Monthly Archives: August 2016

2Q16 Email Deliverability Benchmarks
August 31, 2016 Brand Management, Content Marketing, Industry Buzz, Referral Marketing

By marketingprofs.com

Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers’ main inboxes, according to recent research from Return Path. Read the full article at MarketingProfs

Read the full article at marketingprofs.com

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A/B Testing is Critical Tool in Fast-moving Online World: Q&A with Oren Cohen, Optimizely
August 31, 2016 Brand Management, Industry Buzz, Products, Referral Marketing

By Lindsay Rowntree, lindsrowntree, exchangewire.com

A/B testing has been around for a few years now and is an optimisation strategy that seems to sit under the radar, quietly and studiously getting on with the task at hand, without creating any great fuss. Does the fact it’s not a glamorous head turner mean it’s not getting as much airtime as it deserves? Oren Cohen, head of mobile and personalisation, Optimizely, thinks that could be the case.

Read the full article at ExchangeWire

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Venture Capital Betting on MaTech
August 31, 2016 Editorialized Content, Industry

By wsj.com

The investment in MarTech looks greater than the future of Ad Tech, the Wall Street Journal reports:

Advertising technology took off on the promise to automate the buying and targeting of ads across the web. Such companies have typically relied on “media-based” business models, whereby they collect revenue based on the volume of advertising they purchase and place on behalf of clients. They often sell to third parties in the ad ecosystem like marketers’ ad agencies, as opposed to the marketers themselves.

By contrast, many marketing tech companies have instead focused on selling software on a subscription basis, often directly to marketers. The recurring and relatively predictable software-as-a-service revenue model is often more attractive to investors because it’s less exposed to fluctuations in ad spending and other market dynamics.

“Software is just a better business,” said Jerry Neumann, an early-stage venture capitalist.

Check out our ginormous list of MarTech vendors. Are you on the list? 

Read the full article at wsj.com

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9 Marketing Technology Tools for Social Rewards
August 30, 2016 Products, Uncategorized ,
By Kat Powers
KP CC tiny
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4 e-commerce link building tactics that still work in 2016
August 29, 2016 Productivity, Collaboration & Workflow, Search Marketing, Tips & Tricks

By Christian Sculthorp, searchengineland.com

Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.

The post 4 e-commerce link building tactics that still work in 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Read the full article at Search Engine Land

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The Must-Have Social Media Tool Every Content Marketer Needs
August 29, 2016 Content Marketing, Marketing Automation, Products, Social Media Marketing, Tips & Tricks

By Sonia Simone, copyblogger.com

What if we told you about an ultra powerful, infinitely flexible social media tool that allows you to publish business-building content — text, audio, or video — without holding you to any arbitrary rules?

It’s a tool that fixes everything that’s broken about the existing social media sites, new and old.

It gives you an astonishing degree of freedom — to say what you want, the way you want to say it, and in the format that works best for you.

Read the full article at copyblogger.com

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6 Ways Marketers Can Optimize Their LinkedIn Profile
August 29, 2016 Social Media Marketing, Tips & Tricks

By Caitlin Burgess, toprank, toprankblog.com

With more than 450 million members worldwide, LinkedIn is the world’s largest professional network–and it’s growing every second. In fact, LinkedIn reports that people are signing up for the platform at a rate of two members per second.

For many of us marketers, LinkedIn’s continued growth is no surprise.

Read the full article at Online Marketing Blog

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Why It’s Worth Writing for a Niche Target Audience
August 29, 2016 Content Marketing, Search Marketing, Tips & Tricks

By Sara McGuire, curata.com

How many “10 Tips to Supercharge Your Content Strategy” and “15 Essential Content Marketing Tools” articles have you seen this week? How about today? I know I’ve read countless articles of this flavor and I’ve written my share. Yes I get sick of it.

A lot of these quick-tip/how-to/listicle articles do have value, even if they rehash the same topic again and again. Some information is worth repeating because it’s important.

Read the full article at curata.com

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Analyze this: The most popular MarTech tool is…(we just told you)
August 29, 2016 Analytics, Editorialized Content

By marketingdive.com

Marketing Dive has some seriously interesting intel from a new study. Among the key pieces are:

  • Analytics tools are tops, followed CRM software (62%), social community management platforms (59%), web content management systems (55%) and email service providers (53%).
  • Only 1% of survey respondents reported not using any of the technology on the list, which was rounded out by personalization tools (44%), marketing automation platforms (40%) and demand marketing/side platforms (36%).

