Product
Header Bidding Solution for Mobile Apps (by AppNexus)

Category
Mobile Advertising

Function
Customer Acquisition, Branding

Great For
Enabling mobile developers to work with multiple mobile ad network partners.

Suitable for use by
B2B, B2C, Agency

Overview
AppNexus, an independent ad tech company, announces the launch of PriceCheck, a solution enabling mobile app developers to maximize their yield through a multi-bid auction of advertising inventory.

Three things to know:
  • Allows hundreds of Demand Side Platforms (DSPs) and ad networks to bid on an impression at the same time
  • Offers the added benefit of displaying ads with virtually zero latency, dramatically improving the end user experience
  • Is generally available for banner, video and interstitial ad units

More information
http://blog.appnexus.com/2016/real-time-real-talk-pricecheck-101/

Press Release
https://www.appnexus.com/en/company/news-and-events/press-releases/news-2016-0126

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