Monthly Archives: July 2016

3 Change Management Tips for Adopting New Marketing Technology
July 29, 2016 Market Research & Planning, Products, Tips & Tricks

While CMOs can continue to add to their budgets to bring in advanced technology for propelling, tracking, measuring and optimizing their marketing plans, the desired business results will not be achieved if all the different arms of the marketing organization do not leverage the new technology to concentrate on the common goals.

Read the full article at martechadvisor.com

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Do Consumers Like Emojis in Marketing Messages?
July 29, 2016 Brand Management, Content Marketing, Industry Buzz, Market Research & Planning, Referral Marketing, Social Media Marketing

How do consumers feel about seeing emojis in marketing messages? Do their feelings toward emojis change depending on the type of message in which the emojis are included? Read the full article at MarketingProfs

Read the full article at marketingprofs.com

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How do marketers succeed? Increasingly it’s by knowing technology
July 29, 2016 Market Research & Planning

We all know what drives marketing success is that spark that connects brand and heart, need and consumer. But after creativity, what to marketers say they rely on?

Understanding Marketing Technology.

In total, more than two-thirds of respondents in the US and Western Europe said understanding of marketing technology is becoming an increasingly important skill for successful senior marketers. This skill set was identified as the second most important only to creativity—and ranked slightly higher than other skills such as understanding digital media and managing people. 

To get a handle on your technology, check out ways to build your company stack. Or, see what you’re missing by checking out the hundreds of marketing categories listed for you at CabinetM

Read the full article at Digital Marketing Research & Insights

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Experian’s second annual #SuiteLife Awards recognizes top brands for exceptional marketing campaigns
July 29, 2016 Brand Management, Channel & Partner Marketing, Email Marketing, Referral Marketing, Social Media Marketing

Experian Marketing Services MAC Cosmetics, American Eagle Outfitters, GODIVA Chocolatier, Neiman Marcus, Finish Line and others acknowledged for embodying the idea of delighting customers through intelligent interactions NEW YORK As the veil was lifted off the second annual #SuiteLife Awards, Experian Marketing Services , the recognized leader in data-driven marketing and cloud-based marketing technology, acknowledged several of the world’s premier brands for exceptional marketing campaigns.

Read the full article at cbs8.com

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Google Expanded Text Ads are Live, and Device Bidding & Responsive Ads for Native Roll Out
July 28, 2016 Advertising, MarTech Product News, Products, Search Marketing

Summary:

Google has officially begun rolling out expanded text ads. The extra long ads with double headlines could be seen showing across devices Tuesday morning. The launch comes along with the availability of device bidding and responsive display ads for native that were first announced at Google Performance Summit in May.

Google’s major ad updates were designed specifically for mobile. 

Function:

Advertising, Mobile Marketing, Responsive Ads

From the Announcement:

“We are incredibly thoughtful that writing for extended text ads is a lot of effort,” said Jain, also acknowledging that advertisers will want to have sufficient time to test old and new formats against each other to ensure they’re making the most of ETAs.

 

Read the full article at Marketing Land

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LinkedIn Acquires PointDrive to Drive Social Selling Efforts Forward
July 28, 2016 MarTech Product News, Products, Sales Enablement, Social Media Marketing

Summary:

LinkedIn acquires PointDrive, a company that developed an innovative product which aims to improve the way sales professionals engage with prospects and customers through the sharing of rich content.

Function:

Customer Engagement, Content Marketing, Social Selling

From the LinkedIn Announcement: 

“We’re enthusiastic about the future possibilities of integrating the PointDrive experience with our Sales Solutions portfolio.  We believe that combining our network and product with their content-sharing application will help to better position LinkedIn as a platform where sales professionals can build stronger relationships with customers and prospects.” Stated David Thacker, Vice President of Product at LinkedIn

 

Read the full article at Business Solutions on LinkedIn

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Widen Introduces Salesforce Connector for Digital Asset Management
July 28, 2016 Lead Generation & Nurturing, MarTech Product News, Products, Sales Enablement

Summary:

Widen Enterprises, a leading provider of digital asset management (DAM) software, today unveiled Salesforce Connector, an integration for the world’s #1 CRM. Salespeople can now search for Widen Collective assets inside Salesforce. This makes it easy for salespeople to share up-to-date marketing and sales collateral within Salesforce.

By integrating the Widen Collective DAM solution with Salesforce, the platform where salespeople do their core work, the Salesforce Connector eliminates all those hassles. After installing the Connector, users will find a Widen Collective search bar inside Salesforce Accounts, Contacts, and Opportunities. They can find the assets they need, copy the share links, and paste them inside emails. If marketing updates an asset, the URLs will automatically link to the new, updated asset.

Function:

Sales Enablement, Content Management

From the Press Release:

“Collaboration between marketing and sales is absolutely essential, so we designed Salesforce Connector to strengthen that partnership,” said Deanna Ballew, Director of Product Management at Widen. “With this integration, salespeople can quickly find content in their ‘home’ platform without assistance from marketing, and marketers no longer need to worry that sales will use the wrong assets. This saves time and eliminates stress for both departments.”

 

Read the full article at EIN Newsdesk

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Ubimo and Cuebiq Pioneer Fully-Integrated In-Store Traffic Conversion Reporting
July 28, 2016 Analytics, MarTech Product News, Mobile Marketing, Products

Summary:

Ubimo, the leading platform for real world mobile marketing, announced a partnership with Cuebiq, a leader in mobile attribution and location intelligence. Through this partnership with Cuebiq, Ubimo will offer customers the first fully integrated, real-time visit conversion optimization within a single platform.

Powered by Cuebiq’s VisitQ data, Ubimo clients can now access faster, deeper, more tactical results from which to make practical campaign improvements while a campaign is in-flight. As a result, Ubimo customers will be able to understand which creatives and placements drove success, which audiences visited specific locations, and how quickly an ad generated a conversion, all at a store visitation level.

Function:

Analytics and Insights, Real Time Reporting

From the Announcement:

Gilad Amitai, COO of Ubimo. “Ubimo’s real-time in-store conversion reporting provides marketers the ability to be more agile and impactful when marketing to the mobile consumer. Cuebiq are the leaders in location attribution measurement, hosting the largest user pool in the marketplace for footfall attribution. Their emphasis on measurement accuracy is in line with the Ubimo commitment to quality, and serves as a perfect complement to our multi-sourced data platform.”

Read the full article at Ubimo — Home

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Verizon to acquire Yahoo’s operating business
July 28, 2016 Content Marketing, MarTech Product News, Products, Search Marketing

Summary:

Verizon Communications Inc. and Yahoo! Inc. announced that they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for approximately $4.83 billion in cash, subject to customary closing adjustments.

The addition of Yahoo to Verizon and AOL will create one of the largest portfolios of owned and partnered global brands with extensive distribution capabilities. Combined, AOL and Yahoo will have more than 25 brands in its portfolio for continued investment and growth. 

Function:

Mobile Media, Digital Advertising

From the Announcement:

Lowell McAdam, Verizon Chairman and CEO, said: “Just over a year ago we acquired AOL to enhance our strategy of providing a cross-screen connection for consumers, creators and advertisers. The acquisition of Yahoo will put Verizon in a highly competitive position as a top global mobile media company, and help accelerate our revenue stream in digital advertising.”

Read the full article at PR Newswire

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Smaato Releases New Smaato Demand Platform to Eliminate Mobile Advertising Waste
July 28, 2016 MarTech Product News, Mobile Marketing, Products

Summary:

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announces a major expansion of its mobile monetization solutions for the demand side of the mobile advertising ecosystem.

The Smaato Demand Platform (SDX) empowers demand partners to optimize their mobile advertising traffic with a robust suite of traffic targeting tools providing precision, control and flexibility. SDX significantly reduces operational waste for demand partners across mobile advertising campaigns.

Function:

Mobile Marketing, Target Marketing, Digital Advertising

From the Announcement:

“With the introduction of SDX, Smaato can now proudly say we offer the industry’s most comprehensive, robust mobile advertising solutions for both the demand and supply side of the ecosystem,” said Ragnar Kruse, CEO and co-founder of Smaato. “We carefully considered the pain points of our demand partners and believe that SDX is an important step toward giving our partners control over the traffic they receive to target the premium mobile inventory most relevant to their campaigns.”