Read the full article at Digital & Online Marketing News and Tips

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The new collaboration economy
August 26, 2016 Industry Buzz, Productivity, Collaboration & Workflow, Social Media Marketing

By Rod Drury, techcrunch.com

Technology is creating a new generation of companies that increasingly choose to collaborate as a coordinated ecosystem, even if they have overlapping or competitive offerings. This transparent way of doing business is transforming the way services are delivered and products are developed.

Read the full article at TechCrunch

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Hey Siri, How Can Marketers Make the Most of Voice Search?
August 26, 2016 Content Marketing, Industry Buzz, Search Marketing

By Lindsay Rowntree, lindsrowntree, exchangewire.com

Commanding objects with the power of speech would have been perceived by many to be reserved for futuristic sci-fi films just a decade ago, but today, voice search is part of our everyday lives. However, are marketers taking advantage of the meteoric rise of voice search and considering it in their marketing strategies? Simon Schnieders (pictured below), founder and CEO of SEO consultancy and agency, Blue Array Ltd, believes there are certain challenges for marketers to overcome.

Read the full article at ExchangeWire

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Twitter’s new button lets you accept private messages from your website
August 26, 2016 Customer Support, MarTech Product News, Products, Social Media Marketing

By Sarah Perez, techcrunch.com

Twitter today continues to push forward with its increased emphasis on its messaging feature, with the rollout of a new button for websites that allows visitors to privately message an individual or company directly. The feature, now one of several website buttons available, follows the company’s recent test of a change to brands’ customer support profiles’ that encouraged…

Read the full article at TechCrunch

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Contently Introduces a New Feature for Smarter Social Content, Includes Enhanced Social Integrations
August 26, 2016 Analytics, Brand Management, Content Marketing, MarTech Product News, Products, Referral Marketing, Search Marketing

By Shabana Arora, martechadvisor.com

Contently, the content marketing technology solution, announced the release of Contently Social, which includes enhanced social integrations and the expansion of its freelance creative network to include more than 600 social strategists and creators.

Read the full article at martechadvisor.com

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What do you measure? Tools that add up
August 26, 2016 Analytics, Editorialized Content

By marketinginsidergroup.com

As you learn more about MarTech, you’re going to find that automating your processes not only saves you time, but gives you the ability to measure. 

But measure what?

Marketing Insider Group has a great explainer on ROI tools and what they do — that is, for what you’re paying for, what is your Return On Investment. 

So, it’s Friday. While you’re waiting for lunch or the weekend or that report someone is finishing, invest some time in you and read up on Business Intelligence and Analytics tools. We promise it’s worth the time you invest.

Read the full article at Home | Marketing Insider Group

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Qualia and NinthDecimal Partner to Deliver Location Based Cross-Device Data Solutions at Scale
August 26, 2016 Analytics, MarTech Product News, Products

By markets.financialcontent.com

Summary:

Qualia Media, a SaaS-based cross-device marketing technology platform that targets audiences based on multiple “consumer intent” signals and provides integrated device-based attribution, announced its partnership with NinthDecimal — an omni-channel audience and measurement company. The partnership will deliver the industry’s only solution of combining physical location data, intent signals, and true cross-device attribution for marketers and their agencies.

Function:

Location-Based Advertising

From the Press Release:

“We are excited to be partnering with the best in the data-driven marketing business and are thrilled to now integrate our offering and enhance cross-device solutions for NinthDecimal clients,” said Qualia Founder and CEO Kathy Leake. “While in-store attribution has become a vital part of the conversation, we know marketers want to understand performance beyond just mobile devices. By combining our companies’ data solutions and fully integrating cross-device IDs, we are able to offer a powerful option for marketers to better understand performance across a host of consumer touch points.”

Read the full article at Stock Market

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GMobi Acquires Leading Performance Mobile Advertising Platform MassiveImpact
August 26, 2016 Advertising, MarTech Product News, Products, Social Media Marketing

By General Mobile Corporation, prnewswire.com

Summary:

General Mobile Corporation (GMobi) announced the purchase of MassiveImpact, a leading performance advertising platform specializing in social media promotion of mobile applications. 

Function:

Social Media Marketing 

From the Press Release:

“We’re excited to revolutionize how brands connect with consumers. Combined, GMobi and MassiveImpact’s technologies will transform mobile advertising experiences,” said Paul Wu, founder and CEO of GMobi. MassiveImpact founder and CEO, Sephi Shapira, said that, “The acquisition will add our strength and experience with social platforms to GMobi’s existing marketing campaigns and put GMobi in a highly competitive position in the mobile advertising industry.”

Read the full article at PR Newswire

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33Across and LiveRamp Expand Partnership, Offer Marketers Insight into Audience Segments
August 26, 2016 Analytics, MarTech Product News, Products

By Shabana Arora, martechadvisor.com

Summary:

33Across, a publisher monetization platform, announced an expanded partnership with LiveRamp™, the solution-provider of data connectivity and onboarding. Through LiveRamp, more than 350 partners can tap into 33Across’ vast collection of data insights, including more than 200 audience segments such as holiday shoppers, football fans, and expectant parents.  The insights are based on a variety of dimensions including interest, intent, content consumption, keyword searches, copy and paste actions and social sharing activity.   

Function:

Micro Segmentation

From the MarTech Advisor Article:

“Marketers need ready access to high-quality data to execute with speed and precision,” said Travis May, president and GM of LiveRamp. “With each addition to our rapidly growing ecosystem, we make it easier for marketers to buy, use, and benefit from 33Across’ data through the tools they use every day.”

Read the full article at martechadvisor.com

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ScribbleLive Acquires SEO Company Linkdex; Bridging the Content Marketing and SEO Gap
August 26, 2016 Content Marketing, MarTech Product News, Products, Search Marketing

By scribblelive.com

Summary:

ScribbleLive, a global leader in content marketing, announced today that it has acquired Linkdex, the Enterprise SEO Platform, in what is the first big organic search and content marketing software tie-up.

Function:

Content Lifecycle Management (CLM) 

From the Press Release:

“A great content marketing strategy ensures you’re found throughout the consumer journey. Organic search plays a big part in the journey for most digital consumers. There’s never been a more complete product suite to manage the plan, create, engage, and measure cycle. This offers a huge opportunity to companies wanting a marketing advantage.” Vince Mifsud, ScribbleLive CEO.

 

Read the full article at Content Marketing Platform

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YouAppi’s OneRun Mobile Growth Platform Now Offers Solution to Identify and Tackle Mobile Users Acquisition Fraud
August 26, 2016 Brand Management, MarTech Product News, Mobile Marketing, Products, Referral Marketing

By Shabana Arora, martechadvisor.com

Summary:

YouAppi, the mobile growth platform for premium mobile brands, has incorporated sophisticated anti-fraud measures into the OneRun Growth Marketing Platform to detect and prevent illicit activity. 

Function:

App Development: Mobile

From the MarTech Advisor Article:

“With new mobile fraud tactics being developed daily, the mobile app ecosystem needs to take fraud prevention very seriously to safeguard customer acquisition campaigns while protecting users,” said Moshe Vaknin, Co-Founder and CEO, YouAppi. “At YouAppi, we’re rolling out a new version of OneRun in order to tackle the range of mobile user acquisition fraud from multiple points.”

 

Read the full article at martechadvisor.com

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Teradata Corp. Announces New Updates for Teradata Aster Analytics
August 26, 2016 Analytics, Big Data, MarTech Product News, Products, Search Marketing

By prnewswire.com

Summary:

Teradata Corp. announced new deployment options for Teradata Aster Analytics on Hadoop and Teradata Aster Analytics on Amazon Web Services (AWS).  Although previous versions of Aster Analytics required dedicated systems, now companies have the flexibility to accelerate valuable analytic insight from their data wherever it resides, building on their existing investments in Hadoop.

Teradata Aster Analytics provides text, path, pattern, graph, machine learning and statistics–all within the same interface and syntax.

Function:

Big Data Management

From the Press Release:

“Many businesses are looking for a way to integrate advanced analytics into their existing infrastructure in an orchestrated, multi-tenant environment.  Teradata has just made this possible with Aster Analytics on Hadoop and Aster Analytics on AWS,” said Nik Rouda, Senior Analyst, ESG Global, who covers big data analytics. “These new options allow users to provision an analytic environment and start analyzing data they already have in a data lake or in the cloud.  With the AWS option, they can forego large CapEx investments and pay as they go while they experiment with advanced analytic technology.  In either case, these choices allow businesses to accelerate time to value and meet the analytic demands of their respective user communities – with significant economic advantages.” 

Read the full article at PR Newswire

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