Monthly Archives: February 2016

Nasdaq Acquires Marketwired
February 26, 2016 Acquisitions, MarTech Product News , , , , , ,

Product
Nasdaq Acquires Marketwired

Category
Public Relations, Newswire

Function
Customer Acquisition, Customer Engagement

Great For
Organizations that currently work with Nasdaq and Marketwired.

Suitable for use by
B2C, B2B, Agency

Overview
Nasdaq plans to acquire Marketwired, a global provider of news distribution services and analytics for communications professionals. The acquisition will enhance Nasdaq’s corporate services and product suite with the addition of Marketwired’s media analytics and targeting capabilities.

Things to know:
  • Nasdaq’s corporate services clients will gain access to Marketwired’s social media targeting tools and analytics
  • The combined company will provide global distribution of news releases through Nasdaq’s GlobeNewswire distribution capabilities and work-flow platform

Other Information
http://www.marketwired.com/press-release/nasdaq-to-acquire-marketwired-nasdaq-ndaq-2096393.htm

Press Release
http://www.nasdaqomx.com/newsroom/pressreleases/pressrelease?messageId=1432171&displayLanguage=en

Share on FacebookTweet about this on TwitterShare on LinkedIn
Beintoo Spins Off Cuebiq
February 26, 2016 Acquisitions, MarTech Product News , , , , ,

Product
Beintoo Spins Off Cuebiq

Category
Business Intelligence

Function
Customer Acquisition, Customer Engagement

Great For
Organizations looking to tap business intelligence.

Suitable for use by
B2C, B2B, Agency

Overview
Beintoo has launched Cuebiq, a US-based business intelligence (BI) company that enables businesses to understand consumers’ offline behavior and purchase intent. The company is also releasing, VisitQ, an attribution dashboard that provides access to campaign report data providing actionable insights, summaries and recommendations for campaign optimization.

Things to know:
  • Cuebiq offers a suite of products that provide a complete view of a consumer’s offline geo-behavior and includes AudienceQ, which collects smart data from users to create audience segments
  • Antonio Tomarchio, former CEO of Beintoo, has been appointed CEO of Cuebiq. Beintoo will remain a separate company operating in Europe under new leadership

Press Release
http://www.cuebiq.com/press#cuebiq

Share on FacebookTweet about this on TwitterShare on LinkedIn
Contently Acquires Docalytics
February 26, 2016 Acquisitions, MarTech Product News , , , ,

Product
Contently Acquires Docalytics

Category
Content Marketing

Function
Customer Engagement, Metrics & Insight

Great For
Organizations seeking an analytics solution for content marketing.

Suitable for use by
B2C, B2B

Overview
Contently announces the acquisition of Docalytics, a marketing and sales analytics provider. With this acquisition, Contently plans to integrate Insight Engine, a tracking and analytics software into Contently’s existing analytics suite, providing customers with one centralized location for tracking, managing, and optimizing content production and performance.

Things to know:
  • Contently’s platform will gain key features including the ability to track downloadable content, optimize lead capture forms, and integrate with marketing automation, CRM, and email marketing platforms
  • All Docalytics employees are staying on, and will focus on growing Contently’s engineering team and customer base
  • Updated products are scheduled to be available in March

Other Information
https://contently.com/strategist/2016/02/18/bringing-data-downloadable-content-new-acquisition/

Press Release
http://www.businesswire.com/news/home/20160218005868/en/Contently-Acquires-Docalytics-Enhance-Enterprise-Capabilities

Share on FacebookTweet about this on TwitterShare on LinkedIn
ClickTale Acquires Flightrecorder
February 26, 2016 Acquisitions, MarTech Product News , , , ,

Product
ClickTale Acquires Flightrecorder

Category
Mobile Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Mobile app developers seeking a user experience solution.

Suitable for use by
B2C, B2B

Overview
Clicktale announces the acquisition of FlightRecorder, a provider of user experience solutions for mobile apps. This technology will serve as the basis for a new offering, Clicktale for Apps, a user experience, engagement and app analytics solution providing businesses with visual insights and recommendations for improving their apps and engaging users.

Things to know:
  • Works for both native and hybrid apps
  • Includes user session replays, crash reports, data insights, mobile analytics, and heat maps
  • Available now as an all-in-one SDK for iOS and Android

Press Release
http://www.prnewswire.com/news-releases/clicktale-acquires-mobile-app-experience-innovator-flightrecorder-569238861.html

Share on FacebookTweet about this on TwitterShare on LinkedIn
Bloglovin Acquires Sverve
February 26, 2016 Acquisitions, MarTech Product News , , , , ,

Product
Bloglovin Acquires Sverve

Category
Social Influencer Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Content creators and brands looking for tap influencer marketing.

Suitable for use by
B2C, B2B, Agency

Overview
Bloglovin’, a social discovery platform for blogs and lifestyle content, announces the acquisition of influencer marketing technology platform, Sverve. The acquisition will provide content creators with more opportunities to monetize and also enable brands to partner with relevant influencers.

Things to know:
  • Bloglovin plans to build on the success of their current native advertising business in the fashion/lifestyle space and expand its reach across industries including food and beverage, technology, automotive and consumer goods
  • Sverve will be rebranded “Activate By Bloglovin’”, a platform to activate connections between brands and content creators and communicate key messages to target audiences through blogs and social networks including Instagram, Twitter, Facebook, YouTube and Pinterest
  • Currently, Sverve has more than 25,000 active influencers and Bloglovin has 750,000 registered content creators

Press Release
http://www.prnewswire.com/news-releases/bloglovin-acquires-sverve-to-create-the-worlds-leading-influencer-marketing-platform-300221801.html

Share on FacebookTweet about this on TwitterShare on LinkedIn
Customer Service Tools Added to Social Media
February 26, 2016 MarTech Product News, New Products , , , ,

Product
Customer Service Tools Added to Social Media

Category
Social Engagement

Function
Customer Acquisition, Customer Engagement

Great For
Brands using social media to gain customer feedback.

Suitable for use by
B2C, B2B

Overview
Twitter announces tools, Direct Messages and Customer Feedback, designed to enhance customer service and increase engagement.

Things to know:
  • With Direct Messages, businesses can add a deep link to Tweets that automatically displays a call to action button inviting customers to send direct messages
  • Customer Feedback enables users to privately share opinions with a business after a service interaction
  • Direct Messages is available now but Customer Feedback will begin rolling out to select brands over the next few weeks

Press Release
https://blog.twitter.com/2016/making-customer-service-even-better-on-twitter

Share on FacebookTweet about this on TwitterShare on LinkedIn
Platform Updates Speed Social Media Insights
February 26, 2016 MarTech Product News, New Products , , , , ,

Product
Platform Updates Speed Social Media Insights

Category
Social Media Analytics

Function
Customer Acquisition, Customer Engagement, Metrics & Insight

Great For
Organizations tapping social media data for insights.

Suitable for use by
B2C, B2B

Overview
Synthesio launches an updated version of its API and social media intelligence platform with new features that speed the interaction with social data, surfacing of insights and tracking KPIs.

Things to know:
  • Includes capabilities that improve how customers interact with social data, including filtering years of data, identifying deeper insights and quickly sharing robust KPI’s within an organization
  • Targets organizations that utilize social media intelligence for market research, brand health monitoring, crisis management and overall campaign measurement
  • Available now

Press Release
http://www.synthesio.com/blog/social-media-intelligence-platform-v3/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Analytics Tool Builds User Profiles – SimilarWeb
February 26, 2016 MarTech Product News, New Products , , ,

Product
Analytics Tool Builds User Profiles

Category
Mobile Marketing

Function
Customer Engagement

Great For
App developers looking to gain a better understanding of their users.

Suitable for use by
B2C, B2B

Overview
SimilarWeb adds SimilarWeb Portrait, a new features that utilizes inferred analytics and advanced statistical algorithms to build user profiles so that app developers can personalize apps and provide a more targeted user experience.