Read the full article at smaato.com

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Mobile-First Marketing Will Keep You Ahead of the Competition
July 28, 2016 Channel & Partner Marketing, Content Marketing, Industry Buzz, Mobile Marketing, Search Marketing, Social Media Marketing

With the constant development of new mobile digital technologies, mobile devices have become an integral part of our daily routine. Consumers, marketers, and businesses have adapted their strategies to incorporate mobile devices, taking on apps and systems created with the user in mind.

To survive as a flourishing business in the digital age, marketers must embrace the changes mobile devices have brought to the industry and use them to gain an edge over the competition.

Is your marketing focused on mobile first? If not, your business risks being left in the dust by your mobile-first competitors. Read the full article at MarketingProfs

Read the full article at marketingprofs.com

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Microsoft Updates Office Apps with the Addition of New Features
July 28, 2016 Advertising, Marketing Automation, MarTech Product News, Products, Social Media Marketing

Summary:

Microsoft has announced some new updates to its productivity software of Office 365. These new updates will reflect on its Outlook, Powerpoint, and Word applications. The new functions added to Word are – Editor and Researcher. With the Editor feature, users will get tips that help them to improve their writing. The feature utilizes natural language and machine learning processing to flag issues such as clichés, wordiness, unclear phrases, and wordiness.

Function:

Content Creation, Content Management

From the article:

“Microsoft is continuing its ‘Bingification’ of Office with new Bing Knowledge Graph-powered Researcher and Editor features for Word 2016, along with a new visual-cue feature for PowerPoint.”

Read the full article at martechadvisor.com

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Twilio Introduces Sync, an API for Developers That Synchronizes Real-Time App Data
July 28, 2016 Marketing Automation, MarTech Product News, Products, Social Media Marketing

Summary:

Twilio, a provider of communication-as-a-service (CaaS), has announced the launch of Twilio Sync, which is a new API targeted to help developers to create apps that have cross-device synchronization. The service runs as a cloud-based infrastructure for state synchronization. It allows developers to make apps across platforms that are equipped with communication features in real time.

Function:

Project management, web development, mobile apps

Quote from release:

“With Twilio Sync, Twilio takes care of the real time infrastructure so that developers can focus on building the cross-platform, interactive experiences their users now expect.” stated Patrick Malatack, Vice President, Product at Twilio 

Read the full article at martechadvisor.com

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Dems and GOP agree: Website is at heart of marketing a president
July 28, 2016 Big Data, Brand Management, Content Marketing, Editorialized Content, Email Marketing, Referral Marketing, Social Media Marketing

Marketers are taking note of the digital strategies the U.S. presidential hopefuls are using. 

With the Democratic National Convention in Philadelphia having its last night tonight, and the Republican National Convention part of last week’s history, everyone with a social media feed is weighing in on who said what. But there is something both parties appear to agree upon: Making the website central to the digital marketing strategy.

The backbone of both the candidates’ digital strategy is the website. Three things which the websites of both Clinton and Trump do are solicit donations, ask for email addresses, and explain their stances on political issues. Interestingly, Clinton makes use of a recruiting software as her content management system. GreenHouse has been repurposed as a whole new CMS. However, it is still unclear what Trump has been using to power the content.

Martech Advisor has an exhaustive look at how the two largest campaigns are using marketing tools to position themselves in front of the voter: From the Clinton campaign use of Periscope to the Trump campaign’s data team, many strategies and technologies are at play as they make the march to the November final elections. 

Taking a look at how they do it? Compare tools in our Web Development & Design category where you can find everything from Landing Page Builders to Call-to-Action Tools. Find a tool that works for you, no matter the size of your campaign, as you move your audience from start of the buyer journey to electing your product number one. 

Read the full article at martechadvisor.com

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How To Invest In A Big Data Platform
July 27, 2016 Big Data, Products, Tips & Tricks

“Big Data” is no longer a buzzword. Businesses big and small that don’t invest now in big data technologies risk getting left behind as the marketplace becomes more and more data-driven. In fact, a recent McKinsey and Company report suggested that companies that invest in big data and analytics consistently outperform their peers in both productivity and revenue.

Facebook Google Plus LinkedIn Twitter

Read the full article at Apache Hadoop Distribution

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Understanding MarTech is critically important to marketing success
July 27, 2016 Analytics, Industry Buzz, Search Marketing

Recent research by programmatic marketing and analytics platform DataXu found that 78% of U.S. marketers believe that understanding MarTech is critically important to success.

