Summary:

For companies demanding ways to effectively execute the complexity of ABM programs, TechTarget’s new ABM tool is their latest solution. The platform provides B2B technology marketers with instant access to account prospects, leads and project insight.


Category: Customer Relationship Management


Function: Account-Based Marketing, Lead Generation


From TechTarget Announcement:

“Account-based marketing success relies on accurate insight into intent. Unlike other providers, we don’t have to infer, sample or predict intent — we simply observe how accounts interact directly on our own network against highly specific IT content,” said Andrew Briney, Senior Vice President of Products, TechTarget. “Instant ABM allows marketers to leverage TechTarget’s deep intelligence on buyer intent and contact insight to build highly successful account-based marketing programs.”

 

Link to TechTarget’s Announcement: http://www.techtarget.com/html/pr/pr-07122016.html

 

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