Monthly Archives: November 2015

Features Added to Mobile App Offering Live Video Broadcasts (By Twitter)
November 20, 2015 MarTech Product News, New Features , ,

Product
Features Added to Mobile App Offering Live Video Broadcasts (By Twitter)

Category
Social Media

Function
Customer Engagement, Globalization

Great For
Social media users

Suitable for use by
All

Overview
Twitter announces two new features, a revamped Global Map and Skip Ahead on replays, to Periscope, its live video streaming app.

Three things to know:
  • Zoom to a new place on the Global Map and Periscope will reload broadcasts from this region, including replays from the last 24 hours. Red dots on the map identify live broadcasts and blue dots are for replays
  • Users can fast forward to a segment in replays
  • Additional shortcuts added for iPhone 6 and 6s users including search capabilities and broadcasts to mutual followers. Also, pinch to zoom is available for Android users

More information
https://medium.com/@periscope/skip-around-the-world-bd419f1ade3b

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Blogging Platform adds Threaded Messaging (By Tumblr)
November 20, 2015 MarTech Product News, New Features ,

Product
Blogging Platform adds Threaded Messaging (By Tumblr)

Category
User Generated Content

Function
Customer Engagement

Great For
Bloggers using the Tumblr platform

Suitable for use by
All

Overview
Tumblr adds instant messaging with threaded conversations to its blogging platform.

Three things to know:
  • The new feature is being rolled out organically through the platform with select users finding a smiley balloon icon in their dashboard
  • Users who have the icon can click it to send a message to anyone and the recipient will automagically get the messaging feature, along with the message
  • Messaging will launch for all users in a few weeks

More information
http://support.tumblr.com/post/132943845192/youve-asked-us-for-real-instant-messaging-and

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Customer Service App and Sales Platform Combine to Target SMBs (By Salesforce)
November 20, 2015 New Features , , , , ,

Product
Customer Service App and Sales Platform Combine to Target SMBs (By Salesforce)

Category
Customer Service, Sales Enablement

Function
Integration, Productivity

Great For
Sales and customer service teams

Suitable for use by
B2B, B2C

Overview
Salesforce announces a new integration between Salesforce IQ for Small Business and Desk.com to deliver smarter customer services and sales for SMBs.

Three things to know:
  • Both sales and service teams can provide a more tailored customer solution since both now have access to a more centralized view of the customer that includes customer service and sales activities
  • The integration eliminates the need for customer development and can be set up quickly
  • The integration for Desk.com and SalesforceIQ is available now and will be included with Desk.com Pro and Business Plus Editions and with SalesforceIQ Growth and Business Plans

More information
http://www.prnewswire.com/news-releases/salesforce-brings-together-deskcom-and-salesforceiq-delivering-smarter-customer-service-and-sales-for-smbs-300177448.html

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Changes to Messaging on Q&A Platform (By Quora)
November 20, 2015 New Features ,

Product
Changes to Messaging on Q&A Platform (By Quora)

Category
User Generated Content

Function
Customer Engagement

Great For
Marketers who currently use Quora

Suitable for use by
All

Overview
Quora is changing the rules regarding messaging on its Q&A platform so that users will only receive messages from people that follow them, limiting the potential for spam and harassment.

Three things to know:
  • A small number of trusted users vetted by Quora, including top writers and verified accounts, will be able to message anyone
  • Initially, messaging was completely open, allowing any user to message any other
  • Quora now enables users to block other users from messaging and asks that users report any abusive messages to Quora moderation

More information
https://blog.quora.com/New-Messaging-Settings

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Simulator Tools for Mobile and First Position Bids (By Google)
November 20, 2015 New Features , , , , ,

Product
Simulator Tools for Mobile and First Position Bids (By Google)

Category
Advertising

Function
Branding, Customer Acquisition

Great For
Advertisers

Suitable for use by
B2B, B2C, Agency

Overview
Google adds two new tools to AdWords, the mobile bid adjustment simulator and first position bid estimates, to enable advertisers to set more precise bids.

