Summary:, a behavioral messaging platform for automating hyper-personalized customer communication, announced Actions, extending the platform’s rich behavior-based segmentation and automation to other tools in the marketing stack.


Email Automation

From the Press Release:

“We want our clients to spend more time creating lasting relationships with their customers and growing their business—and less time setting up and managing their messaging infrastructure,” said Colin Nederkoorn, CEO of “Actions furthers our long-term vision of making it easy for growth marketers to use behavioral data to create rich experiences for their audiences, something that until now has been difficult for marketers to do.”


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