Monthly Archives: December 2015

SimilarWeb Acquires Quettra (By SimilarWeb)
December 18, 2015 Acquisitions, MarTech Product News , , ,

Product
SimilarWeb Acquires Quettra (By SimilarWeb)

Category
Analytics

Function
Metrics & Insight

Great For
Mobile app developers

Suitable for use by
B2B, B2C

Overview
SimilarWeb acquires Quettra, a provider of mobile app intelligence that delivers direct measurements for app developers to better understand users.

Things to know:
  • The technology helps developers build customer personas, inferring demographics coverings language, age, gender, personal interests, and favorite brands
  • Will focus on some of the biggest challenges facing app develop including mobile app user churn

More information
http://www.similarweb.com/blog/quettra-joins-similarweb-to-expand-mobile-app-intelligence

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IBM Acquires Clearleap (By IBM)
December 18, 2015 Acquisitions, MarTech Product News , , , ,

Product
IBM Acquires Clearleap (By IBM)

Category
Video Content Management

Function
Integration, Customer Engagement

Great For
Enterprises looking to manage video assets

Suitable for use by
B2B, B2C

Overview
IBM acquires Clearleap, Inc., a provider of cloud based video services. The move boosts IBM’s cloud computing initiatives and aims to empower users to access video from any device at any time.

Things to know:
  • Clearleap will be integrated into the IBM Cloud platform so that users can manage, monetize and grow video experiences and deliver them securely over the Web and mobile devices
  • The Clearleap video platform is optimized for massive scalability, enabling clients to ramp up and support millions of concurrent users within seconds to support special events

More information
http://www-03.ibm.com/press/us/en/pressrelease/48216.wss

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WordPress Unveils Latest Update (By WordPress.org)
December 18, 2015 MarTech Product News, New Features , , , ,

Product
WordPress Unveils Latest Update (By WordPress.org)

Category
Content Generation

Function
Customer Engagement

Great For
Bloggers

Suitable for use by
B2B, B2C, Agency

Overview
WordPress unveils WordPress 4.4 which includes responsive images, a new default theme and the ability to embed posts.

Three things to know:
  • Twenty Sixteen, a new default theme, includes a fluid grid design, flexible header, and refreshed color schemes
  • Images resize to work with any device ensuring a perfect fit
  • Embed posts on other WordPress sites by dropping a post URL into the editor and see an instant embed preview, complete with the title, excerpt, and featured image

More information
https://wordpress.org/news/2015/12/clifford/

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Opportunity Management Added to Desk.com (By Salesforce)
December 18, 2015 MarTech Product News, New Features , , , ,

Product
Opportunity Management Added to Desk.com (By Salesforce)

Category
Sales Enablement

Function
Customer Acquisition, Customer Engagement

Great For
Small and medium sized businesses

Suitable for use by
B2B, B2C

Overview
Salesforce adds Desk.com Opportunity Management to the Desk.com platform, enabling companies to raise the level of customer service and empower service agents to have richer conversations and engagements with customers.

Three things to know:
  • Allows agents to proactively suggest products or services that the customer is likely to need or appreciate
  • Sync opportunity data between Desk.com, SalesforceIQ and Salesforce to better connect sales and service teams
  • Desk.com Opportunity Management is expected to be generally available in the first half of 2016

More information
http://www.desk.com/blog/introducing-desk-com-opportunity-management-building-companies-with-awesome-service-and-brand-loyalty/

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Optimize AdWords for High Quality Web Visits (By Google)
December 18, 2015 MarTech Product News, New Features , , ,

Product
Optimize AdWords for High Quality Web Visits (By Google)

Category
Search Marketing

Function
Customer Engagement

Great For
Small and medium sized businesses

Suitable for use by
B2B, B2C

Overview
Google has developed Smart Goals, an easy to use solution that helps organizations identify the highest quality Web visits and provides tools to optimize for those visits in AdWords.

Three things to know:
  • Applies machine learning across thousands of websites that use Google
  • Reflects the website visits that Google’s model indicates are most likely to lead to conversions
  • Available now. Go to the Admin section of Google Analytics account, click Goals (under the View heading) and select Smart Goals

More information
http://adwords.blogspot.com/2015/12/use-smart-goals-powered-by-google.html

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Features to Manage Communication Added to Pages (By Facebook)
December 18, 2015 MarTech Product News, New Features , , , ,

Product
Features to Manage Communication Added to Pages (By Facebook)

Category
Social Media

Function
Customer Acquisition, Customer Engagement

Great For
Businesses using Facebook Pages

Suitable for use by
B2B, B2C

Overview
Facebook announces new features for Pages, empowering Page owners to manage communication from any device. The new features give admins more control over their Page’s responsiveness badge and also make it easier for Page admins to manage both the public and private interactions they receive.

