Monthly Archives: January 2016

Somoto Acquires Terser Tude (By Somoto)
January 29, 2016 MarTech Product News , , , , ,

Product
Somoto Acquires Terser Tude (By Somoto)

Category
Advertising: By Medium

Function
Branding, Customer Acquisitions

Great For
Organizations interested in video advertising for mobile devices.

Suitable for use by
B2B, B2C, Agency

Overview
Somoto, a provider of software distribution solutions and applications, announces the acquisition of digital advertising network, Terser Tude Ltd., a company that specializes in video advertising solutions for mobile.

Three things to know:
  • Terser offers advertisers and content owners monetization solutions for mobile and desktop-based video advertising
  • Terser will become a fully-owned subsidiary of Somoto

More information
http://www.prnewswire.com/news-releases/somoto-expands-into-the-field-of-video-advertising-acquires-israeli-video-advertising-network-terser-tude-565256481.html/div>


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Internet Brands Plans to Acquire Demandforce (By InternetBrands)
January 29, 2016 Acquisitions, MarTech Product News , , , ,

Product
Internet Brands Plans to Acquire Demandforce (By InternetBrands)

Category
Email Marketing

Function
Customer Engagement

Great For
Businesses using Demandforce products.

Suitable for use by
B2B, B2C, Agency

Overview
Internet Brands plans to acquire Demandforce, a leading marketing software service provider, from Intuit.

Three things to know:
  • Acquired by Intuit in 2012, Demandforce offers web-based applications that includes communication, reputation, and networking tools
  • Demandforce will operate within Internet Brands’ Health portfolio and will continue to operate from its San Francisco headquarters
  • The transaction is expected to close in Feb. 2016

More information
http://www.marketwired.com/press-release/internet-brands-to-acquire-demandforce-nasdaq-intu-2088503.htm

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IBM Acquires UStream (By IBM)
January 29, 2016 Acquisitions, MarTech Product News , , , ,

Product
IBM Acquires UStream (By IBM)

Category
Broadcast & Video: Distribution, Hosting & Workflow

Function
Customer Engagement

Great For
Organizations looking for a video streaming solution.

Suitable for use by
B2B, B2C, Agency

Overview
IBM announces that it has acquired Ustream, a provider of cloud-based video streaming to enterprises and broadcasters for everything from corporate keynotes to live music concerts.

Three things to know:
  • Ustream to join the newly-formed IBM Cloud Video Services unit that combines assets from IBM’s R&D labs and strategic acquisitions
  • IBM is building a portfolio of video services that spans open API development, digital and visual analytics, simplified management and consistent delivery
  • Solutions will target media & entertainment, retail, education and government services

More information
http://www.ibm.com/cloud-computing/ustream/

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Axway Acquires Appcelerator (By Axway)
January 29, 2016 MarTech Product News , , ,

Product
Axway Acquires Appcelerator (By Axway)

Category
Mobile Marketing

Function
Customer Engagement

Great For
Organizations looking to develop mobile apps.

Suitable for use by
B2B, B2C

Overview
Axway, a provider of digital business enablement solutions, announces that it has acquired Appcelerator, a mobile application development platform.

Three things to know:
  • Enables organizations to quickly create mobile apps, easily integrate them into existing systems using APIs, manage backend services at scale, and optimize performance with comprehensive analytics
  • Founded in 2006, Appcelerator provides the Titanium SDK for building cross-platform mobile applications

More information
https://www.axway.com/en/axway_digital_business_enablement_solutions_with_appcelerator_market_leading_mobile_engagement_platform#tablist1-tab1

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Yahoo Introduces Native Ads on the BrightRoll Exchange (By Yahoo)
January 29, 2016 MarTech Product News, New Features , , , ,

Product
Yahoo Introduces Native Ads on the BrightRoll Exchange (By Yahoo)

Category
Advertising: by Medium

Function
Branding

Great For
Advertising seeking native ads on Yahoo.

Suitable for use by
B2B, B2C, Agency

Overview
Yahoo announces availability of programmatic native advertising on the BrightRoll Exchange offering advertisers the ability to access native inventory from third-party app developers.