37% of U.S. marketers said they believes their greatest marketing challenge is “creating the most efficient marketing mix possible across channels to drive results.”

​Dive Insight:

Understanding the martech landscape and proving ROI are two critical components to success in today’s digital marketing world, according to the results of DataXu’s study…

Read the full article at Digital & Online Marketing News and Tips

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Rio Olympics give marketers a chance to try out new tools
July 27, 2016 Brand Management, Content Marketing, Editorialized Content, Marketing Automation, Referral Marketing, Web Development & Design

In Brazil’s cosmopolitan city Rio de Janeiro, athletes from 88 countries will competing for sports gold in the 2016 Olympics. As MarTech Advisor notes:

An event of such a magnitude offers brands and marketers a sea of opportunity to propel their brand connect with the fans, and ensure intense engagement. To grab the broadcasting rights for the games, networks have spent in big numbers – $800 million approximately. Various brands catering to different categories have lined-up to pour compelling amounts of money to get on-air. Other than that, significant cash has flown in to promotions that include digital spheres, on-pack, and in-store. Games-related messaging have even been used by delivery trucks.

While you’re already thinking about how your brand is aligned with the spirit of the games, what you may not have thought about is return on investment. And to measure ROI, there are tools. There are entire Marketing Automation Platforms to help you report out ROI while you’re monitoring hashtags about #Boxing and #Archery.

In most cases, the engagement in Olympic content is best reflected in terms of the positive association that a brand was able to harness to increase its brand awareness. It may be difficult to quantify, but is worth evaluating. While this ROI may differ from your regular strategies of marketing, the benefits of it cannot be undermined. Preparing early is necessary for the marketers to stay a step ahead of the game, and take center stage during Olympics 2016.

 

Read the full article at martechadvisor.com

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How Content Marketers Feel They Measure Up to Their Peers
July 26, 2016 Content Marketing, Industry Buzz, Market Research & Planning

Do marketers consider their content strategies more successful or less successful than the strategies of their competitors? Read the full article at MarketingProfs

Read the full article at marketingprofs.com

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Trending: Artificial Intelligence reaches shoppers right through their phones
July 26, 2016 Analytics, Retail Marketing

Artificial intelligence is the hottest thing in Account Based Marketing right now, getting you as near the customer as possible without actually popping out of his phone.

Macy’s is testing a mobile tool using artificial intelligence that lets shoppers get answers customized to the store they’re in — like where a particular brand is located or what’s in stock — that they would normally ask a sales associate face-to-face.

The tool, which the nation’s largest department store chain calls a “mobile companion,” can be accessed for now through a browser and will accept questions in 10 U.S. locations about products, services and facilities. It uses natural language and offers feedback in seconds.

It’s developed by IBM Watson — the Jeopardy-winning “cognitive computing” service and is designed to keep learning more about the store’s customers. 

These cutting-edge tools learn the customer’s behaviors to help you anticipate the customer’s needs as they pop up. And they’re greater than mobile programs helping customers find dress pants. Artificial intelligence is now supporting entire marketing automation suites which note when the customer is ready to buy and suggests messages to marketers when they’d have the greatest impact.

 

Read the full article at Top Tech News

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Adhark Launches Cuckoo, a New Tool that Tackles the Analytics of Your Competitor’s Social Media
July 22, 2016 Competitive Intelligence, Social Media Marketing

Summary:

Adhark, a Boston-based streaming marketing start-up, claims it has just the thing: Cuckoo, a free “task advisor” for marketing professionals. What’s a task advisor? Adhark founder and CEO Jehan Hamedi describes it as an interactive tool companies can use to fine-tune their digital marketing efforts — particularly their social media marketing.

“We’re kind of solving a few different problems [with Cuckoo], but fundamentally the impetus here was that there’s no easy way to figure out what you should change about your [social media] marketing,” says Hamedi. “I’ve been thinking about this problem for a while, and it seems to me that the best strategy is to use publicly available consumer data to get marketing answers from the very people you’re trying to reach. The concept of a ‘task advisor’ was born out of this.”

An organization of any size can use Cuckoo to identify, refine, and reach a target market segment.

Full article: https://upside.tdwi.org/articles/2016/07/14/analyze-competitors-social-media.aspx

News Article/Press Release: https://upside.tdwi.org/articles/2016/07/14/analyze-competitors-social-media.aspx

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