Three things to know:
  • Businesses can set the average time it takes to reply to messages including “within minutes,” “within an hour,” “within hours” or “within a day.”
  • Includes the redesign of the Pages inbox providing more context on the people businesses message with. Also helps Page admins keep up with messages faster and manage conversations more easily
  • All of the new Page communications features are starting to roll out globally now and will be available to every Page in the coming months

More information
https://www.facebook.com/business/news/new-tools-for-managing-communication-on-your-page

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Predictive Analytics Solution Exits Stealth Mode (By Anodot)
December 18, 2015 MarTech Product News, New Products , , ,

Product
Predictive Analytics Solution Exits Stealth Mode (By Anodot)

Category
Business Intelligence

Function
Metrics & Insights

Great For
Organizations seeking predictive analytics solution

Suitable for use by
B2B, B2C

Overview
Anodot launches a business intelligence solution that leverages patented machine learning algorithms for big data. The solution uncovers performance issues and business opportunities in real time.

Three things to know:
  • Automates the discovery of outliers in vast amounts of data, isolates issues and correlates them across multiple parameters
  • Works with all business and operational data and is data agnostic
  • Delivers business insights immediately, predicts events before they happen and supports rapid business decisions

More information
http://www.anodot.com/news-item/anodot-exits-stealth-disrupting-bi-with-real-time-analytics-and-automated-anomaly-detection-secures-3m-in-series-a-funding/

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Perk.com Acquires Corona Labs (By Perk.com)
December 11, 2015 Acquisitions, MarTech Product News , , ,

Product
Perk.com Acquires Corona Labs (By Perk.com)

Category
Customer Loyalty

Function
Customer Engagement

Great For
Application developers looking to include reward features

Suitable for use by
B2B, B2C

Overview
Perk.com Inc., a cloud- based mobile rewards platform provider, announces the acquisition of Corona Labs Inc., a mobile app development platform.

Things to know:
  • Perks.com plans to integrate its rewards model and monetization solution into the Corona platform
  • Corona Labs enables developers to create cross-platform applications, games and eBooks for iOS, Android, Kindle Fire, and NOOK devices

More information
http://press.perk.com/perk-com-inc-announces-proposed-acquisition-of-corona-labs-a-leading-mobile-app-development-platform/
http://press.perk.com/perk-com-inc-announces-closing-of-acquisition-of-corona-labs-a-leading-mobile-app-development-platform/

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Perion Network Ltd. Acquires Undertone (By Perion Network Ltd.)
December 11, 2015 Acquisitions, MarTech Product News , , , , ,

Product
Perion Network Ltd. Acquires Undertone (By Perion Network Ltd.)

Category
Advertising

Function
Branding, Customer Acquisition

Great For
Brands and publishers seeking ad solutions

Suitable for use by
B2B, B2C, Agency

Overview
Perion Network Ltd. announces the acquisition of Undertone, a provider of cross-screen advertising solutions.

Things to know:
  • Acquisition will further Perion’s investment in ad-buying software and continue its push into social and mobile advertising in the United States
  • Undertone will continue to operate independently, while the two companies explore potential synergies moving forward

More information
http://www.businesswire.com/news/home/20151201005998/en/Perion-Acquires-Undertone

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Email Platform adds Marketing Campaign Feature (By SendGrid)
December 11, 2015 MarTech Product News, New Products , , ,

Product
Email Platform adds Marketing Campaign Feature (By SendGrid)

Category
Email Marketing

Function
Customer Engagement

Great For
Marketers

Suitable for use by
B2B, B2C

Overview
SendGrid adds Marketing Campaigns to its email platform, offering flexible workflow, powerful list segmentation and actionable analytics.

Three things to know:
  • Provides the ability to customize email campaign creation according to workflows using an easy-to-use web interface
  • Segment contact lists with custom data fields, based on subscriber engagement activity
  • Advanced statistics dashboard offers real-time campaign stats

More information
https://sendgrid.com/blog/announcing-the-general-availability-of-marketing-campaigns/

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Intelligent Processes Added to CRM Platform (By Microsoft)
December 11, 2015 MarTech Product News, New Products , , ,

Product
Intelligent Processes Added to CRM Platform (By Microsoft)

Category
Customer Relationship Marketing

Function
Customer Engagement

Great For
Enterprise organizations

Suitable for use by
B2B, B2C

Overview
Microsoft announces the latest version of Microsoft Dynamics CRM tapping the advanced analytics and machine learning capabilities of the Cortana Analytics Suite to add intelligent, adaptive processes for sales, customer service and social.

