Product
Time, Inc. to Acquire Viant (by Viant)

Category
Advertising: Buying, Serving & Management

Function
Branding, Customer Acquisition

Great For
Advertisers who want to target Time’s subscriber base.

Suitable for use by
B2B, B2C, Agency

Overview
Time, Inc. plans to acquire Viant, combining Time’s premium content, subscriber data, and advertising inventory with Viant’s first party data and programmatic capabilities.

Things to know:
  • Will increase Time Inc.’s ability to offer sophisticated targeting and measurement capabilities
  • Will tap Viant’s large pool of registered users through its suite of advertising applications

Press Release
http://viantinc.com/time-inc-to-acquire-viant/

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