By Sara McGuire,

How many “10 Tips to Supercharge Your Content Strategy” and “15 Essential Content Marketing Tools” articles have you seen this week? How about today? I know I’ve read countless articles of this flavor and I’ve written my share. Yes I get sick of it.

A lot of these quick-tip/how-to/listicle articles do have value, even if they rehash the same topic again and again. Some information is worth repeating because it’s important.

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