Three things to know:
  • Includes cross-sell recommendations for sales reps and knowledge article recommendations for customer service agents
  • Detects social posts that are most likely to become customer service cases or new leads based on machine learning capabilities
  • Available now as CRM Online and on-premises in multiple markets and languages

More information
https://community.dynamics.com/b/msftdynamicsblog/archive/2015/11/30/microsoft-dynamics-crm-2016-now-available-ushering-in-a-new-era-of-intelligent-customer-engagement

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Social Media App adds Mobile Features for Professionals (By LinkedIn)
December 11, 2015 MarTech Product News, New Products ,

Product
Social Media App adds Mobile Features for Professionals (By LinkedIn)

Category
Social Media

Function
Customer Engagement

Great For
Social media users looking for mobile access

Suitable for use by
All

Overview
LinkedIn unveils a rebuilt mobile app that makes it easier for users to connect to their professional network and stay informed about conversations and content.

Three things to know:
  • New onboarding process asks users what content they are interested in, and also enables users to unfollow things that are less valuable
  • Includes an intuitive way of updating a profile to make updates easier
  • Messaging no longer relies on email enabling users to initiate quicker conversations through a lighter-weight interface

More information
http://blog.linkedin.com/2015/12/01/our-new-linkedin-app-is-here-making-it-easier-than-ever-to-stay-in-touch-with-the-people-and-information-you-need-to-be-successful/

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Design Tool Enables Collaboration over the Web (By Figma)
December 11, 2015 MarTech Product News, New Products , , ,

Product
Design Tool Enables Collaboration over the Web (By Figma)

Category
Content Generation

Function
Productivity

Great For
Designers seeking a collaboration tool

Suitable for use by
B2B, B2C

Overview
Figma unveils a new browser-based design collaboration tool that enables graphic designers to work together in real-time, saving edits and updates in the cloud.

Three things to know:
  • Enables simultaneous editing and version control in this vector based UI design tool
  • Designers can comment, share, and store the project as well as tap workflow features
  • Available as a preview release now with the full feature set available in 2016

More information
https://medium.com/figma-design/design-meet-the-internet-4140774f2872#.ack2b35qi

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MediaMath Acquires Spree7 (By MediaMath)
December 4, 2015 Acquisitions, MarTech Product News , , , , ,

Product
MediaMath Acquires Spree7 (By MediaMath)

Category
Advertising

Function
Branding, Customer Acquisition

Great For
Advertisers

Suitable for use by
B2B, B2C, Agency

Overview
MediaMath announces the acquisition of Spree7, a digital media consulting and programmatic implementation firm based in Berlin, Germany. The acquisition will enable MediaMath to increase the reach of their programmatic media and data management solutions into Germany, Austria and Switzerland.

Three things to know:
  • Spree7’s CEO, Viktor Zawadzki will become Regional Manager for the DACH region
  • Spree7’s office in Berlin will become MediaMath’s DACH office

More information
http://www.mediamath.com/news/mediamath-acquires-spree7-a-leading-german-programmatic-advertising-company/

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Lightspeed POS Acquires SEOshop (By Lightsped POS)
December 4, 2015 Acquisitions, MarTech Product News , , , ,

Product
Lightspeed POS Acquires SEOshop (By Lightsped POS)

Category
Retail Marketing, Ecommerce

Function
Customer Engagement

Great For
Retail organizations

Suitable for use by
B2B, B2C

Overview
Lightspeed POS, a retail marketing provider, announces the acquisition of SEOshop, an ecommerce software provider, as well as the launch of Lightspeed eCom.

Three things to know:
  • Lightspeed eCom includes predictive analytics, design customization and the ability to manage complex inventory needs
  • Available now in Europe while a preview version is available in the U.S and Canada
  • SEOshop CEO Ruud Stelder will join the Lightspeed leadership team as director of global ecommerce revenue, and CTO Dennis Cuijpers will become Lightspeed’s director of ecommerce development and architecture

More information
https://www.lightspeedhq.com/press/lightspeed-pos-acquires-leading-online-retail-software-company-seoshop-launches-new-ecommerce-platform/

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Citrix Plans to Spin off GoTo Family of Products (By Citrix)
December 4, 2015 Acquisitions, MarTech Product News ,

Product
Citrix Plans to Spin off GoTo Family of Products (By Citrix)

Category
Videoconferencing

Function
Productivity

Great For
Organizations who use GoTo products

Suitable for use by
All

Overview
Citrix Systems, Inc. announces plans to spin off its family of online meeting and collaboration products into a separate, publicly traded company.

Three things to know:
  • Products include GoToAssist, GoToMeeting, GoToMyPC, GoToTraining, GoToWebinar, Grasshopper and OpenVoice
  • Citrix will focus on its core enterprise products for secure and reliable application and data delivery, including XenApp, XenDesktop, XenMobile, ShareFile and NetScaler

More information
http://www.citrix.com/news/announcements/nov-2015/spin-off.html
http://www.citrix.com/news/announcements/nov-2015/operations-review.html

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Open Source Update (By WordPress.com)
December 4, 2015 MarTech Product News, New Features ,

Product
Open Source Update (By WordPress.com)

Category
Content Management

Function
Customer Engagement

Great For
Bloggers

Suitable for use by
All

Overview
WordPress.com, a fully hosted content management site, announces new desktop app and an open source-based interface that has been built from the ground up.

Three things to know:
  • Jetpack is a plugin that offers features to speed up, secure, and simplify site administration including automatic backups and plugin auto-updating
  • Discover is a tool that curates content from Worpress
  • The entire codebase is open-sourced on GitHub

More information
https://en.blog.wordpress.com/2015/11/23/the-new-wordpress-dot-com/
https://developer.wordpress.com/calypso/

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Features Added to Marketing Cloud Target Customer Experience (By Oracle)
December 4, 2015 MarTech Product News, New Features , , , ,

Product
Features Added to Marketing Cloud Target Customer Experience (By Oracle)

Category
Customer Relationship Marketing

Function
Customer Engagement

Great For
Marketers using the Oracle Marketing Cloud

Suitable for use by
B2B, B2C, Agency

Overview
Oracle adds features to the Oracle Marketing Cloud so that marketers can improve sales enablement, expand cross-channel orchestration, and deliver enhanced customer experiences across paid, owned and earned media.

Three things to know:
  • Includes enhancements to Oracle’s Engage and Profiler to help sales better understand prospects and engage them with relevant content
  • Expands in-app messaging to deliver relevant messages within the context of a mobile application
  • Enables marketers to build integrations that send audience data from the Oracle Data Management Platform (DMP) into key digital advertising and media platforms, including demand side platforms, ad networks and website optimization tools

More information
https://www.oracle.com/corporate/pressrelease/marketers-optimize-customer-experience-111815.html

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Cloud Service Enables Retailers to Boost Mobile Search Results (By Point Inside)
December 4, 2015 MarTech Product News, New Features , , , ,

Product
Cloud Service Enables Retailers to Boost Mobile Search Results (By Point Inside)

Category
Retail Marketing, Mobile Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Retailers

Suitable for use by
B2C

Overview
Point Inside, a provider of digital in-store product location solutions, announces StoreBoost, a cloud service that enables retailers to boost a specific product or brand to the top result position in response to a mobile search query.

Three things to know:
  • Enables retailers to offer contextual, store-focused promotions to national, regional and local brands
  • Includes engagement reporting to monitor the frequency of boosts and the impact on engagement with boosted products
  • The StoreBoost service is available via the StoreMode platform, which enables retailers to incorporate real-time, store-specific discovery and product location into smartphone applications

More information
http://www.marketwired.com/press-release/-2074359.htm

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Predictive Analytics Tool Identifies Top Prospects (By Mixpanel)
December 4, 2015 MarTech Product News, New Features , , ,

Product
Predictive Analytics Tool Identifies Top Prospects (By Mixpanel)

Category
Behavioral Analytics

Function
Metrics & Insights

Great For
Marketers for mobile applications

Suitable for use by
B2B, B2C

Overview
Mixpanel announces Predict, a new tool that analyzes customer data to determine which customers are most likely to convert and provides a ranking of prospective customers.

Three things to know:
  • Organizations identify the important action or leading metric for Predict to focus on in the analysis
  • Requires no coding or configuration
  • Available for all customers using Mixpanel’s People Analytics

More information
https://mixpanel.com/blog/2015/11/17/introducing-predict-see-who-will-convert-before-they-do

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