Monthly Archives: June 2016

What does the future hold for SEO, online advertising and social media?
June 30, 2016 Industry Buzz

Summary:

Today’s marketing landscape reflects predictions made in science fiction films from the 80’s. We have predictive technology, machine learning and computers that can perform complex actions at nothing more than a voice command.  We are living in a new age of internet capability where every discovery leads to more endless possibilities than the last.  The impact this is having on the marketing world is immense as brands look to keep a pace with their customers, the adopters of this technology.

From the article: 

“There are more users as the internet becomes more affordable and available to different demographics. There are also more outlets for search visibility. When traditional advertising methods finally cease to exist altogether, businesses will have no choice but to look to inbound marketing campaigns in the online world.”

Link to the full Marketing Tech News article

 

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Think my marketing tech landscape is too big? It’s missing 1,900 firms
June 30, 2016 Industry Buzz

Summary

Scott Brinker is sure to disclaim that his marketing technology landscape graphic is only a “representative sample” — that there actually many more martech companies out there than he has been able to discover and include.  The founders at CabinetM recently shared with Scott a list of all the martech vendors that they’ve identified in the world, and found 1,900 marketing technology companies that weren’t on the Scott Brinker landscape, but also found about 1,900 companies that they missed in their original research.

After seeing this, Scott interviews CabinetM’s CEO, Anita Brearton, to get her perspective the marketing technology landscape.

Quote from the article:

“I think we are probably getting close to a peak number, but that doesn’t mean that innovation halts. It does mean, however, that the industry will continually reshape itself. There are a number of factors impacting the overall size of industry.” Anita Brearton, CEO of CabinetM

Link to the full article: 

http://chiefmartec.com/2016/06/marketing-technology-landscape-missing-1900-companies/

 

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RedPoint Global Integrates with Microsoft Azure HDInsight
June 30, 2016 Analytics

Summary:

This partnership enhances the accessibility of viewing and downloading customer data in HDInsight.


Category: Business Intelligence


Function: Metrics and Insights


From the press release:

“Azure customers looking to maximize their data investments and simplify their HDI consumption will find RedPoint’s new integration a very attractive offering,” said RedPoint Global CTO George Corugedo. “Our newest integration with Microsoft Azure is a testament to how RedPoint continues to offer customers an increasing number of options for easily creating the highest quality enterprise data and then effectively utilizing that data to drive superior business results.”

Link to the full press release:

http://www.marketwired.com/press-release/redpoint-global-delivers-data-management-support-to-microsoft-azure-hdinsight-2137999.htm

 

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TapFwd Partners with Cuebiq to Bring Location Data to Mobile Marketers
June 30, 2016 Mobile Marketing

Summary:

The collaboration between TapFwd and Cuebiq brings high-valued, exclusive location data into the hands of mobile marketers. 


Category: Mobile Marketing


Function: Location Data & Metrics


From the press release:

“Our partnership with Cuebiq brings new depth to the person-level data marketers can access,” said Alex Wasserman, Co-Founder and CEO of TapFwd. “Incorporating Cuebiq’s data into TapFwd’s mobile-first DMP not only improves the efficacy of person-based targeting, but furthers our mission of making data accessible to mobile marketers.” 

Link to the full press release:

http://www.martechadvisor.com/news/data-management-platformcustomer-data-platforms/tapfwd-partners-with-cuebiq-to-bring-mobilespecific-location-data-to-tapfwds-mobilefirst-data-management-platform/

 

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Certain Partners with Microsoft to Construct a Windows App
June 30, 2016 Event Marketing

Summary:

The new windows app will assist event marketers in coordinating event logistics, capturing event attendee data and providing an easy and quick check-in process for attendees.


Category: Event & Trade Show Marketing


Function: Channel Marketing, Planning, Customer Engagement & Retention


From the BusinessWire release:

“We could not have found a better partner than Microsoft to help enhance our enterprise customer experience through industry-leading technology,” remarked Glen Bentley, Vice President of Product Management at Certain. “We have seen a dramatic uptake in the adoption of Windows 10. Partnering with Microsoft has enabled us to rapidly provide our advanced check-in capabilities, natively, on Windows 10 devices for our customers.”

Link to the full press release:

http://www.businesswire.com/news/home/20160629005161/en/Partners-Microsoft-Build-Universal-Windows-App-Event

 

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Mid-Year Marketing Checklist
June 30, 2016 Industry Buzz, Market Research & Planning

Summary:

Heidi Cohen reminds us that we’re halfway through the year and advises marketers to do a mid-year check-up to ensure stability in this dynamic industry.


Category: Marketing Research & Planning


Function: Research


From the Heidi Cohen article:

“Even if you’ve got years of experience, this mid-year marketing checklist ensures you don’t miss something in today’s dynamic marketplace.”

 Link to the full article:

http://heidicohen.com/mid-year-marketing-checklist/

 

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Where Unicorns Come From – Feeder Roles for Marketing Technologists
June 30, 2016 Industry Buzz

Summary:

Erica Seidel shares a handful of findings on where Marketing Technologist are coming from and why it matters.


Category: MarTech


Function: Marketing Research & Planning


From the Article:

“As a recruiting expert for senior marketing roles, I’ve followed the rise of the marketing technologist closely. I was curious about where marketing technologists are coming from. What are the breeding grounds for them?”

Link to the full article:

http://chiefmartec.com/2016/06/unicorns-come-feeder-roles-marketing-technologists/

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Pinterest Adds 4 New Shopping Features
June 30, 2016 Sales Enablement

Summary:

Thanks to Pinterest for rolling out four recent shopping features aimed to help increase online sales, e. Ecommerce marketers have a chance at implementing new marketing strategies into their upcoming plans.


Category: Sales Enablement


Function: Customer Engagement and Retention


From the Search Engine Journal:

“Pinterest is upping its ecommerce game and wants to become the go-to social shopping platform. Here are the four new shopping features Pinterest has introduced to help businesses boost their online sales.”

Link to the full SEJ article:

https://www.searchenginejournal.com/new-pinterest-shopping-features/167119/?utm_medium=feed&utm_source=feedpress.me&utm_campaign=Feed%3A+searchenginejournal

 

 

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Twitter Introduces Stand-Alone Dashboard App
June 30, 2016 Social Media Marketing

Summary:

Twitter’s new stand-alone dashboard app is an easy and cost-effective way to help small and medium sized businesses manage engagement and track audiences.


Category: Social Media Marketing


Function: Customer Engagement and Retention


From the MarTech Advisor article:

Noah Pepper, Product and Engineering Manager, Twitter, conveyed through a blog post, “For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers.” He added, “It’s a place for authentic interactions – but we know that creating these kinds of connections isn’t always easy for businesses that are time and resource-constrained. That’s why we built a brand new app to help the busy people behind these businesses.”

 

Link to the full MarTech Advisor article:

http://www.martechadvisor.com/news/social-media/twitter-initiates-standalone-dashboard-app-targeted-at-small-and-medium-enterprises/

 

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Yelp Releases ‘Yelp Knowledge’ with 3 New Partners
June 30, 2016 Advertising, Brand Management, Competitive Intelligence

Summary:

Yelp Knowledge’s new partnership program opens up doors to Yelp’s dataset of more than 100 million reviews over 12 years of data focused on local analytics and insights.


Category: Advertising


Function: Management & Ad Serving


From Yelp’s Blog:

“Today we’re announcing the official launch of Yelp Knowledge, a new partnership program that enables access to the Yelp dataset of more than 100 million reviews and almost 12 years of historical data for local analytics and insights. This highly structured dataset is location specific and enables both local and national businesses to access a wealth of untapped wisdom. Initial Yelp Knowledge partners Medallia, Reputology, and Revinate, join Sprinklr, who was our inaugural partner and launched an integration with Yelp earlier this year.”

Link to Yelp’s Blog:

https://www.yelpblog.com/2016/06/yelp-knowledge-local-analytics-launches-3-new-partners

 

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Razorfish Announces COSMOS, a Data Intelligence Platform
June 30, 2016 Analytics

Summary:

COSMOS allows marketers to capture a deep and tailored view of their targeted customers by using a combination of algorithms, data intelligence and machine learning to assist in creating timely and effective brand experiences.


Category: Business Intelligence


Function: Metrics & Insights


 From the PR Newswire press release:

“New business models are changing old paradigms and companies must now adapt to connect with consumers who are more empowered than previous generations, with more touch points than ever before,” said Shannon Denton, chief executive officer, Razorfish. “With COSMOS, we can now harness intelligence from online and offline data to create a single view of the customer, while at the same time creating experiences that will not only disrupt and drive growth for businesses but also improve the lives of their customers.”

 

Link to the full release:

http://www.prnewswire.com/news-releases/razorfish-announces-cosmos-data-intelligence-platform-300290510.html

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Freshdesk Introduces CRM Aimed at High-Velocity Sales Teams
June 30, 2016 Customer Relationship Management

Summary:

Freshsales, a customer relationship management platform, is built to enhance sales rep productivity and workflow within a fast paced environment.


Category: Customer Relationship Management (CRM)


Function: Customer Engagement and Retention


From the DemandGen Article:

“For years, our sales team struggled to integrate all the products we needed into one of the leading CRM tools — but in the end, it was still just an expensive manual dumping ground for data,” he explained. “As a fast growing SaaS business, we needed a solution that empowered our sales team with context based on user activity, prioritized leads based on engagement and enhanced sales rep productivity. Sick of cobbling together a system that had already cost hundreds of thousands of dollars, we decided to build Freshsales.”

Link to the DemandGen Article:

http://www.demandgenreport.com/features/news-briefs/freshdesk-launches-crm-aimed-at-high-velocity-sales-teams

 

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CabinetM announces the launch of SkillStacks™, a new tool that digital marketers can use to showcase their marketing technology expertise.
June 29, 2016 Industry Buzz, Products , ,

CabinetM announced today the launch of SkillStacks™, a new tool that digital marketers can use to showcase their marketing technology expertise.  

SkillStacks helps ambitious marketers differentiate themselves in a market that is rapidly moving from generic job titles to an industry of specialists.  By leveraging CabinetM’s directory of over 5000 tools, digital marketers can now build a comprehensive view of the technology they use, annotated with how, and how well, they use it.

“With the shift to digital, marketing has become an increasingly technical function, making it imperative that marketers showcase their specialized technology competence alongside their marketing skills in any job search.  

SkillStacks offers a visual way to easily communicate proficiency with a personal technology stack that can be appended to the resumes, LinkedIn profiles, and shared with colleagues and prospective employers.” said Anita Brearton, CEO of CabinetM.  

Read the full press release here

Watch a quick tutorial on how to start building your personal SkillStack here

personal-skillstack

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Samsung Launches Samsung Creators to Promote Next Generation Storytelling
June 23, 2016 Content Marketing, Customer Relationship Management

Summary:

Samsung Creators empowers storytellers, partnering with them to generate content across a variety of audiences and channels to show everyday creators what’s possible with Samsung VR technology.


Category: Content Marketing


Function: Customer Engagement and Retention


From the Business Wire press release:

“We want to bring the power of VR technology directly to the people,” said Samsung Electronics America’s Chief Marketing Officer Marc Mathieu. “To help creators learn and perfect the art of VR storytelling, we’ve built an entire VR ecosystem that pushes beyond the frame and empowers them to develop unforgettable, immersive stories, and inspires us all to do the same.”

Read the full release on BusinessWire here

 

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Interact Launches Application on Oracle Marketing AppCloud
June 23, 2016 Brand Management, Customer Relationship Management, Social Media Marketing

Summary:

Interact’s new application on Oracle Marketing AppCloud helps brands generate leads with interactive initiatives such as quizzes and giveaways.


Category: Brand Management, Social Media Marketing


Function: Customer engagement and retention


From the PR Newswire Press Release:

“Interact today announced that it has launched a Quiz, Giveaway, and Assessment application now available on the Oracle Marketing AppCloud. This new Interact application helps marketers to drive leads from social media with Oracle Eloqua. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle Marketing Cloud customers a broad set of marketing apps and data services to extend and optimize their technology investments.”

