Monthly Archives: March 2016

Vibes Launches Transactional Mobile Messaging and Consumer Report
March 31, 2016 MarTech Product News, Mobile Marketing

Summary: 
Vibes, a cloud-based mobile marketing technology platform, has launched a transactional mobile messaging solution to power automated service messaging programs across mobile platforms.


Category: Mobile Marketing


Read about Vibe at CabinetM


From the press release:
Using Vibes’ Catapult platform and APIs, business users can set up messages and rules, which are triggered by “events,” such as shipping updates, service prompts, processing alerts, product updates and more.

The new consumer report from Vibes found strong demand for service-based mobile messages. Two in three consumers said shipping alerts for online orders, delivery alerts and payment confirmations would increase their likelihood of making a purchase.

 

Read the press release:
http://www.businesswire.com/news/home/20160331005182/en/Vibes-Launches-Transactional-Mobile-Messaging-Consumer-Report

 

Share on FacebookTweet about this on TwitterShare on LinkedIn
Instagram Has a Busy Week: Videos, Discover, and Algorithms – Oh my!
March 31, 2016 MarTech Product News, Social Media Marketing

Summary 
This week Instagram has rolled out longer videos,  released “Discover People” page for desktop, and responded to user concerns about the algorithm

  • Minute Long Videos
    With the increase in time spent watching video, Instagram will now be offering 60 second videos to users and brands.

  • Discovering People for Desktop
    The company made an addition to the desktop version of its app. Now users can use the “Discover People” feature to find and follow other Instagram users. This addition provides feature parity with their mobile web app.

  • Reassuring Angry Users
    After coverage of Instagram’s potential move to algorithmic feeds (not chronological) caused user backlash, the company has made it clear that no such release has been updated just yet.

  • Why care?
    Scroll down to our Industry Buzz to get data about why you should care about Instagram’s moves.  


Category: Social Media Marketing 


Function: Customer Engagement and Retention


For use by: All company types, Any size


Blurb from the blog post on video:

“In the last six months, the time people spent watching video increased by more than 40 percent. And longer videos mean more diverse stories from the accounts you love, whether it’s Selena Gomez hanging out with friends or beauty star Bretman Rock’s latest makeup tutorial.

For iOS, we’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out the Instagram Help Center.”

Read the Instagram blog on video:  
http://blog.instagram.com/post/141905496242/160329-video

Read the MarTech Advisor article on Discover People for desktop and the algorithmic feed:
http://www.martechadvisor.com/news/social-media/instagram-releases-discover-people-page-for-desktop-responds-to-users-concerns-regarding-algorithmic-feed/

 

Share on FacebookTweet about this on TwitterShare on LinkedIn
Snapchat Announces Chat 2.0, AutoAdvance Stories, Updates to Privacy Policy and ToS
March 31, 2016 MarTech Product News, Social Media Marketing

Summary 
Snapchat announces Chat 2.0, supporting videos, audios, GIFs, and stickers in a single interface.  


Category: Social Media Marketing


Function: Customer Acquisition, Customer Engagement


For use by: All company types, All company sizes


 Snapchat on CabinetM 


 From the Snapchat blog:

What we love most about the new Chat is how easily you can transition between all these ways of communicating — just like you do in person. When that’s possible, you aren’t texting, calling, or video chatting… you’re just talking. We’ve been working on this redesign for a while — we can’t wait to hear what you think!

We’re also introducing Auto-Advance Stories, the fastest way to catch up with your friends. When you finish a Story, the next one begins automatically — simply swipe to skip ahead, or pull down to exit!

Lastly, we’re refreshing our Terms of Service and Privacy Policy, making some things clearer, and building foundations for awesome new products to come. Check out our new Privacy Center for more on that!

 

Read the full Snapchat blog post:
http://snapchat-blog.com/post/141902878020/chat-20

Share on FacebookTweet about this on TwitterShare on LinkedIn
Google Moves: AdWords Overhaul and YouTube Easier Live Streaming
March 31, 2016 MarTech Product News, Search Marketing, Social Media Marketing

Summary:
Here’s the Google news this week:

    • Google announced they will be redesigning AdWords to make make it more relevant to increased mobile device usage. This is the first major redesign since the service’s launch 15 years ago.

    • Rumors have the company looking to make live streaming on YouTube easier. It was reported that they are working on a new mobile application YouTube Connect, with similar functionality to Facebook Live and Periscope.


