Monthly Archives: October 2015

Tools Help Publishers Add Interactive Content to Drive Page Views and Generate Leads (By Movement Ventures)
October 30, 2015 New Products , , , ,

Product
Tools Help Publishers Add Interactive Content to Drive Page Views and Generate Leads (By Movement Ventures)

Category
Customer Engagement

Function
Branding, Customer Acquisition, Customer Engagement

Great For
Publishers and brands looking to add interactive content to web pages

Suitable for use by
B2B, B2C

Overview
Boombox is a creative suite of tools that enables publishers to create and embed quizzes, polls, and interactive lists on websites.

Three things to know:
  • Offers dashboards for organizations to collaborate, edit, organize, analyze, and share content between teams
  • Ensures a native experience and can be customized to match existing look and feel of a website
  • Product is available now

More information
http://www.marketwired.com/press-release/everstring-extends-artificial-intelligence-powered-predictive-marketing-predictive-ad-2063164.htm

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Instant Articles and New Search Capabilities (By Facebook)
October 30, 2015 New Features

Product
Instant Articles and New Search Capabilities (By Facebook)

Category
Social Media

Function
Customer Engagement

Great For
Social media marketers

Suitable for use by
All

Overview
Facebook announces new features including Instant Articles for access to dynamic content as well as expanded search capabilities.

Three things to know:
  • Instant Articles connects readers to stories through the news feed, providing fast access as well as dynamic features for a more interactive experience
  • Instant Articles is available for iPhone users now with Android access available later this year
  • New features in Facebook Search expand the search beyond friends and family and will now include personalized search suggestions and results from public posts for increased access to content

More information
http://media.fb.com/2015/10/20/instant-articles-for-iphone/
http://newsroom.fb.com/news/2015/10/search-fyi-find-what-the-world-is-saying-with-facebook-search/

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Cloud-based Enterprise Productivity System Improves Operational Efficiency (By Works Application)
October 30, 2015 New Products , , ,

Product
Cloud-based Enterprise Productivity System Improves Operational Efficiency (By Works Application)

Category
ERP

Function
Automation

Great For
Enterprises seeking to maximize productivity

Suitable for use by
B2B, B2C

Overview
Latest cloud-based productivity system offers the ability to reduce manual input and support operational efficiency.

Three things to know:
  • Integrates spreadsheets, emails, online group chats, and analytic tools with cloud storage so users can collaborate on documents
  • Makes suggestions based on a user’s past actions by tapping artificial intelligence technology
  • Available in early 2016

More information
http://www.worksap.com/news-events/2015/1019/

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Ad Builder Allows Designers and Developers to Create HTML5 Ads (By Adcade)
October 30, 2015 New Features , , ,

Product
Ad Builder Allows Designers and Developers to Create HTML5 Ads (By Adcade)

Category
Advertising

Function
Branding

Great For
Designers and developers looking to use HTML5 to create ads

Suitable for use by
B2B, B2C, Agency

Overview
Adcade launches new version of Epoch Ad Builder, which enables designers and developers to create HTML5 ads using familiar tools.

Three things to know:
  • Combines a framework for developers, with an interface for designers, to build ads without any code required
  • Enables ads to run on any ad platform including DoubleClick, Sizmek and Atlas
  • Available for $99 per user per month

More information
http://techcrunch.com/2015/10/20/with-epoch-adcade-makes-it-easy-for-designers-and-developers-to-build-cross-platform-html5-ads/
https://twitter.com/adcade

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Website Messaging and Live Chat Platform Adds Interactive Element to Websites (By Intercom)
October 30, 2015 New Products , , ,

Product
Website Messaging and Live Chat Platform Adds Interactive Element to Websites (By Intercom)

Category
Web Content

Function
Customer Engagement

Great For
Marketers interested in engaging website visitors in virtual conversations

Suitable for use by
B2B, B2C

Overview
Acquire is a website messaging and live chat platform that enables marketers to communicate in an interactive way with visitors while capturing valuable email information.

Three things to know:
  • Solution show avatars of recent customer service agents to engage website visitors
  • Sends targeted messages automatically based on a visitor’s behavior on the website
  • Creates a live profile for every visitor that starts a conversation

More information
https://www.intercom.io/live-chat

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Personalization Engine Enhances Customer Experience (By Sailthru)
October 30, 2015 New Features , , , ,

Product
Personalization Engine Enhances Customer Experience (By Sailthru)

Category
Email Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Marketers adding personalized content to email marketing

Suitable for use by
B2B, B2C

Overview
Sailthru, a provider of email and personalization software, announces Personalization Engine, a new feature to coordinate customer experiences across email, web and mobile.

Three things to know:
  • Deliver one-to-one recommendations in any website or app structure across homepages, category landing pages, and product landing pages
  • Enable publishers to “individualize” calls-to-action for newsletter sign-ups and subscription management
  • Offer personalized discounts based on an individual customer’s predicted purchase behaviors

More information
http://www.businesswire.com/news/home/20151020006109/en/Sailthru-Launches-Personalization-Engine-True-Cross-Channel-Solution

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In-App Messaging Offers Personalized Interactions with Consumers (By Autopilot)
October 30, 2015 New Features , , , ,

Product
In-App Messaging Offers Personalized Interactions with Consumers (By Autopilot)

Category
Personalization

Function
Customer acquisition, customer engagement

Great For
Marketers looking to engage customers with personalized content

Suitable for use by
B2B, B2C

Overview
Headsup is a messaging solution that enables marketers to connect directly with customers using personalized messages whether in-app, on-site, or through mobile.

Three things to know:
  • Headsup taps messaging and live chat to create a customized experience for customers as they navigate through a website or app
  • Integrates with SaaS solutions, including Salesforce CRM, Slack, Salesforce, Twilio, Segment, and Zapier
  • Pricing starts at $4 per month for 500 contacts

More information
https://autopilothq.com/press/autopilot-announces-headsup-in-app-messaging-marketers.html

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Real-time Product and Service Related Information Aids Consumers (By SAP)
October 30, 2015 New Features , , ,

Product
Real-time Product and Service Related Information Aids Consumers (By SAP)

Category
Ecommerce

Function
Communication, Customer Engagement

Great For
Marketers looking to link product information to ecommerce sites

Suitable for use by
B2C

Overview
SAP announces the release of SAP Jam Communities, edition for SAP Hybris Commerce. The solution expands a brand’s reach by delivering real-time product- and service-related information directly into ecommerce stores.

Three things to know:
  • Links relevant recommendations, as well as reviews, to consumers actively shopping on ecommerce sites
  • Creates web sites that are optimized for search engines and leverages user-generated content
  • Enable companies to reach, listen to and engage customers including identifying and rewarding advocates that proactively contribute content

More information
https://www.hybris.com/en/news-events/press-releases/151020-sap-jam-communities

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Social Media App Captures 1-Second Video Loops (By Instagram)
October 30, 2015 New Products ,

Product
Social Media App Captures 1-Second Video Loops (By Instagram)

Category
Social Media

Function
Customer Engagement

Great For
Social media users looking to add video

Suitable for use by
All

Overview
Instagram announces Boomerang, a video app that enables Instagram users to link photos together into high quality mini videos.

Three things to know:
  • Automatically saved to a phone’s camera roll and can be directly uploaded from any device
  • Does not include audio
  • App is free and available for iPhone or Android

More information
http://blog.instagram.com/post/131684343987/boomerang-from-instagram

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Task Automation for PR Agencies (By PressFriendly)
October 30, 2015 New Features , ,

Product
Task Automation for PR Agencies (By PressFriendly)

Category
Public Relations

Function
Communications

Great For
PR Agencies looking to automate media outreach

Suitable for use by
Agency

Overview
PressFriendly adds new tools to its PR automation software targeting media outreach for PR agencies. The company’s initial solution focused on startups.

Three things to know:
  • Includes the ability to upload media contact lists and pitches and get recommendations from relevant reporters
  • Send and track pitches, take notes on reporters, and share results with team members
  • Currently in beta testing

More information
http://techcrunch.com/2015/10/21/pressfriendly-salesforce-for-pr/

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Shopping Insights (By Google)
October 30, 2015 New Features , , ,

Product
Shopping Insights (By Google)

Category
Ecommerce

Function
Customer Acquisition

Great For
Ecommerce and retail organizations seeking product search information

Suitable for use by
B2B, B2C

Overview
Google’s Shopping Insights is a tool to track consumer data on shopping habits and preferences.

Three things to know:
  • Estimates popularity and trends for a product by aggregating keyword data from consumer product searches
  • Highlights data for every city available for targeting in AdWords, also compares mobile to desktop patterns
  • Beta now available in the U.S., covering the 5,000+ most popular products on Google Shopping between April 01, 2014 to September 30, 2015

More information
http://adwords.blogspot.co.uk/2015/10/shopping-insights-what-are-people-shopping-for-near-your-stores.html

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Fabric Features and Updates (By Twitter)
October 30, 2015 New Features , ,

Product
Fabric Features and Updates (By Twitter)

Category
Social Media

Function
Customer Acquisition, Customer Engagement

Great For
Developers for social media apps

Suitable for use by
All

Overview
At annual developer’s conference, Twitter unveils a list of features and updates for Fabric, Twitter’s developer toolkit.

Things to know:
  • Integrations with Stripe, Amazon, Optimizely, Nuance, Appsee, GameAnalytics, Mapbox, and PubNub
  • Support for Unity, a popular game development engine
  • Crashltyics adds the ability to log errors on iOS
  • Audience Insights, resulting from an integration with Answers, offers demographics on app users
  • fastlane, a continuous deployment and integration tool, is now available to Fabric developers
  • New Tweet Composer enables users to share apps more easily and attach an install button as well

More information
https://blog.twitter.com/2015/welcome-to-flight-2015

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Secure Authentication for Protecting Customer Data over Social Media (By Sparkcentral)
October 23, 2015 New Features , , ,

Product
Secure Authentication for Protecting Customer Data over Social Media (By Sparkcentral)

Category
Social Media

Function
Security

Great For
Organizations doing business over social media networks who are looking to protect customer data

Suitable for use by
B2B, B2C

Overview
Sparkcentral adds Secure Authentication to its customer engagement platform to ensure that customer data remains secure over social media networks.

Three things to know:
  • Organizations can develop a branded authentication experience to protect information like account numbers, email addresses, and phone numbers
  • Profile authentication is automatically requested with Twitter, Facebook, or branded customer accounts
  • Immediate availability, and can be licensed as an extension to the Sparkcentral Customer Engagement Platform or as a stand-alone service

More information
http://www.marketwired.com/press-release/sparkcentral-announces-secure-authentication-protect-customer-data-over-social-media-2063253.htm

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Selligent and StrongView Merge
October 23, 2015 Acquisitions , , ,

Product
Selligent and StrongView Merge

Category
Marketing Automation

Function
Automation

Great For
Enterprises

Suitable for use by
B2B, B2C

Overview
The new company will combine Selligent’s omnichannel campaign management and targeting solutions with the enterprise email marketing capabilities of StrongView.

Three things to know:
  • The new company will carry the Selligent name
  • The combined solutions will provide brands with the ability to create rich experiences for customers across channels
  • Located in Belgium, Selligent currently has a strong customer base throughout Europe while StrongView targets U.S.-based enterprise and mid-market clients

More information
http://www.marketwired.com/press-release/selligent-strongview-join-forces-create-leading-global-marketing-technology-company-2064373.htm

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Location Details for Pins (By Pinterest)
October 23, 2015 New Features ,

Product
Location Details for Pins (By Pinterest)

Category
Social Media

Function
Communications

Great For
Marketers looking to add location information to social media

Suitable for use by
All

Overview
Pinterest is automatically linking location information to Pins so social media users can share travel and location details.

Three things to know:
  • Links helpful details about a Pin including phone numbers, addresses and store hours
  • Simply tap on the Pin to make a call or get directions using Google Maps or Apple Maps
  • Currently available for iPhone and iPad with Android to be added in the coming months

More information
https://blog.pinterest.com/en/7-billion-pins-places-and-counting

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Increased Collaboration with Links to Dropbox and Slack (By Hightail)
October 23, 2015 New Features , , , ,

Product
Increased Collaboration with Links to Dropbox and Slack (By Hightail)

Category
File Sharing

Function
Productivity

Great For
Collaboration tool for marketers

Suitable for use by
B2B, B2C, Non Profit

Overview
Spaces, a creative collaboration platform from Hightail, now features a number of performance enhancements including connections with Dropbox and Slack.