Three things to know:
  • Map potential impressions, clicks, and spend impact of changing your mobile bid adjustment with the mobile bid adjustment simulator
  • First position bid estimates provides bid suggestions to elevate ads to show in the first ad position at the top of search results
  • Available to all advertisers globally

More information
https://plus.google.com/u/0/+GoogleAds/posts/bvmFF1zhhXU

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Private Data Marketplace for Advertisers and Content Publishers (By Adobe)
November 20, 2015 New Features , , , ,

Product
Private Data Marketplace for Advertisers and Content Publishers (By Adobe)

Category
Advertising

Function
Branding, Integration

Great For
Advertisers and content publishers

Suitable for use by
B2B, B2C

Overview
Adobe adds a data exchange to the Adobe Audience Manager. Audience Marketplace enables advertisers and content publishers to buy and sell second and third-party data without the need for individual partnership agreements.

Three things to know:
  • All participants are vetted and qualified by Adobe and agree to adhere to standard data privacy and security policies
  • Enables companies to scale their high-value audience segments for personalized and targeted content across marketing channels
  • Provides flexible pricing options

More information
http://www.adobe.com/news-room/pressreleases/201511/111015AdobeMediaAlertDataMarketplace.html

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Timely Notifications on Social Media (By Facebook)
November 20, 2015 New Products ,

Product
Timely Notifications on Social Media (By Facebook)

Category
Social Media

Function
Customer Engagement

Great For
Social media users

Suitable for use by
All

Overview
Notify is Facebook’s new app that delivers timely notifications on anything from sports scores, news, to weather.

Things to know:
  • Select from a broad list of “stations” across a variety of categories to choose what notifications to receive
  • Provides station suggestions based on a Facebook profile
  • Share favorite notifications with friends via text, email, Facebook or other social networks
  • Available today in the US for iPhone and can be downloaded from the App Store

More information
https://newsroom.fb.com/news/2015/11/introducing-notify-a-notifications-app-from-facebook/

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B2B Data Cloud Targets Marketing and Sales Funnel (By Demandbase)
November 20, 2015 New Products , ,

Product
B2B Data Cloud Targets Marketing and Sales Funnel (By Demandbase)

Category
Data Management

Function
Integration

Great For
Sales and marketing organizations

Suitable for use by
B2B

Overview
The Demandbase B2B Data Cloud is built to serve the entire marketing and sales funnel from advertising through to CRM, using an open data model that drives more effective advertising, personalization and sales programs.

Things to know:
  • Combines account-based identification technology using network IP addresses, behavioral intelligence, and third-party data with customer’s first-party information
  • Includes Job Function Targeting, a feature that leverages B2B behavioral data providing account targeting and includes a proprietary real-time bidder

More information
https://www.demandbase.com/press-release/demandbase-launches-marketing-industrys-first-b2b-data-cloud/

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Social Platform Offers UGC Tools (By LiveFyre)
November 13, 2015 New Features , , , ,

Product
Social Platform Offers UGC Tools (By LiveFyre)

Category
Content Marketing

Function
Customer Engagement, Branding

Great For
Marketers looking to use UGC in marketing collateral

Suitable for use by
B2B, B2C

Overview
Lifefyre announces the Livefyre Engagement Cloud, a platform to easily collect, curate, store, and transform user-generated content into valuable digital marketing collateral.

Three things to know:
  • Social Library collects and curates user-generated content and also stores the content so that it can be used for the long term
  • Enables marketers to easily request rights to valuable social content
  • The Image Classifier automatically tags all incoming images with content-based metadata

More information
http://blog.livefyre.com/why-we-created-the-livefyre-engagement-cloud/
http://web.livefyre.com/engagement-cloud/

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Neustar Acquires MarketShare (By Neustar)
November 13, 2015 Acquisitions , , ,

Product
Neustar Acquires MarketShare (By Neustar)

Category
Analytics

Function
Metrics & Insights

Great For
Brands seeking marketing analytics solutions

Suitable for use by
B2B, B2C

Overview
Neustar, a provider of cloud-based information services and data analytics, plans to acquire MarketShare, a marketing analytics technology company.

Things to know:
  • The acquisition will enable Neustar to provide a solution targeting CMOs as they plan, optimize, and allocate their budgets and resources
  • Will combine Neustar’s audience targeting and segmentation and real-time media measurement capabilities with MarketShare’s predictive analytics technology

More information
https://www.neustar.biz/blog/neustar-to-acquire-marketshare
https://www.neustar.biz/about-us/news-room/press-releases/2015/neustar-to-acquire-marketing-analytics-tech-provider

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Tools Improve Local Advertising on Social Media (By Facebook)
November 13, 2015 New Features , , , ,

Product
Tools Improve Local Advertising on Social Media (By Facebook)

Category
Social Media Advertising

Function
Customer Acquisition, Customer Engagement

Great For
Marketers using social media for local advertising

Suitable for use by
B2B, B2C

Overview
Facebook announces new features added to Locations for Pages and Page Insights that increase the ability of marketers to simplify ad targeting over social media and improve its effectiveness.

Three things to know:
  • Marketers using Locations for Pages can add dynamic ad copy and links so that each ad is localized for its corresponding store
  • Page Insights highlights the aggregate demographics and trends associated with people nearby, so marketers can better target their ads to reach the right audience
  • Now available globally through the API and will soon be available in Facebook’s Power Editor

More information
https://www.facebook.com/business/news/local-awareness-updates

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Firefox Adds Tracking Protection (By Mozilla)
November 13, 2015 New Features ,

Product
Firefox Adds Tracking Protection (By Mozilla)

Category
Web Hosting & Security

Function
Integration

Great For
Users looking for added security when browsing the Web

Suitable for use by
All

Overview
Mozilla adds several new features to the Firefox web browser including Private Browsing with Tracking Protection. Private Browsing actively blocks content like ads, analytics trackers and social share buttons that may record a user’s behavior without their knowledge across sites.

Three things to know:
  • Updated Control Center centralizes site security and privacy controls into a single place in the address bar
  • Firefox Developer Edition adds visual editing tools including Animation Tools
  • Available for Windows, Mac, Android and Linux

More information
https://blog.mozilla.org/blog/2015/11/03/firefox-now-offers-a-more-private-browsing-experience/

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Endurance Holdings Acquires Constant Contact (By Constant Contact)
November 13, 2015 Acquisitions , , ,

Product
Endurance Holdings Acquires Constant Contact (By Constant Contact)

Category
Email Marketing

Function
Productivity

Great For
Small business users looking for online marketing tools

Suitable for use by
B2B, B2C

Overview
Endurance Holdings, a provider of a cloud-based platform that targets small businesses, plans to acquire Constant Contact, a maker of online marketing tools for email, event, contact and social media.

Three things to know:
  • Endurance will integrate Constant Contact’s suite of tools into its product portfolio
  • Constant Contact will continue to operate as a separate brand
  • Endurance offers web hosting software targeting small to medium businesses and includes brands including BigRock, HostGator and FatCow.com

More information
http://news.constantcontact.com/press-release/endurance-international-group-announces-definitive-agreement-acquire-constant-contact

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Zeta Interactive Acquires eBay Enterprises’ CRM Division (By Zeta Interactive)
November 13, 2015 Acquisitions , , ,

Product
Zeta Interactive Acquires eBay Enterprises’ CRM Division (By Zeta Interactive)

Category
CRM

Function
Customer Engagement

Great For
Brands seeking CRM solutions

Suitable for use by
B2B, B2C

Overview
Zeta Interactive, a big data and analytics company, has acquired eBay Enterprises’ CRM division. As part of an overall strategy to extend and enhance its people-based marketing platform, Zeta plans to integrate the eBay team into the Zeta platform.

Things to know:
  • eBay Enterprise’s CRM division provides an enterprise-grade ESP, a robust data management product and an automated attribution solution
  • Zeta will continue to be headquartered in New York City and plans to retain the CRM division offices in Burlington MA, Melville, NY, Columbus OH, Denver, CO, London UK and Singapore

More information
http://www.prnewswire.com/news-releases/zeta-interactive-acquires-ebay-enterprises-crm-division-300170894.html

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ComScore Sells Digital Analytix to Adobe (By ComScore)
November 13, 2015 Acquisitions , , ,

Product
ComScore Sells Digital Analytix to Adobe (By ComScore)

Category
Business Intelligence

Function
Metrics & Insight

Great For
Marketers looking for an enterprise analytics solution

Suitable for use by
B2B, B2C

Overview
ComScore sells its enterprise analytics technology, Digital Analytix, to Adobe. The deal includes a transfer of technology assets and customer accounts.

