Branding Brand’s acquisition of Waysay will bring new omnichannel offerings to provide retailers with an enhanced avenue for engaging with customers.
Category: Retail Marketing
Function: Customer engagement and retention
From the Branding Brand release:
“Branding Brand, the world’s leading mobile commerce and engagement platform for retailer apps, today announced its acquisition of Waysay, a market disruptor in conversational commerce. This deal marks Branding Brand’s first acquisition. The addition extends Branding Brand’s omnichannel offerings to include in-app messaging, customer engagement tools, and marketing automation technology, all of which allow retailers to better connect and support their customers.”
Link to full press release: