Enhanced Oracle Marketing Cloud Integration (by Brightcove)
Marketing automation, Analytics, Other
Improving insight into video marketing initiatives
The new functionality further sharpens the marketer’s insight into their video marketing programs, and also introduces ease of use features for the non-technical user.
Three things to know:
- Brightcove’s integration is with Oracle App Cloud partner, SnapApp, a platform that simplifies the creation, publishing, promotion and measurement of interactive content into video content
- Enables integration of interactive experiences like assessments, calculators, quizzes, polls, surveys, and contests into brand video content
- Metrics and the measurement of interactive content experiences flows from Brightcove into Eloqua for lead scoring, persona identification, nurturing and personalized follow up, allowing customers to leverage implicit data from views with explicit information from surveys for scoring, escalation and campaigns