Things to know:
  • Third-party app developers utilizing Yahoo App Publishing include Cheetah Mobile, Pinger, and WeatherBug
  • Advertisers can continue to access native inventory on Yahoo premium sites and apps using Yahoo Gemini or through Yahoo Gemini API partners

More information
http://www.businesswire.com/news/home/20160120005456/en/Yahoo-Introduces-Native-Ads-BrightRoll-Exchange

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Community Applications Added to Social Software Portfolio (by Verint)
January 29, 2016 MarTech Product News, New Features , , , ,

Product
Community Applications Added to Social Software Portfolio (by Verint)

Category
Customer Relationship Marketing

Function
Customer Engagement

Great For
Organizations utilizing an online community.

Suitable for use by
B2B, B2C, Agency

Overview
Verint announces a new version of its Telligent Community solution, featuring community management tools and user experience capabilities, workflow enhancements, and new content management and moderation functionality.

Three things to know:
  • Moderation functionality features updates to leaderboards, SEO updates, new content management tools, and enhancements to question and answer workflow for customer support use cases
  • Workflow capabilities now enable users to preview changes and updates to the community prior to making them live in user environments
  • This release marks the first community product introduction to follow the acquisition of Telligent by Verint in 2015

More information
http://www.verint.com/news-events/press-releases/verint-advances-customer-engagement-optimization-portfolio-with-new-release-of-telligent-social-community-software

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Google Analytics Integration Added to Content Marketing Platform (By Skyword)
January 28, 2016 MarTech Product News, New Features , , , ,

Product
Google Analytics Integration Added to Content Marketing Platform (By Skyword)

Category
Content Marketing

Function
Customer Engagement

Great For
Organizations looking to gain more insight into content marketing.

Suitable for use by
B2B, B2C, Agency

Overview
Skyword, a content marketing provider, announces a new integration that combines data from Google Analytics service with the storytelling metrics native to Skyword’s platform.

Three things to know:
  • Offers a view of the health of the content and enables both marketers and publishers to optimize the quality of the stories they publish
  • Provides a simplified view of a story’s performance by combining channel, referral, engagement, and goal conversion metrics
  • Available now

More information
http://www.prweb.com/releases/2016/01/prweb13168430.htm

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Sales Acceleration Platform Adds Prospecting Tools and Calling Features (By LiveHive)
January 28, 2016 MarTech Product News, New Features , , ,

Product
Sales Acceleration Platform Adds Prospecting Tools and Calling Features (By LiveHive)

Category
Sales Enablement

Function
Customer Engagement

Great For
Organizations looking to improve sales prospecting.

Suitable for use by
B2B, B2C

Overview
LiveHive, Inc. announces the addition of new prospecting and qualification functionality to its sales acceleration platform.

Three things to know:
  • Includes LiveClip, a tool that lets users instantly capture a prospect email address from a company website or LinkedIn and send an email to them with a single click
  • New calling functionality includes click-to-call, voicemail, and live calling scripts
  • Available at the end of January and included in the annual subscription priced at $79.99 per month

More information
http://livehive.com/presss/press-releases/livehive-expands-sales-acceleration-platform-with-powerful-new-prospecting-and-qualification-capabilities/

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Influencer Marketing Platform Adds Features (By LittleBird)
January 28, 2016 MarTech Product News, New Features , , , ,

Product
Influencer Marketing Platform Adds Features (By LittleBird)

Category
Social Media Marketing

Function
Customer Engagement

Great For
Organizations looking to identify influencers on Twitter.

Suitable for use by
B2B, B2C, Agency

Overview
LittleBird announces updates to its Influencer Marketing Platform that will enable businesses to build smarter marketing around who and what is influencing conversations on Twitter.

Three things to know:
  • Include deeper insights from multiple data sources, extended functionality and filtering with topic specific daily alerts about influencers and content
  • Presents more data behind the contextual relationships that form between people and organizations, and the content that they share and validate
  • Current customers will be provided with migration options while other interested organizations can request a trial

More information
http://www.getlittlebird.com/blog/little-bird-announces-product-innovations-and-updates

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New Features Make Lead Ads Better (By Facebook)
January 28, 2016 MarTech Product News, New Features , , , , ,

Product
New Features Make Lead Ads Better (By Facebook)

Category
Advertising: By Medium

Function
Branding, Customer Acquisition

Great For
Businesses advertising on social media.

Suitable for use by
B2B, B2C, Agency

Overview
Facebook is adding new functionality to Lead Ads to help businesses provide more detailed information to potential leads before they sign up.

