There’s a lot of buzz around Artificial Intelligence (AI), machine learning and natural language processing. Platforms such as these reveal insights from large amounts of unstructured data. That’s how Facebook is able to recognize faces in photographs with nearly 98% accuracy. It’s this technology that powers much of the managed services technology behind programmatic native advertising.
As a matter of fact, Paul Roetzer of PR 20/20 gave a whole presentation on the topic at Content Marketing World. IBM’s Watson project has earned just as much media attention as the iPhone 7 announcement – with good reason, too. AI has the power to disrupt nearly every industry on the planet.
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