Category: Search Engine Marketing, Social Media Marketing


Function: Customer Acquisition, Branding


For use by: All company types, All company sizes


For the CabinetM profile on Google AdWords

For more info on YouTube



From the Google blog:
Since introducing AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want, when they want it. We now use multiple devices throughout the day, and watch more videos and visit more websites and apps than ever before. Today, more Google searches take place on smartphones than on computers, globally.

The days of predictable web sessions have been replaced by numerous short bursts of digital activity throughout the day, primarily on mobile. In these micro-moments, consumers expect ads to be helpful and relevant – whether that’s showing product details, directions to the nearest store, a phone number to call, or additional information about the business they’re interested in.

 

Read the full blog post:
http://adwords.blogspot.in/2016/03/redesigning-adwords-for-the-mobile-first-marketer.html

 

From MarTech Advisor article:
“YouTube has been trying to capitalize on the live streaming business with its Creator Studio, therefore, this app does not come as a big surprise. YouTube has also taken on Amazon Twitch by offering a separate YouTube Gaming app and service. This allows video game streaming and has been quite well received.

In order to access YouTube Connect, the app users can sign in from their Google or YouTube account. After which, they can immediately stream on their mobile phones. The application will feature chat as well as tagging and will also include news feed. The news feed will feature the latest videos that the user or their friends have subscribed for. The app has not yet integrated with Twitter or Facebook.”

Read the full MarTech Advisor article:
http://www.martechadvisor.com/news/social-media/google-trying-to-make-youtube-live-streaming-easier/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Adobe Partners with comScore
March 31, 2016 Advertising, Analytics, MarTech Product News

Summary:
At last week’s Adobe Summit, Adobe announced its partnership with comScore, the company that measures audiences, brands and consumer behavior. The goal is to provide consistent audience measurement of video and ad content across devices.


Category: Analytics, Advertising


Function: Metrics


For use by: Any company type, any size


Adobe CabinetM profile


From the press release:
Through this partnership, comScore is incorporating new Adobe Certified Metrics, standardized digital census data built on the Adobe Cloud Platform and powered by Adobe Analytics, into its Cross Media, Audience and Advertising Product Suites. In addition, Adobe will integrate comScore audience data, including demographics, for Adobe Marketing Cloud customers.

People are watching content on an increasingly broad variety of devices. Paid digital content services are on the rise and, for two years running, the total number of authenticated digital TV views has doubled annually according to Adobe Digital Index. Comparable cross-platform metrics are one of the biggest friction points in television’s digital transformation.

 

Read the full press release:
http://www.adobe.com/news-room/pressreleases/201603/032216AdobeComScorePartnership2016.html

 

Share on FacebookTweet about this on TwitterShare on LinkedIn
Hootsuite Partners with ZeroFox to Protect Customers
March 31, 2016 MarTech Product News, Social Media Marketing

Summary
Hootsuite has partnered with ZeroFox, a social media security company, to protect companies from threats on social media.  


 

Category: Social Media Marketing


 

Function: Automation, Customer Acquisition


For Use By: All company types, All company sizes

 


Hootsuite CabinetM profile  


From the press release:
“With ZeroFOX for Hootsuite, more than 12 million of Hootsuite’s customers can identify, manage and tackle social media threats and fraudulent activities with ZeroFOX, all from within the Hootsuite dashboard. The integration is built to meet the needs of customers from a wide variety of industries, including regulated financial services, government, healthcare, retail, food and beverage, consumer packaged goods and more. With ZeroFOX for Hootsuite, users can:

  • Protect their accounts from brand impersonations, customer scams, fraud and malicious links

  • Monitor their accounts, hashtags and brand assets, and issue takedowns for malicious profiles and content

  • Automatically identify and remediate risks in a Hootsuite stream, all while monitoring other social media activities

 

Read the full press release:
https://hootsuite.com/about/press-releases/zerofox-partner

Share on FacebookTweet about this on TwitterShare on LinkedIn
Instagram Best Platform for Social Amplification, According to RhythmOne
March 31, 2016 Industry Buzz, Social Media Marketing

Summary
Programmatic ad platform Rhythm One has released their influencer marketing report for 2015, announcing Instagram best platform for social amplification. Marketing Dive reports on the details.

 

From the MarketingDive article:

  • In its 2015 influencer marketing report, RhythmOne found its influencer programs had an influencer engagement rate of 1.5%. Influencer engagement rate is a metric devised by RhythmOne that is found by dividing total engagements by total exposure.

  • In terms of best platform for social amplification, the study found Instagram topped the list with a social action rate of 2.09%. Social action rate is found by dividing social media engagements by social media exposure.

  • The alcoholic beverages category received the greatest earned media value with $21.03 in earned media for every dollar spent, followed by travel and tourism at $18.98, and CPG food at $12.03.


Read the full MarketingDive article:
http://link.marketingdive.com/click/6392927.3433/aHR0cDovL3d3dy5tYXJrZXRpbmdkaXZlLmNvbS9uZXdzL2luc3RhZ3JhbS1iZXN0LXBsYXRmb3JtLWZvci1zb2NpYWwtYW1wbGlmaWNhdGlvbi1yaHl0aG1vbmUvNDE2NDE0Lw/5643af9c6e4adcea59262ed0B6417f4df

 

Share on FacebookTweet about this on TwitterShare on LinkedIn
MarketingLand Discusses the Impact of Snapchat’s Updated Policies, Hinting at Ad Ambitions
March 31, 2016 Industry Buzz, Social Media Marketing

Summary
MarketingLand has parsed the changes to Snapchat’s privacy policy and Terms of Service, pointing to the possibility of what it means for the company’s future.
 

From the MarketingLand article:
Among the changes, Snapchat has introduced new language that mentions its service potentially containing third-party search results, updated the types of information that it collects from people who use its app or visit its site and tweaked how it refers to the products people can purchase through Snapchat. A Snapchat spokesperson declined to comment on the changes.


Companies change their terms of service and privacy policies fairly regularly, and typically, those changes are kinda boring. Usually they smooth out some language or make the documents more explicit about things that companies already do. But sometimes the changes also pave a path for things a company doesn’t yet do but plans to eventually do. The changes Snapchat has made to its terms of service and privacy policy appear to be a mix of the three. Below is a breakdown of the more eye-catching changes.

 

Read the full MarketingLand Article:
http://marketingland.com/snapchat-changed-terms-service-privacy-policy-170899

Share on FacebookTweet about this on TwitterShare on LinkedIn
Hootsuite Buys Sales Prodigy
March 31, 2016 MarTech Product News, Social Media Marketing

Summary
Hootsuite has acquired Sales Prodigy, a mobile app that helps tap into social selling opportunities. With Sales Prodigy, Hootsuite customers can quickly and easily find social selling opportunities and start conversations with prospects and customers in real-time on social media.

From the press release:
“Sales organizations across a wide variety of industries, from financial services to real estate, can use Hootsuite to efficiently source and close deals. Social selling solutions can help customers:

  • Consolidate all of their social networks and online communities in one platform

  • Filter out the noise through targeted, listening streams

  • Track and measure success with comprehensive analytics

  • Listen for the right opportunities to engage with prospects and customers

  • Improve their understanding of target accounts in anticipation for sales calls

  • Educate customers on social media policies and guidelines”

 

Read the full press release:
https://hootsuite.com/about/press-releases/hootsuite-acquires-sales-prodigy

 

Share on FacebookTweet about this on TwitterShare on LinkedIn
Snapchat Acquires Bitstrips
March 31, 2016 MarTech Product News, Social Media Marketing

Summary:
The video and picture messaging platform Snapchat has announced the acquisition of Bitstrips, developers of the folks behind popular emoji-creation service Bitmoji.

From TechCrunch:
“The idea behind Bitmoji is simple. Users download the app and create an Avatar that represents them. They can choose from a wide range of options like face shape, hair color and cut, eye shape and color, etc. From there, Bitmoji is added as a third-party keyboard, and the app offers hundreds of options for users to send to their friends, all featuring their avatar.

Given Bitstrip’s experience with keyboard integrations and general design that people have grown to love, there are a number of options for Snapchat to integrate the service into the main Snapchat platform.

For one, Snapchat’s geofilters could become more personalized and tailored to each user. On the other hand, Snapchat could use the Bitstrips team to integrate Snapchat into the phone’s main keyboard, as Fortune suggests.”

