Branding Brand’s acquisition of Waysay will bring new omnichannel offerings to provide retailers with an enhanced avenue for engaging with customers.

Category: Retail Marketing

Function: Customer engagement and retention

From the Branding Brand release:

“Branding Brand, the world’s leading mobile commerce and engagement platform for retailer apps, today announced its acquisition of Waysay, a market disruptor in conversational commerce. This deal marks Branding Brand’s first acquisition. The addition extends Branding Brand’s omnichannel offerings to include in-app messaging, customer engagement tools, and marketing automation technology, all of which allow retailers to better connect and support their customers.”

Link to full press release:

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