SimilarWeb Acquires Quettra (By SimilarWeb)
Metrics & Insight
Mobile app developers
Suitable for use by
SimilarWeb acquires Quettra, a provider of mobile app intelligence that delivers direct measurements for app developers to better understand users.
Things to know:
- The technology helps developers build customer personas, inferring demographics coverings language, age, gender, personal interests, and favorite brands
- Will focus on some of the biggest challenges facing app develop including mobile app user churn