Read the full article at TechCrunch:
http://techcrunch.com/2016/03/25/snapchat-reportedly-acquires-bitmoji-maker-bitstrips-for-100-million/

 

Share on FacebookTweet about this on TwitterShare on LinkedIn
5 Mantras for a Measurement-Driven Organization
March 30, 2016 Analytics, Tips & Tricks

The days of Mad Men are gone.  The stereotype of a successful marketer has changed, and unfortunately we no longer have time for those 2 martini lunches. Marketing is becoming as much science as it is art. I’m a big fan of mantras. I think they go a long way when it comes to cultural […]

The post 5 Mantras for a Measurement-Driven Organization appeared first on Impact Radius.

Read the full article at impactradius.com

Share on FacebookTweet about this on TwitterShare on LinkedIn
Having a Data-Driven Marketing Program Helps You Crush the Competition
March 30, 2016 Big Data, Email Marketing, Market Research & Planning, Tips & Tricks

Most marketers are just beginning to learn “data literacy.” But marketers that know where data’s coming from and how to wield that data to sell products will be far ahead of their competitors. Read the full article at MarketingProfs

Read the full article at marketingprofs.com

Share on FacebookTweet about this on TwitterShare on LinkedIn
Google Announces AdWords Overhaul to Better Support Advertising Across Devices
March 29, 2016 Advertising, MarTech Product News, Search Marketing

Google has announced that it is going to redesign AdWords in order to make it more aligned with the customer requirements of the present age. In an official blog, Google revealed that AdWords will now feature Material Design.

Read the full article at martechadvisor.com

Share on FacebookTweet about this on TwitterShare on LinkedIn
Brands can now pin how-to guides on Pinterest, but not as ads
March 29, 2016 Advertising, MarTech Product News, Social Media Marketing

On Tuesday Pinterest is showing off the first set brands using new how-to pins that people can click on to see step-by-step guides. Please visit Marketing Land for the full article.

Read the full article at Marketing Land

Share on FacebookTweet about this on TwitterShare on LinkedIn
Hootsuite buys Sales Prodigy app to offer better tools for social marketing to potential buyers
March 29, 2016 MarTech Product News, Products, Social Media Marketing

The Vancouver-based social management platform will now offer more specialized capabilities to businesses looking for customers who post about their needs online. Please visit Marketing Land for the full article.

Read the full article at Marketing Land

Share on FacebookTweet about this on TwitterShare on LinkedIn
5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans
March 29, 2016 Advertising, MarTech Product News, Search Marketing

It’s time to move beyond “people-based marketing” as a catchphrase and jump on board. Columnist Mike Sands discusses how it will help brands connect with people and create more relevant messages. Please visit Marketing Land for the full article.

Read the full article at Marketing Land

Share on FacebookTweet about this on TwitterShare on LinkedIn
Google to Stop Displaying Toolbar PageRank Scores
March 29, 2016 Uncategorized

A company spokesperson has confirmed with SEJ that PageRank is officially being shuttered.

The post Google to Stop Displaying Toolbar PageRank Scores appeared first on Search Engine Journal.

Read the full article at Search Engine Journal

Share on FacebookTweet about this on TwitterShare on LinkedIn
​New app ​Tagly ​bets on ​connect​ing​ consumers with brand content
March 29, 2016 Brand Management, Content Marketing, Referral Marketing, Social Media Marketing

Tagly claims to be the first social platform dedicated to exclusively showcase content created by brands. Its goal is to allow users to discover, share, and collect the branded content they love, and brands to ramp up the amount of followers who actually get to see their posts.

Read the full article at TechCrunch

Share on FacebookTweet about this on TwitterShare on LinkedIn
Qvidian Adds Content and Data Visualizer to Content Analytics Offering
March 29, 2016 Analytics, Content Marketing, MarTech Product News

Qvidian, a leading provider of cloud-based solutions for sales execution, announced powerful enhancements to its Content Analytics solution. Qvidian has launched visualizers which help users to create visual reports and resolve issues in order to facilitate better management of content selling organization.

Read the full article at martechadvisor.com

Share on FacebookTweet about this on TwitterShare on LinkedIn
The Emojis Used Most by Brands in Marketing Messages
March 29, 2016 Brand Management, Content Marketing, Tips & Tricks

The use of emojis in marketing messages sent by brands via email and mobile has increased 777% since the start of 2015, according to a recent report from Appboy. Read the full article at MarketingProfs

Read the full article at marketingprofs.com

Share on FacebookTweet about this on TwitterShare on LinkedIn