By Michael Brenner, marketinginsidergroup.com
When it comes to Content Marketing, the folks at Marketing Insider say it’s easy — you need to find the strategy first, and then get the tools.
We say get the tools to meet your strategy. Some of that is asking who your creators will be.
Who will be involved in executing your content marketing strategy and driving your content creation efforts? This may include both your internal teams, such as sales and customer success, and also external resources, such as freelancers and creative agencies.
Once you have the plan, check out CabinetM’s tools for Content Marketing: