Last week, the marketing strategy consultancy Lenati released their report Marketing Technology as a Strategic Asset, the result of a series of interviews Scott Brinker and Lenati jointly conducted with 9 tech-savvy marketing executives from companies such as Adobe, Dun & Bradstreet, Hilton, Microsoft, and SAP.

The anthropological goal was to learn how these different companies managed marketing technology, to uncover innovative approaches and overlapping best practices.

In a rare moment of synchronized editorial planning here at, Liam O’Connor, the principal at Lenati who led this project, joined Brinker for Episode 3 of chiefmartecTV last Friday to discuss several of the more interesting revelations from those interviews.

Watch the recording of the show here: 

3 or 4 years ago, it would have been taboo to talk about your martech stack





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