Three things to know:
  • New context cards pop up after someone clicks on a lead ad but before they get to the form, giving businesses a place to offer more details on the information people are signing up for
  • Available in carousel format, enabling businesses to showcase three to five images and headlines before people click through to the lead form
  • Lead Ads can be set up in Facebook’s Power Editor

More information
https://www.facebook.com/business/news/new-features-for-lead-ads

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Marketing Intelligence Added to Analytics Platform (By Avention)
January 28, 2016 MarTech Product News, New Features , , , ,

Product
Marketing Intelligence Added to Analytics Platform (By Avention)

Category
Analytics: Business Intelligence

Function
Metrics & Insight

Great For
Organizations looking to gain more value from customer data.

Suitable for use by
B2B, B2C

Overview
Avention announces the release of OneSource DataVision, a solution that increases the value of existing customer and prospect data and information by centralizing, analyzing and visualizing multiple data sources.

Three things to know:
  • Enable marketers to perform better business analysis and efficient and accurate customer segmentation for targeted campaigns
  • Makes updated and actionable customer and prospect information easily accessible in CRM and marketing automation systems
  • Available now

More information
https://www.avention.com/avention-expands-onesource-solutions-portfolio-with-datavision-to-address-marketing-intelligence-needs

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Event Platform Adds Promotion Tool (By SpinGo)
January 28, 2016 MarTech Product News , , , ,

Product
Event Platform Adds Promotion Tool (By SpinGo)

Category
Event Marketing

Function
Customer Engagement

Great For
Event organizers looking to streamline event promotion.

Suitable for use by
B2B, B2C, Non Profit

Overview
SpinGo, a digital marketing platform for events, announces the release of SpinGo Reach, a new event promotion tool that expands an event’s reach and awareness online.

Three things to know:
  • Will distribute the listing across multiple event sites around a targeted city
  • Enable organizations to avoid submitting repetitive forms in getting event listed
  • Launching in New York City, San Diego, and Denver, and will be introduced nationwide later this year

More information
http://www.businesswire.com/news/home/20160121006486/en/

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Cloud Commerce Solution Launches Ecommerce Marketplace (by Mozu)
January 28, 2016 MarTech Product News , , ,

Product
Cloud Commerce Solution Launches Ecommerce Marketplace (by Mozu)

Category
Retail Marketing, Ecommerce

Function
Customer Engagement

Great For
Retail organizations

Suitable for use by
B2C

Overview
Mozu, a cloud commerce solution, launches the Mozu Marketplace, an ecommerce platform featuring apps, accelerators, widgets and extensions from top retail commerce technologies.

Three things to know:
  • Offers one-click installation so that retailers can implement apps without disrupting existing business systems and processes
  • Includes Amplience, Avalara, Google, PayPal, Pitney Bowes and Salesforce
  • Available now

More information
http://www.businesswire.com/news/home/20160118005005/en/Mozu-Launches-Marketplace-One-Click-Integration-Leading-Retail

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Header Bidding Products Added to Programmatic Marketplace (by bRealTime)
January 28, 2016 MarTech Product News, New Products , , , , , , , ,

Product
Header Bidding Products Added to Programmatic Marketplace (by bRealTime)

Category
Advertising: Buying, Serving & Management

Function
Branding, Customer Acquisition

Great For
Publishers seeking header bidding solutions.

Suitable for use by
B2B, B2C, Agency

Overview
bRealTime, a programmatic marketplace, announces Biddr, a set of header bidding products that includes three integration options for publishers.

Three things to know:
  • Biddr+ is a container solution that allows bRealTime to manage third party exchanges and SSPs, all competing within one header integration
  • bRT Biddr is a direct integration that allows the bRealTime marketplace to compete in real-time against the publisher’s current demand stack
  • Biddr API is a solution for publishers who have their own header bidding stack, enabling bRealTime to seamlessly integrate via standard API protocol

More information
http://www.brealtime.com/brealtime-announces-launch-of-header-bidding-solutions/

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Early Version of Web Browser Features Ad Blocking Capabilities (By Brave Software)
January 28, 2016 MarTech Product News, New Products , , , , ,

Product
Early Version of Web Browser Features Ad Blocking Capabilities (By Brave Software)

Category
Advertising: Buying, Serving & Management

Function
Branding, Customer Engagement

Great For
Users looking for ad blocking in a web browser.

