Combined technology gives marketers an enhanced view of the customer for improved planning, targeting and optimization.
Category: Analytics, Customer Relationship Management
Function: Metrics and Insights
From the Press Release:
“Combining highly accurate data from Tapad with our own user ID technology and understanding how devices may be related at an individual level provides additional visibility into the path to conversion,” said Alison Lohse, COO and co-founder of Conversion Logic. “The more we know about the customer journey, the more effective, efficient and customized marketers can be with marketing efforts. With Tapad, we have achieved a unified customer view that helps us piece together the purchase journey while preserving proven accuracy.”
Link to the Press Release: