Interact’s new application on Oracle Marketing AppCloud helps brands generate leads with interactive initiatives such as quizzes and giveaways.
Category: Brand Management, Social Media Marketing
Function: Customer engagement and retention
From the PR Newswire Press Release:
“Interact today announced that it has launched a Quiz, Giveaway, and Assessment application now available on the Oracle Marketing AppCloud. This new Interact application helps marketers to drive leads from social media with Oracle Eloqua. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle Marketing Cloud customers a broad set of marketing apps and data services to extend and optimize their technology investments.”
Link to the full press release: