Product
Vungle Premium (by Vungle)

Category
Video Advertising

Function
Branding/Creative

Great For
Video advertisers looking for advertising opportunities in top mobile apps.

Suitable For
B2C, Agency

Overview
Vungle launches Vungle Premium, a new programmatic private marketplace where brands and other video advertisers can find top mobile apps.

Three things to know:
  • Vungle Score is calculated using a proprietary algorithm to determine the quality of advertising opportunities in popular apps. For example, when apps peak in popularity, they receive a higher “score” that alerts advertisers to valuable inventory opportunities.
  • The Vungle Billboard taps a partnership with Nielsen DAR to provide demographic usage data for each app.
  • Premium will be an important tool to help brands seeking to shift their budgets from traditional advertising to a mobile environment.

Press Release
http://vungle.com/blog/2015/09/16/now-introducing-vungle-premium/

More information
http://vungle.com/premium/

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