Suitable for use by
All

Overview
Brave Software unveils a new Web browser that blocks ads particularly those that slow performance and collect personal data. The company notes it’s the “only approach to the Web that puts users first in ownership and control of their browsing data by blocking trackers by default, with no exceptions.”

Three things to know:
  • Block initial signaling/analytics scripts, impression-tracking pixels, and ad-click confirmation signals
  • Will insert ads only in a few standard-sized spaces
  • Now releasing the 0.7 developer version for early adopters and testers, along with open source and the product roadmap

More information
https://brave.com/#about

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How To: Video Analytics
January 28, 2016 Analytics, Products, Search Marketing

Video metrics are one of the most useful tools for digital marketers and communications professionals to determine the value of their campaigns. By using video’s deep analytics, we are able to change the conversation from “budget” to “ROI” and ROI is where video absolutely shines.

Read the full article at Brightcove Blog

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Find Your Technology-Powered Solutions At MarTech. See Who’s Exhibiting.
January 28, 2016 Content Marketing, Products

Join us at MarTech, where marketing meets IT. The strategy-packed agenda is only part of what makes MarTech an exceptional conference. The expo hall is packed with leading industry vendors waiting to provide you with the next tool or solution. Pass options are available. Register today! Please visit Marketing Land for the full article.

Read the full article at Marketing Land

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Social Analytics Platform Adds Facebook Listening Feature (By SocialBakers)
January 22, 2016 MarTech Product News, New Features , , , ,

Product
Social Analytics Platform Adds Facebook Listening Feature (By SocialBakers)

Category
Social Media

Function
Metrics & Insight

Great For
Brands monitoring Facebook for trends and mentions.

Suitable for use by
B2B, B2C, Agency

Overview
Socialbakers introduces Facebook Page Listening, to enable clients to listen in on Facebook Page mentions, to discover trending topics, and monitor conversations around their brands.

Three things to know:
  • Users are now able to see, in addition to Twitter mentions feeds, all the mentions of keywords and topics from Facebook Pages
  • Organizations add keywords to track and then scroll through to see which Pages mentioning their brand or using their hashtags have more Fans, and what is being said of them
  • Available now

More information
http://www.socialbakers.com/blog/2479-socialbakers-introduces-facebook-page-listening

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Email Platform Gains Advanced Graphics Capabilities (By Campaign Monitor)
January 22, 2016 MarTech Product News, New Features , , ,

Product
Email Platform Gains Advanced Graphics Capabilities (By Campaign Monitor)

Category
Email Marketing

Function
Customer Engagement

Great For
Marketers using email to deliver personalized content.

Suitable for use by
B2B, B2C

Overview
Campaign Monitor adds advanced graphics capabilities to its email platform so that marketers can deliver highly personalized and graphically impactful email campaigns to subscribers.

Three things to know:
  • Enables marketers to crop, resize, brighten, sharpen, and enhance images to create professional-looking designs directly inside the email builder
  • Customize almost every aspect of the campaigns including content, images, subject lines, interactive content, and surveys with just a few clicks
  • Includes a smart color picker that will remember recently-used colors, to access brand colors with one click

More information
https://www.campaignmonitor.com/blog/new-features/2016/01/introducing-the-all-new-campaign-monitor/

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Customers Gain Access to Large Scale Data Sets (By MediaMath)
January 22, 2016 MarTech Product News, New Products , , , , , ,

Product
Customers Gain Access to Large Scale Data Sets (By MediaMath)

Category
Advertising: Targeting & Relevance

Function
Customer Acquisition

Great For
Marketers tapping data to identify target audiences.

Suitable for use by
B2B, B2C, Agency

Overview
MediaMath announced Helix, a new business unit offering proprietary data to marketers, enabling them to identify and gain deeper insight into target audiences.

Three things to know:
  • Leverages high quality transactional data from merchants combined with MediaMath’s data footprint and deep integrations with global data partners
  • Members will be able to access proprietary insights to get a more holistic view of target audiences
  • Current MediaMath clients in the U.S. can opt in to access Helix now, other regions will be announced in stages moving forward

More information
http://www.mediamath.com/news/mediamath-announces-the-launch-of-helix-its-proprietary-data-business/

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