Things to know:
  • The user portrait includes age, gender, interests and favorite brands, while keeping personal identifying information out
  • Developed by SimilarWeb’s Mobile R&D division which formed after the acquisition of Quettra
  • Open for registration at portrait.similarweb.com/signup

Press Release
http://www.similarweb.com/blog/portrait-launch

Share on FacebookTweet about this on TwitterShare on LinkedIn
Video Ad Solution Offers Unified Approach to Social Media Platforms – Pixability
February 26, 2016 MarTech Product News, New Products , , , , ,

Product
Video Ad Solution Offers Unified Approach to Social Media Platforms – Pixability

Category
Video Advertising

Function
Branding, Customer Acquisition

Great For
Advertisers targeting social media with video ads.

Suitable for use by
B2C, B2B, Agency

Overview
Pixability announces Pixability v4, an advanced video ad buying solution for YouTube, Facebook, Instagram, and Twitter. The solution enables advertisers to develop a unified approach to video advertising reaching across premium video platforms while managing disparate ad formats and metrics.

Things to know:
  • Offers advertisers access to a set of normalized video ad metrics that account for each premium video platform’s distinct specifications
  • Provides audience and placement targeting using the Ad Recommendation Engine, Custom Audience targeting, and proprietary algorithms
  • Enables advertisers to assess, and compare, campaign performance across premium video platforms in a single dashboard

Press Release
http://www.pixability.com/recent-press-releases/pixability-announces-media-industrys-most-advanced-walled-garden-video-advertising-solution

Share on FacebookTweet about this on TwitterShare on LinkedIn
Tools Highlight Content Performance and Track Customer Engagement – Lytics
February 26, 2016 MarTech Product News, New Products , , , , ,

Product
Tools Highlight Content Performance and Track Customer Engagement – Lytics

Category
Content Marketing, Customer Relationship Marketing

Function
Customer Engagement, Metrics & Insight

Great For
Organizations looking to track content performance.

Suitable for use by
B2B, B2C

Overview
Lytics, a personalized-marketing technology provider, unveils two new products. The Lytics Content Affinity Engine uses machine learning to determine which content is performing well and which customers the content appeals to. Lytics Journey Reporting is a dashboard that visualizes trends in companies’ customer data and also highlights how customers move through the engagement process.

Things to know:
  • The Lytics Content Affinity Engine enables companies to focus content marketing resources on top performing content that is in demand and also distribute that content to key customers
  • The Lytics Journey Reporting dashboard provides companies with detailed information about how their customer base moves through the marketing funnel
  • Both tools are built on top of Lytic’s Customer Data Platform and are available for order now

Press Release
http://www.prweb.com/releases/2016/02/prweb13217390.htm

Share on FacebookTweet about this on TwitterShare on LinkedIn
Solution Provides Accurate Campaign Reporting – LeanData
February 26, 2016 MarTech Product News, New Products , , ,

Product
Solution Provides Accurate Campaign Reporting (by LeanData)

Category
Marketing Campaign Management

Function
Customer Acquisition, Customer Engagement

Great For
Organizations seeking accurate marketing reporting.

Suitable for use by
B2B

Overview
LeanData, a provider of B2B sales solutions, announces the release of LeanData Clarity, a platform that provides accurate marketing reporting with campaign attribution so that marketers can use that information to design targeted campaigns and communicate campaign effectiveness.

Things to know:
  • The platform taps LeanData’s Lead2Account matching engine which enables Account-Based Marketing (ABM) and target-account selling initiatives within Salesforce
  • Enables companies to focus sales and marketing resources on customers with real intent to buy
  • LeanData is a member of the Salesforce AppExchange

Press Release
http://www.leandatainc.com/press-release/leandata-announces-first-ever-account-based-marketing-platform

Share on FacebookTweet about this on TwitterShare on LinkedIn
Mobile Engagement Platform Inserts Key Features into Live Apps – Insert
February 26, 2016 MarTech Product News, New Products , , , , ,

Product
Mobile Engagement Platform Inserts Key Features into Live Apps – Insert

Category
App Development: Mobile

Function
Customer Acquisition, Customer Engagement

Great For
Mobile app developers looking to integrate engagement tools into live apps.

Suitable for use by
B2B, B2C

Overview
Insert unveils the Codeless Mobile Engagement Platform, offering mobile app developers the ability to insert must-have mobile marketing features directly into live apps with no coding required.