 Link to the full press release:

http://www.prnewswire.com/news-releases/interact-launches-application-on-oracle-marketing-appcloud-to-help-brands-drive-leads-using-quizzes-giveaways-and-assessments-300286790.html

 

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SDL Announces New Global Team App On the SalesForce AppExchange
June 23, 2016 Customer Relationship Management

Summary:

New Team App will empower businesses to connect with their customers, partners and employees in entirely new ways across more than 100 languages.


Category: Customer Relationship Management


Function: Customer Engagement and Retention



From the SDL Announcement:

“Every day, a huge volume of valuable content gets created in Salesforce in multiple languages that is not always shared across teams. We are committed to creating innovative tools that ensure users can collaborate and translate in real time from within their preferred business applications,” said Adolfo Hernandez, CEO, SDL. “We are delighted to launch SDL Global Team on the Salesforce AppExchange to empower global teams to break down language siloes.”

Link to the annoucement:

http://www.sdl.com/about/news-media/press/2016/SDL-Announces-Global-Team-App-on-the-Salesforce-AppExchange.html

 

 

 

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Cloud Analytics Leader Keen IO Releases Industry-First Solution for Native Analytics
June 23, 2016 Analytics

Summary:

Native Analytics is a complete solution for customers to white-label the real-time analytics and advanced visualizations of Keen into their own products and services – a milestone for the analytics industry.


Category: Analytics: Business Intelligence


Function: Metrics and Insights; Productivity


From the Business Wire press release:

“With Native Analytics, we are answering the demand from the market for analytics solutions that are fully customizable and pushing ahead with our core vision of making the world’s best data science tools available to all developers,” said Kyle Wild, CEO and co-founder of Keen IO. “While other products arbitrarily constrain you to a set of rules for your data models, queries, and visualizations, Keen’s Native Analytics lets you delight your end users by seamlessly embedding the magic of Keen into your app, website or service.”

Link to the full release:

http://www.businesswire.com/news/home/20160622005381/en/Cloud-Analytics-Leader-Keen-IO-Announces-Industry-First

 

 

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Twitter Introduces Twitter Engage
June 23, 2016 Social Media Marketing

Summary:

Through Tweets, you can share content and have conversations with fans and other influencers in real time — now with Twitter Engage you can get real-time data and insights, allowing you to quickly understand, engage, and grow your audiences.


Category: Social Media Marketing


Function: Metrics and Insights


From the Twitter official announcement:

“We’re excited to get the Twitter Engage app into your hands today, but this is only the beginning. We’re already planning integrations with some of our partner brands through our Niche and Vine products.”

Read the full article on Twitter Blog here

 

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New Research: Cloud Usage in Manufacturing and Engineering to Triple by 2017
June 23, 2016 Sales Enablement

Summary:

As Global Manufacturing companies move their operations, engineering and manufacturing to the cloud, platforms originally developed for sales and marketing—such as Salesforce—may become the backbone of all enterprise software.


Category: Cloud Applications 


Function: Cloud Storage &  Usage


From the press release:

“Adopting cloud technologies across departments makes it much easier to realize the full benefits of the cloud,” says Rajendran Nair, VP of Marketing at Rootstock Software. “Just as marketing needs to know what happened to the leads it passed, sales needs to know what happened after they closed deals, and operations needs to know what’s coming down the pipeline. Companies need a unified cloud platform that spans the spectrum of their internal and external operations, and allows data and processes to span multiple solutions that are on this platform. “

Read the full PR Newswire article here

 

 

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DeepCrawl Web Crawler Now Integrates with Content Intelligence Platform Conductor
June 23, 2016 Search Marketing

Summary: The Searchlight platform of content intelligence firm Conductor provides insights to companies about how well topics and content on their desktop and mobile web sites fare in Google, Facebook, and other searches.


Category: Search Engine Marketing (SEM)


Function: Channel Marketing, Metrics and Insights


From the Search Engine Land article:

“We found almost all [of our most successful customers] use some site crawler to make sure there are as few errors as possible,” CEO Seth Besmertnik told me. These errors in site structure, missing pages, or other factors can prevent a search engine crawler from accurately mapping the site.

Link to the full Search Engine Land Article:

http://searchengineland.com/deepcrawl-web-crawler-now-integrated-content-intelligence-platform-conductor-252347

 

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