Product
B2C Marketing Cloud (by Emarsys)

Category
Marketing automation, Analytics

Function
Customer acquisition, engagement, retention

Great For
Creating personalized customer engagement at any scale–without the need for big marketing teams or IT

Overview
Helps retail and e-commerce companies build personalized, long-lasting, cross-channel relationships with customers and transform initial engagements into repeat purchases

Three things to know:
  • Helps brands turn big data into relationships, capturing real-time data from customers’ interactions across devices and channels
  • Creates a unified profile of each customer based on their behavior patterns using big data, machine learning, scoring and statistical modelling to help drive long-term revenue
  • Lets marketers automate and orchestrate multi-step, multi channel campaigns with relevant product recommendations triggered by specific customer interactions

Pricing Structure
Subscription

Installation
SAAS

Press Release
http://www.businesswire.com/news/home/20150915005681/en/Emarsys-Unveils-B2C-Marketing-Cloud-Personalized-Customer#.VgG2nvlVhBe

More information
http://emarsys.com/en/

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