PRODUCT:                           Air.TV by Air Media

Category:                           Advertising, Social Media Management and Marketing

Function:                           Content Distribution, Customer Acquisition/Engagement

Great for:                           Syndication network for video content

Suitable for use by:         B2C, Agency, B2B

Overview:

Air Media is a premium video syndication platform that attracts viewers across the web, enables syndicated Internet distribution of high end content such as sports and lets content owners derive promotional and ad revenues.

Three things to know:

  • Air Media promotes content from premium publishers to attract viewers from all over the web, without the down-market feel and content mix of 3rd party links and “You might like/From Around The Web” footer tags.
  • Allows content owners to promote and derive ad revenues.
  • Signing premium sports-oriented publishers such as NBC Universal Sports and Cinesport. Its partner portal affords them a monetize-able alternative to YouTube.

More information:           http://airmedia.com/

PRODUCT:                           CardBlanc

Category:                           e-Commerce application

Function:                           Customer Acquisition, Engagement, Loyalty

Great for:                           Effortless, secure mobile reach, shopping, transactions

Suitable for use by:         B2C, Agency

 

Overview:

CardBlanc combines easy, secure shopping and fraud-averse mobile transactions for consumers, and gives brands news reach, content promotion and engagement.  CardBlanc combines an iOS app and virtual mobile payment card with Paypal secure transaction payments.

Three things to know:

  • Users can securely load funds, browse, spot trends and shop many of their favorite sites, retail outlets and brands.  Brands can promote content, products, trends, etc.
  • Offers a mobile shopping experience that expands with usage through loyalty points, programs, etc., and easy social sharing of trends, social content and purchases with the user’s social community.
  • Major retailers are signing on, including Steve Madden, Target, Neiman Marcus, J. Crew, Tory Burch, Lucky Brand, Chinese Laundry, and Victoria’s Secret.

More information:           http://www.mycardblanc.com/

 

PRODUCT:                           Indicative

Category:                           Analytics

Function:                           Customer Insight

Great for:                           Decision support and insight

Suitable for use by:         B2C, B2B, Agency and other marketers

Overview:

Intelligent analytics for mobile and web, in an easy to use platform, Indicative is also an economical way to store and use data.

 

Three things to know:

  • Easy query and data interpretation with its custom visualization tools built for ease of use.  Indicative claims “zero learning curve – no SQL or training courses.”
  • Free and economical plans – Indicative credits its proprietary data store for its attractive economics.
  • The platform also provides extreme flexibility on data analysis, without drill down limits.

More information:                  Indicative.com

Press Release:                   http://www.indicative.com/press/

 

PRODUCT:                           LOOPD Proximity Platform (Wearable, App)

Category:                           Location-Based Marketing, Analytics, Events

Function:                           Customer Insights, Acquisition

Great for:                           Lead capture, identifying interactions at busy events

Suitable for use by:         B2B, B2C, other

Overview:

LOOPD’s location-based marketing platform (app, wearables, metrics) let marketers gather real-time analytics on every prospect and customer encounter at busy events.

Three things to know:

  • Wearable badge, chips, sensors track attendee and marketer flows.
  • Analytics generate interactive heat maps to track event attendee flows, capture customer and prospect encounters, etc.
  • Can help marketers gain insights into both the venues they invest in and the ‘grab quotient’ of their content vs. competitor displays.

More information:         http://loopd.com

 

INDUSTRY NEWS:         Product Psychology

Category:                           Marketing

Function:                           Market Research

Great for:                           New insight into human purchasing behavior

Suitable for use by:         B2C, B2B, Agency, other

Overview:

Product Pyschology helps marketers understand what makes customers tick, or not.  A weekly series of brief, blog-delivered courses on the psychology of user behavior by psychologists, successful entrepreneurs and designers.

Three things to know:

  • Each weekly lesson is authored by a product-focused psychologist, VC, entrepreneur and expert like “Hooked” author Nir Eyal and Ryan Hoover of Product Hunt.
  • Each brief lesson focuses on a single topic such as How Scarcity and Impatience Drive Human Behavior and Three Things Everyone Should Know About Product Psychology (one is that great products are based on behavioral secrets).
  • Each lesson includes 3-5 articles, videos, graphics, etc. and lessons are designed to be a quick read.

