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Updated Predictive Behavioral Analytics (by SYNTASA)
September 24, 2015 New Products ,

Product
Updated Predictive Behavioral Analytics (by SYNTASA)

Category
Predictive Analytics

Function
Metrics and Insights

Great For
Enterprises looking to overcome challenges with ingesting customer and marketing data into open source platform so they can successfully perform advanced analytics

Suitable For
B2B, B2C

Overview
SYNTASA’s newest version of its predictive behavioral analytics software offers accelerated ingestion and enrichment of web and mobile clickstream data, enhanced real-time analysis of customers’ first party data.

Three things to know:
  • Uncover predict behavioral patterns leading to specific outcomes
  • Organize data in a manner appropriate for performing advanced analytics
  • Combine other enterprise data sources from CRM and Call Centers

Pricing Structure
Subscription

Press Release
http://www.businesswire.com/news/home/20150915005151/en/CORRECTING-REPLACING-SYNTASA-Releases-Version-Predictive-Behavioral#.VgGxU99Viko

More information
http://syntasa.com/technology/

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CampaignDrive (by Pica9)
September 24, 2015 New Products , , , ,

Product
CampaignDrive (by Pica9)

Category
Location-based Marketing

Function
Content Creation & Distribution

Great For
Designers and brand managers

Suitable For
B2B, B2C

Overview
Pica9 adds content management capabilities to CampaignDrive, a marketing resource management (MRM) solution. Features enable designers and brand managers to fine-tune their templates for local marketing success

Three things to know:
  • New Add Tag Button inserts complex tags to automatically update documents with relevant information. This helps local marketers to understand their content options for documents and define what parts of templates are editable
  • Also two new content tags allow designers to mark certain fields as mandatory to alert users where to insert appropriate content before finalizing the documents
  • The Required Field and Required Change tags give designers the assurance that the branded local marketing templates stay within design boundaries

Pricing Structure
Monthly Subscription

Press Release
http://www.pica9blog.com/news/template-composition-gets-more-powerful

More information
http://www.pica9blog.com/features.html

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Mautic (by Allyde)
September 24, 2015 New Products , , , , , , ,

Product
Mautic (by Allyde)

Category
Marketing Automation

Function
Customer acquisition

Great For
Open source marketing solutions

Suitable For
B2B, B2C, Nonprofit, Government, Start-ups, Agencies

Overview
Mautic is the free and open source marketing automation system.

Three things to know:
  • Currently the sole marketing automation solution, now used by 21,000 businesses for social media marketing, lead management, e-mail, campaign tracking and reporting, etc.
  • Does not cap features and low number of contacts in a ‘fremium’ model – Allyde’s hosted version is capped at 2,500 contacts (a Pro plan is also available)
  • Customization and self-hosting: users can create modifications and customizations with the assistance of IT or developer resources

Pricing Structure
Monthly subscription, Annual subscription, Product is free

Prices start at
$12/month

Installation
No installation required

More information
http://mautic.org

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BigQuery (by Tapalytics)
September 24, 2015 New Products , ,

Product
BigQuery (by Tapalytics)

Category
Mobile App Analytics

Function
Metrics & Management

Great For
Service will enable B2Cs to see how consumers are using mobile apps

Suitable For
B2C

Overview
Taplytics’ new service leverages the data warehouse in the Google Cloud Platform for access to raw data to let marketers create custom dashboards or reports and run queries.

Three things to know:
  • BigQuery is part of Google’s Cloud Platform and is designed to analyze any amount of data extremely quickly
  • B2Cs can now query their mobile data so they can take a look at their mobile busines
  • The new service from Tapalytics is provided as an add-on

Pricing Structure
Monthly Subscription

Press Release
https://blog.taplytics.com/launch-taplytics-bigquery/

More information
https://taplytics.com/bigquery

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Customer Link (by LiveRamp)
September 24, 2015 New Products , , ,

Product
Customer Link (by LiveRamp)

Category
Customer Data Platform

Function
Customer Engagement

Great For
Marketers looking to gain greater insight across the tools they already use.

Suitable For
B2B, B2C

Overview
LiveRamp’s Customer Link connects campaign and sales data across channels and devices giving marketers a unified view of customer activity.

Three things to know:
  • Customer Link extends LiveRamp’s suite of open connectivity services to analyze cross-channel campaigns, perform closed-loop measurement, and refine audience models
  • Customer Link connects data across more than 200 integrated partners
  • Partnerships include Adobe, Analytic Partners, Beintoo, Compass, comScore, Datastream, Ensighten, Integral Ad Science, Kantar Shopcom, Krux, MarketShare, Marketing Evolution, MediaMath, Nielsen, Relevate, RUN, Stirista, TransUnion, V12, Vendigi, and Videology

Pricing Structure
Subscription

Press Release
http://www.acxiom.com/liveramp-announces-new-connectivity-service-enables-expansive-measurement-ecosystem/

More information
http://liveramp.com/

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CertainSource 3.0 (by CertainSource)
September 24, 2015 New Products , ,

Product
CertainSource 3.0 (by CertainSource)

Category
Email Marketing

Function
Customer Acquisition

Great For
Marketers looking to cost-effectively grow their email lists with quality customers and prospects

Suitable For
B2C

Overview
Email retargeting that helps marketers to grow their customer and prospect email lists without having to increase media spend. 3.0 measures the quality of lead sources, eliminating sources that perform poorly or generate risk to a brand’s online reputation.

