Shopify recently announced it will acquire privately held Kit CRM, INC, a virtual marketing assistant that leverages messages to help businesses market their online stores.
From the press release:
“The acquisition will bolster Shopify’s focus on the growing trend towards “conversational commerce,” paving the way for mobile and messaging platforms to help merchants run their businesses.”
“We believe messaging apps are the gateway for the internet on mobile, and conversational commerce represents a huge opportunity for Shopify,” said Craig Miller, Chief Marketing Officer at Shopify. “Kit addresses a real pain point for merchants and is one of our most highly rated apps in the Shopify App Store. We look forward to having the Kit team join Shopify and help us define the future of conversational commerce together.”
Link to the press release: