This unification of CRM Data and ERP data will allow users to capitalize the relationship of process and productivity.
Function: Customer Engagement and Retention
From TechCrunch’s Article:
“The [advantage] of Microsoft’s approach is that it’s not just CRM data, but ERP data and the Office productivity suite unified, enabling users to access just the data and functions they need — be they from inventory, a customer record or e-mail — to get work done.” – Rebecca Wettemann, vice president at Nucleus Research.
Read full article on TechCrunch