Skyword Inc., a content marketing technology and services company, announced a two-pronged integration with Marketo, the leading provider of engagement marketing software and solutions. The integration includes both robust lead analytics within the Skyword Platform and the ability to push approved content into Marketo’s email editor. The solution provides greater visibility into lead behavior within the Skyword Platform and streamlines workflow between these two critical elements of the marketing technology stack.
From the Announcement:
“Marketers are constantly being asked to prove the ROI of their content marketing programs but have had limited ability to do so,” said Tom Gerace, CEO and founder of Skyword. “Engagement metrics like pageviews are necessary but don’t tell the whole story. Marketers need to see how content is driving new leads and resonating with existing prospects. Yet most content marketers don’t have access to their marketing automation platforms and demonstrating ROI without integrated data flows is impossible. Now with Skyword’s integration with Marketo, along with our recent integration with Google Analytics, clients who use Marketo and GA can view and analyze all audience intelligence for their content marketing programs on one dashboard.”