Things to know:
  • The “inserts” consist of pre-built features for guidance, communication, conversion, acquisition and other engagement practices
  • The platform works by learning the app structure, real-time context and digital body language of a user and then inserting features and tools, defining audiences, creating triggers, and determining the context in which they are activated
  • Available now

Press Release
http://insert.io/insert-launches-worlds-first-codeless-mobile-engagement-platform-offering-a-broad-set-of-instant-features-for-live-apps/

Share on FacebookTweet about this on TwitterShare on LinkedIn
This Twitter Secret Makes it Easy to Turn Followers Into Email Subscribers
February 23, 2016 Advertising, Products, Social Media Marketing, Tips & Tricks

Something we hear often is that it can be difficult to get a Twitter follower to become an email subscriber.  We develop all the tools we can, but at the end of the day, the easiest way to sign up would be an in-app action; something we don’t have control over.

While Facebook is developing more and more tools to build the bridge between social and email, Twitter sometimes seems a little bit behind.

READ ALSO: Facebook & Email Work Together for More Effective Marketing

Read the full article at FanBridge

Share on FacebookTweet about this on TwitterShare on LinkedIn
This Twitter Secret Makes it Easy to Turn Followers Into Email Subscribers
February 23, 2016 Advertising, Products, Social Media Marketing, Tips & Tricks

Something we hear often is that it can be difficult to get a Twitter follower to become an email subscriber.  We develop all the tools we can, but at the end of the day, the easiest way to sign up would be an in-app action; something we don’t have control over.

While Facebook is developing more and more tools to build the bridge between social and email, Twitter sometimes seems a little bit behind.

READ ALSO: Facebook & Email Work Together for More Effective Marketing

Read the source article at FanBridge

Share on FacebookTweet about this on TwitterShare on LinkedIn
Intent Data Infused SmartPersonas™ Set to Supercharge B2B Content Marketing Strategy
February 23, 2016 Content Marketing, MarTech Product News

Today, SaaS customer intelligence company Cintell announced an exclusive partnership with Bombora, the provider of intent and demographic data for Business-to-Business (B2B) marketers.

Read the source article at martechadvisor.com

Share on FacebookTweet about this on TwitterShare on LinkedIn
Mobile Devices Now Driving 56 Percent Of Traffic To Top Sites — Report
February 23, 2016 Analytics, Industry Buzz, Mobile Marketing

Time on site and pages viewed remain higher on the desktop, however. Please visit Marketing Land for the full article.

Read the source article at Marketing Land

Share on FacebookTweet about this on TwitterShare on LinkedIn
Live: Google Launches AMP Results In Mobile Search Results
February 23, 2016 Advertising, Industry Buzz, MarTech Product News, Search Marketing, Social Media Marketing

A day earlier than expected, Google has pushed AMP results in the Google mobile news carousel. You should be able to see it yourself.

The post Live: Google Launches AMP Results In Mobile Search Results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Read the source article at Search Engine Land

Share on FacebookTweet about this on TwitterShare on LinkedIn
Marketing Qualified Leads versus Sales Qualified Leads: The Reality Gap
February 23, 2016 Industry Buzz, Lead Generation & Nurturing, Sales Enablement

Let’s talk about the language associated with lead classification. There are quite a few abbreviations and acronyms in play that define leads as being of a certain type. For example, HQLs (highly qualified leads), AQLs (automation qualified leads), TALs (tele-prospecting accepted leads), TQLs (tele-prospecting qualified leads), TGLs (tele-prospecting generated leads), SGLs (sales generated leads), and SALs (sales accepted leads).

Read the full article at martechadvisor.com

Share on FacebookTweet about this on TwitterShare on LinkedIn
Metric Insights Announces Version 4.0
February 23, 2016 MarTech Product News, Products

Metric Insights has announced the latest edition of Metric Insights, Version 4.0. This new version adds powerful new features to surface key insights and notify you of critical changes in your data.

Read the full article at martechadvisor.com

Share on FacebookTweet about this on TwitterShare on LinkedIn
Metric Insights Announces Version 4.0
February 23, 2016 MarTech Product News, Products

Metric Insights has announced the latest edition of Metric Insights, Version 4.0. This new version adds powerful new features to surface key insights and notify you of critical changes in your data.

Read the source article at martechadvisor.com

Share on FacebookTweet about this on TwitterShare on LinkedIn