This unification of CRM Data and ERP data will allow users to capitalize the relationship of process and productivity.  

Category: CRM

Function: Customer Engagement and Retention

From TechCrunch’s Article:

“The [advantage] of Microsoft’s approach is that it’s not just CRM data, but ERP data and the Office productivity suite unified, enabling users to access just the data and functions they need — be they from inventory, a customer record or e-mail — to get work done.” – Rebecca Wettemann, vice president at Nucleus Research.

 Read full article on TechCrunch

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