Three things to know:
  • Connect a Dropbox account to Space for easy file sharing
  • Increase collaboration by sharing a newly created Space with a team on Slack after linking with a Slack account
  • Untangle e-mail threads by forwarding to untangle @hightail.com and Hightail will create a Space with the sorted e-mails and attachments

More information
http://blog.hightail.com/creative-collaboration-going-spaces/

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E-Sign for Adobe’s Document Cloud (By Adobe)
October 23, 2015 New Features ,

Product
E-Sign for Adobe’s Document Cloud (By Adobe)

Category
Document Management

Function
Productivity

Great For
Organizations requiring greater security with eSignatures for documents and contracts

Suitable for use by
All

Overview
Adobe adds new features to the Adobe Document Cloud that enable businesses to take advantage of the higher security of digital signatures and track documents capabilities through the signature process.

Three things to know:
  • Adobe adds new features to the Adobe Document Cloud that enable businesses to take advantage of the higher security of digital signatures and track documents capabilities through the signature process
  • Digital Signature feature complies with the advanced signing requirements endorsed by the EU and will contribute to global business collaboration
  • Signature Capture lets users take a photo with their mobile device of their handwritten signature and use that signature to electronically sign documents

More information
http://www.adobe.com/news-room/pressreleases/201510/101315AdobeNewe-SignCapabilitiesinDocumentCloud.html

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Zendesk Acquires “We are Cloud SAS,” Provider of BIME Analytics
October 23, 2015 Acquisitions , , ,

Product
Zendesk Acquires “We are Cloud SAS,” Provider of BIME Analytics

Category
Analytics

Function
Metrics & Insights

Great For
Zendesk users looking for increased analytic capabilities

Suitable for use by
B2B, B2C

Overview
Zendesk expands its solutions in customer service and engagement with the acquisition of We are Cloud SAS.

Three things to know:
  • We are Cloud SAS’s solution, BIME Analytics, will become the core technology powering Zendesk’s customer data platform
  • BIME Analytics’ architecture enables organizations to build queries across multiple live data sources and then analyze the results
  • Along with the integration into Zendesk’s solution, BIME Analytics will continue to be available as a separate solution

More information
https://www.zendesk.com/company/press/zendesk-acquires-company-behind-bime-analytics/

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Predictive Scoring and Predictive Demand Generation (By EverString)
October 23, 2015 New Products , , ,

Product
Predictive Scoring and Predictive Demand Generation (By EverString)

Category
Predictive Marketing

Function
Branding, Customer Acquisition

Great For
Marketers looking to tap artificial intelligence-powered predictive marketing

Suitable for use by
B2B

Overview
The EverString Predictive Ad Targeting solution helps businesses optimize audience selection using artificial intelligence and machine learning, and ties into the EverString Decision Platform.

Three things to know:
  • The solution is delivered as SaaS and quickly identifies high potential accounts and individuals based on an organization’s specific needs
  • EverString taps big data science by leveraging large amounts of data collected from both public and private sources
  • The solution includes reporting and management capabilities to help organizations integrate predictive marketing into each stage of the sales cycle

More information
http://www.marketwired.com/press-release/everstring-extends-artificial-intelligence-powered-predictive-marketing-predictive-ad-2063164.htm

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Google Acquires Divshot
October 23, 2015 Acquisitions , , ,

Product
Google Acquires Divshot

Category
Mobile Application Development

Function
Automation

Great For
Developers of web applications

Suitable for use by
B2B, B2C

Overview
Google acquires Divshot, an HTM5 Web-hosting platform and interface builder for web applications.

Three things to know:
  • Divshot will join the Firebase team at Google which focuses on products for developers
  • Divshot customers will transition to Firebase Hosting, a platform for mobile and web application development. Firebase was acquired by Google in October 2014

More information
https://divshot.com/

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