Things to know:
  • Adobe and ComScore have pledged to work together to ensure current customers’ analytics practices are not disrupted
  • This move is part of ComScore’s strategy to shift the focus from enterprise to measurement services for online brands and media companies

More information
http://blogs.adobe.com/digitalmarketing/analytics/adobe-to-acquire-comscores-digital-analytix-technology/
http://ir.comscore.com/releasedetail.cfm?ReleaseID=940819

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Predictive Analytics Integrates with Marketo (By Boomtrain)
November 13, 2015 New Features , , ,

Product
Predictive Analytics Integrates with Marketo (By Boomtrain)

Category
Predictive Marketing

Function
Customer Engagement

Great For
Marketo users looking to add predictive content

Suitable for use by
B2B, B2C

Overview
Boomtrain’s predictive personalization platform now integrates with Marketo’s engagement marketing software enabling brands to develop a deeper understanding of customers while building strong relationships.

Three things to know:
  • Boomtrain’s predictive platform relies on machine learning algorithms and analyzes how individual users interact with content and products
  • By combining Boomtrain’s analytic tools, Marketo customers will be able to deliver one-to-one user experiences
  • Available now at Marketo’s LaunchPoint

More information
http://boomtrain.com/boomtrain-and-marketo-partnership-announced/

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Skype Adds Share Buttons for Web Content (By Skype)
November 13, 2015 New Features ,

Product
Skype Adds Share Buttons for Web Content (By Skype)

Category
Mobile Marketing

Function
Customer Engagement

Great For
Users who want to share web content while communicating over Skype

Suitable for use by
All

Overview
Skype adds share buttons making it easy to share web content and also enables users to engage in conversations about the content immediately.

Three things to know:
  • Users click on the share button to begin. After the user signs in, they pick one or more Skype friend to share with, and click Send
  • Users have the option to add a message to be sent along with the content as well as a link to start a conversation
  • Blog and website developers can also add the Skype share button to a site

More information
http://blogs.skype.com/2015/11/04/introducing-share-button-effortless-sharing-that-sparks-richer-conversations/

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Sprinklr Acquires Booshaka to Enhance Audience Engagement (By Sprinklr)
November 13, 2015 Acquisitions , , ,

Product
Sprinklr Acquires Booshaka to Enhance Audience Engagement (By Sprinklr)

Category
Social Media

Function
Customer Engagement

Great For
Marketers seeking to bring audience segmentation to social media marketing

Suitable for use by
B2B, B2C

Overview
Sprinklr, an enterprise social technology company, acquires Booshaka, makers of an audience segmentation and management platform.

Three things to know:
  • Sprinklr plans to add Booshaka’s technology to its Experience Cloud so that users will be able to apply audience segmentation to social data
  • Booshaka’s technology pulls data from technology platforms like ExactTarget, Marketo, Shopify, and Stripe and creates segments from customer activity that sync to Facebook and Twitter as custom audiences
  • The Booshaka team of 10 will join Sprinklr in their San Francisco offices

More information
http://www.businesswire.com/news/home/20151102006063/en

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User Groups Added to Increase Collaboration (By Slack)
November 6, 2015 New Features , , ,

Product
User Groups Added to Increase Collaboration (By Slack)

Category
Social Media

Function
Customer Engagement

Great For
Teams looking to increase collaboration

Suitable for use by
B2B, B2C

Overview
Slack, a maker of productivity tools, adds user group capabilities to its platform to enhance communication and collaboration across teams.

Three things to know:
  • Send notifications to specific individuals regardless of how channels are set up on the team
  • Manage channel membership to easily identify which members should be assigned to which groups
  • User Groups are available for all paid Slack teams

More information
http://slackhq.com/post/132108708810/usergroups

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Retailers Gain Tools to Predict Customer Value (By AgilOne)
November 6, 2015 New Features , ,

Product
Retailers Gain Tools to Predict Customer Value (By AgilOne)

Category
Retail Marketing

Function
Customer Engagement

Great For
Retailers looking to predict future sales

Suitable for use by
B2C

Overview
AgilOne adds new features to predictive marketing cloud enabling retailers to predict customer value based on past purchases, and also to segment customers based on their distance to a store.

Three things to know:
  • Predict a customer’s future spend, based on previous online and offline engagement and purchases
  • Understand customer behavior in greater detail by grouping buyers that belong to the same household
  • Segment customers based on their distance to nearby and preferred stores

More information
http://www.agilone.com/press/agilone-enhanced-predictive-omnichannel.pdf

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