More information:           http://www.productpsychology.com/

 

PRODUCT:                           Vusay

Category:                           Social Media Marketing

Function:                           Customer/Audience Engagement

Great for:                           Bringing engagement and social sharing to video

Suitable for use by:         B2C, Agency, B2B, NPO marketers

Overview:

Vusay integrates content marketing with social engagement by enabling audiences to insert comments to video, interact with other viewers and connect with directly with the brand and marketers.

Three things to know:

  • It supports key social media management features in video such as keyword search, moderation, links to relevant sites, community activity, embedded easy sharing across popular platforms.
  • “Vusayers” can respond to one another and directly to the brand within the video
  • Esp. useful for content marketers is Vusay’s analytics on engagement, content consumption, active viewers and communities, etc.

More information:  vusaymedia.com

 

NEW FEATURE:               CANVA for iPad

Category:                           Social Media Management and Marketing

Function:                           Content Creation

Great for:                           Design and graphics for the non-design professional

Suitable for use by:         B2C, B2B, other marketers

Overview:

CANVA, the easy-to-use, popular graphic design tool for non-designers, introduces CANVA for iPad.   It lets even the least technically-proficient marketer turn ideas into stunning designs.

Three things to know:

  • Fun, easy to use for non-design professionals. Canva’s an on-the-spot solution with very little learning curve.
  • Preexisting assets, logos, etc. can be uploaded to quickly create visuals for FaceBook covers, presentations, business cards, invitations, meme images, posters, ad-hoc content initiatives, etc.
  • Thousands of free graphic elements, backgrounds and images, as well as fee-per-use stock images.

More information:  Canva.com

Press Release:          http://about.canva.com/media-releases/

 

NEW FEATURE:                  Content Cloud by ThisMoment

Category:                           Social Media Management and Marketing

Function:                           Branding, Content Management, Engagement

Suitable for use by:         B2C, Agency, other

Overview:

Content Cloud, the social media management platform that allows to brands find, source, curate and leverage UGC from any owned or earned source, is extending its platform.

Three things to know:

  • Enables brands to pull in the universe of UGC as a ‘core layer in the enterprise marketing technology’ stack.
  • New funding is further enriching the Content Cloud UGC content management platform.
  • Used by 150+ of the Fortune 500.

 

NEW FEATURE:                ROKU Video Ads

Category:                           Paid Advertising

Function:                           Customer Acquisition

Great For:                           Premium Advertising

For use by:                           B2C, Agency

Overview:

Streaming platform ROKU delivers content via set-top boxes, and will offer video ads alongside content for the first time.

Three things to know:

  • Roku has allowed its distribution partners to stream and sell ads; it will now also sell them directly, not dissimilar to the cable business model,
  • Goal is giving brands and agencies broad-based buys via Roku, which streams content from Fox, CBS, A&E and History Channel networks, as well as from ad-supported channels such as Hulu, Vevo, Crackle (Sony).
  • This “over the top” ad alternative, combined with this week’s Time Warner HBO announcement of OTT streaming subscriptions, broadens the media buy landscape.

More information:                  https://www.roku.com/

Press Release:                  https://www.roku.com/about/pressroom

 

NEW FEATURE:                  HBO Streaming Subscription Service (Time Warner)

Category:                           Paid Advertising

Function:                           Customer Acquisition

Great For:                           Premium Advertising

For use by:                           B2C, Agency

Overview:

HBO Time Warner will offer a streaming subscription service in 2015, giving advertisers new opportunities to reach 10 Mil+ broadband-only viewers, a substantial portion of whom are millennials.

Three things to know:

  • This “over the top” subscription opens HBO content and advertisers to 10Ml+ (a rapidly growing number) who do not subscribe to Cable, Dish, etc.
  • This emerging, under-tapped market will most likely be reached by advertisers in non-traditional formats, so while creativity is highly valued, ad buys are a risk.
  • Presents B2Cs and agencies with new opportunities to reach a millennials without the big media buys that often bypass them.

More information:

http://hbob2b.vo.llnwd.net/u/mr_twitter/October2014/HBOStreamingAnnct.pdf

 

 

 

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