Redpoint Global Integration for Omni-Channel Data Access (by Splice Machine)

Analytics, Other

Customer acquisition, insights, engagement

Great For
Using Big Data to power the hyper-personalized, real-time interactions needed to engage today’s omni-channel customer

Suitable For
B2C, Agency, B2B

Through its partnership with RedPoint, Splice Machine enables brands to harvest data to dynamically create 360-degree views of their customers, and communicate relevant offers and messages to customers across all touch points in real time.

Three things to know:
  • Lets brands leverage the scalability and cost-efficiencies of Hadoop for true one-to-one marketing in real time
  • Splice Machine’s Hadoop RDBMS has been integrated and certified on RedPoint’s Convergent Marketing Platform™ to create a new breed of solution
  • The integration helps brands future-proof their marketing technology investment by enabling access to all relevant data (social, mobile, click streams, website behaviors, etc.) even as channels grow and preferences change, and complements existing Hadoop deployments, such as on the Cloudera, MapR and Hortonworks distributions

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