Three things to know:
  • B2C email retargeting solution helps marketers re-engage prospects who have abandoned the sales funnel prior to converting and becoming customers
  • CertainSource’s live audience and send-time optimization capabilities trigger emails when prospects are online to increase engagement and conversions
  • CertainSource 3.0 also expands its funnel acquisition management functionalities, which help consumer brands manage and optimize omni-channel lead sources in real-time

Pricing Structure
Subscription

Press Release
http://www.businesswire.com/news/home/20150915005390/en/#.VgLSlvlVhBc

More information
http://www.certainsource.com/certainsource-acquire

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Pulse In-App Net Promoter Survey (NPS) Tool (by Bluenose)
September 24, 2015 New Products , , , ,

Product
Pulse In-App Net Promoter Survey (NPS) Tool (by Bluenose)

Category
Analytics, Marketing automation

Function
Customer insights, Other

Great For
Helping SaaS companies continuously monitor customer satisfaction, identify advocates

Suitable For
B2B, B2C, Other

Overview
Bluenose intros In-App Net Promoter Score (NPS) Survey to help SaaS companies identify customer advocates and collect valuable feedback from customers.

Three things to know:
  • Lets brands continuously monitor Net Promoter Scores and gain in-depth insight from customers on potential improvements to products or services
  • The simple javascript sets up easily and can be added in as little as 5 minutes
  • Efficient in-app surveys can help drive customer response rate increases of up to 50%

Press Release
http://www.marketwired.com/press-release/bluenose-launches-pulse-in-app-npsr-survey-tool-power-customer-success-adds-app-annie-2055581.htm

More information
http://pulse.bluenose.com/

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TerminalOne (by MediaMath)
September 24, 2015 New Products , , ,

Product
TerminalOne (by MediaMath)

Category
Email Marketing

Function
Customer Acquisition

Great For
Oracle-based marketers looking to target an audience throughout the lifecycle of the customer relationship

Suitable For
B2C, B2B

Overview
A new app for the Oracle Marketing Cloud designed for B2C and B2B marketers to encourage engagement by combining paid and owned media, allowing marketers to drive retargeting tactics across paid media channels.

Three things to know:
  • Gives marketers the resources to target customers throughout the relationship from initial awareness through to purchase and ownership
  • Marketers can build actionable customer profiles by activating email-based audiences across paid channels
  • The MediaMath App for Oracle Marketing Cloud is available on the Oracle Cloud Marketplace

Pricing Structure
Free

Press Release
http://www.mediamath.com/news/press-release-mediamath-helps-close-the-gap-between-marketing-technology-and-ad-technology/

More information
https://cloud.oracle.com/marketplace/listing/3271943?_afrLoop=295400062190158&_afrWindowMode=0&_afrWindowId=18coiwtx5i_1

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Relay (by Stripe)
September 24, 2015 New Products , ,

Product
Relay (by Stripe)

Category
Ecommerce

Function
Customer Acquisition

Great For
Retailers who are looking to build native buying experiences within apps such as Twitter.

Suitable For
HERE

Overview
An API that lets brands easily integrate their products and sell them across social platforms and other apps, building native buying experiences within social media apps.

Three things to know:
  • Merchants can integrate with multiple platforms and sell their products with simpler buying experiences
  • Relay is looking to address some of the issues with ecommerce on mobile devices. According to the Stripe blog, “despite mobile devices representing 60% of browsing traffic for shopping sites, they only make up 15% of purchases”
  • One of the first integrations is with Twitter but the company plans to add Inmobi, ShopStyle and Spring

Pricing Structure
Free

Press Release
https://stripe.com/blog/relay

More information
https://stripe.com/relay

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ONE by AOL: Creative expansions (by AOL)
September 24, 2015 New Products , , , , ,

Product
ONE by AOL: Creative expansions (by AOL)

Category
Digital advertising

Function
Customer acquisition, Creative

Great For
Creative and media agencies, advertisers and publishers who want to leverage data and technology in the creative process.

Suitable For
B2B, B2C, Agency

Overview
ONE by AOL: Creative includes new tools for creatives to create, optimize, execute and apply deep attribution to premium, targeted ad experiences across all media and devices.

Three things to know:
  • Simplifies the creation of multi-variate premium cross-screen formats
  • Personalize creative content utilizing integrated audience and custom data segments through ONE
  • Directly integrated with ONE’s buying and audience platforms

Pricing Structure
Subscription

Press Release
http://corp.aol.com/2015/09/15/aol-expands-one-by-aol-platform-to-drive-data-driven-personaliz/

More information
http://www.aolplatforms.com/onebyaol-advertisers

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Adobe Media Optimizer (by Adobe)
September 24, 2015 New Products , , , , ,

Product
Adobe Media Optimizer (by Adobe)

Category
Programmatic Buying

Function
Branding/Creative

Great For
Advertisers looking for full transparency into media costs, ad performance and revenue.

Suitable For
B2B, B2C, Agency

Overview
The Adobe Media Optimizer is a new programmatic advertising platform that lets advertisers and media publishers take control of automated ad buying for display, search and social media.

Three things to know:
  • Advertisers can now use Adobe Media Optimizer to reach audience segments with flexible ad creative that is personalized in real-time and based on a consumer’s past behavior
  • Provides transparency into media costs and ad performance at the domain level
  • Integration with ad exchanges and inventory sources, including Google AdX, Facebook Exchange, and Rubicon Project

Press Release
http://www.businesswire.com/news/home/20150916006656/en/#.VgG4jd9Viko

More information
http://www.adobe.com/marketing-cloud/online-advertising-management.html

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