Monthly Archives: October 2016

Pepsi CMO: Marketing Technology is a jungle to naviagate
October 31, 2016 Editorialized Content, Industry Buzz

By digiday.com

“We used to wake up and have to deal with a small vegetable garden of choices, and now, it’s a veritable jungle of choices we have in the marketplace.”

What is so overwhelming for PepsiCo North America Beverages CMO Seth Kaufman’s team? Marketing Technology. There are thousands of products in hundreds of categories to evaluate, while at the same time PepsiCo is busy reinventing television ads to integrate with its digital platforms.

You can get the edge today by leveraging CabinetM’s platform. Quickly build your marketing stack to see what you have, and what you’ll need to become a leader in the marketplace. With CabinetM you can:

  • Find the right tool for the future you’re building
  • Get and keep control of your marketing spend by knowing what tools you use
  • Create your own marketing stack — your new resume can be built on CabinetM

You’re not alone. You too can get your arms around the tech out there. Let us help.

 

 

Read the full article at Digiday

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SharpSpring Integrates With PieSync to Enable Their Customers to Extend the Power of their Marketing Technology Stacks
October 28, 2016 Customer Support, Marketing Automation

By SharpSpring, Inc., globenewswire.com

Summary:

SharpSpring, a provider of cloud-based marketing technologies, announced the launch of its native integration with PieSync, a B2B connection service that allows users to perform two-way contact syncing between their favorite cloud apps in real time.  Using PieSync’s point-and-click interface, SharpSpring customers can build connections with dozens of other cloud-based platforms — such as Google Contacts, Zoho, Zendesk, Pipedrive, and SugarCRM — without the need for a developer. The automatic contact syncing feature eliminates the need for manual imports and exports, which helps reduce duplicate contacts and other errors.

Function:

Marketing Automation, Data Management

From the Announcement:

Ewout Meyns, PieSync CEO, said, “We are breaking down the siloes between different SaaS applications by allowing users to choose specific SaaS solutions for specific needs while promising up-to-date data across all platforms. Our promise is that with your data synced across your cloud apps, you will be able to make strategic decisions without the hassle.”

SharpSpring Profile on CabinetM: https://www.cabinetm.com/product/sharpspring/sharpspring-marketing-automation-platform

 

Read the full article at Send Press Releases with GlobeNewswire

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Brainshark and Highspot Partner to Equip Sales Teams with Solution for Enhanced Training, Coaching and Content
October 28, 2016 Analytics, Content Marketing, Productivity, Collaboration & Workflow, Sales Enablement, Search Marketing, Social Media Marketing

By Shabana Arora, martechadvisor.com

Summary:

Brainshark, Inc. and Highspot, Inc. have entered into a strategic partnership to empower more companies to improve sales effectiveness.  By combining Brainshark’s content creation, training and coaching capabilities with Highspot’s content management, customer engagement and analytics capabilities, this partnership will help sales teams improve performance throughout the sales cycle.

Function:

Sales Enablement

From the Announcement:

“The best partnerships are the ones that are created – demanded – by the needs of the market and customers,” said Greg Flynn, Brainshark CEO. “Time and time again, we see two critical problems that sales enablement leaders are responsible for solving: maximizing their sales talent and better managing the ocean of sales content reps have at their disposal. This partnership with Highspot is a way of providing today’s sales enablement teams with a unique solution that solves these problems and more.”

Brainshark Profile: https://www.cabinetm.com/product/brainshark/brainshark-sales-accelerator

 

Read the full article at martechadvisor.com

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Criteo Launches A New Approach to Search With Criteo Predictive Search
October 28, 2016 Advertising, Productivity, Collaboration & Workflow

 

Summary:

Criteo, a performance marketing technology company, announced the launch of Criteo Predictive Search, a product that brings the Company’s performance-based approach to Google Shopping. Criteo Predictive Search offers an automated, end-to-end solution, based on powerful machine-learning, that eliminates guesswork and systematically improves results from Google Shopping using precise, predictive optimization across every aspect of the campaign.

Function:

Digital Advertising

From the Announcement:

“Google Shopping is a huge opportunity for retail marketers, with Shopping quickly becoming the biggest ecommerce performance driver for retailers,” said Jason Lehmbeck, General Manager, Search, Criteo. “Yet, the tools available today are overly complex and time-consuming, and do not sufficiently help marketers connect with consumers who are actively shopping for their products. Our goal with Predictive Search is to eliminate the guesswork of managing Shopping Campaigns while delivering unbeatable performance for retailers.”

Visit the Criteo Company Profile on CabinetM

Read the full article at promotionworld.com

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Criteo Launches A New Approach to Search With Criteo Predictive Search
October 28, 2016 Advertising, Productivity, Collaboration & Workflow, Social Media Marketing

By Shabana Arora, martechadvisor.com

Summary:

Criteo, a performance marketing technology company, announced the launch of Criteo Predictive Search, a product that brings the Company’s performance-based approach to Google Shopping. Criteo Predictive Search offers an automated, end-to-end solution, based on powerful machine-learning, that eliminates guesswork and systematically improves results from Google Shopping using precise, predictive optimization across every aspect of the campaign.

Function:

Digital Advertising

From the Announcement:

“Google Shopping is a huge opportunity for retail marketers, with Shopping quickly becoming the biggest ecommerce performance driver for retailers,” said Jason Lehmbeck, General Manager, Search, Criteo. “Yet, the tools available today are overly complex and time-consuming, and do not sufficiently help marketers connect with consumers who are actively shopping for their products. Our goal with Predictive Search is to eliminate the guesswork of managing Shopping Campaigns while delivering unbeatable performance for retailers.”

Link:

http://www.tmcnet.com/usubmit/2016/10/25/8441508.htm

Criteo CabinetM Profile:

https://www.cabinetm.com/product/criteo/criteo

Read the full article at martechadvisor.com

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Aberdeen Group Introduces Major Updates to Ci Technology Data Set
October 28, 2016 Content Marketing

By Sneha Nalawade, martechadvisor.com

Summary:

Aberdeen Group has announced new enhancements to their Ci Technology Data Set, a source for definitive and predictive marketing and sales data. This data set is one of the most significant repositories of contact and account-based intelligence revolving around the tech industry. It includes information related to more than five million company sites which are technologically active and based in Western Europe and North America. This platform offers timely intelligence on best accounts which are actively in-market coupled with content which drives engagement.

Function:

Business Intelligence

From the Announcement:

In a release, Charlie Allieri, the group Chief Data Officer at Aberdeen, said, “The data enhancements available today, and that we plan to deliver, are all aimed at helping our customers get to answers faster and accelerate their sales and marketing success.” He added that after this latest development, the company has witnessed 25% rise in the precision of their models.

Aberdeen Company Profile on CabinetM:

https://www.cabinetm.com/product/aberdeen-group/lead-essentials

 

 

Read the full article at martechadvisor.com

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Outreach Enables Sales Intelligence, Helps Increase Productivity and Save Time for Prospecting
October 28, 2016 Uncategorized

By content.cabinetm.com

Summary:

Outreach announces the availability of Outreach 360, a sales intelligence dashboard that empowers salespeople to prioritize sales tasks based on likelihood of their effectiveness, and Outreach Everywhere, a Google Chrome extension that enables salespeople to communicate and engage with prospects on any website — such as Salesforce, LinkedIn, and email — without switching windows.  The Outreach platform is a complementary solution shown to triple the volume of meetings and increase qualified pipeline for front-line sales representatives. Outreach automates outbound selling through customized, user-defined workflows, and logging all activities in backend CRM systems.

Function:

Sales enablement

From the Announcement:

“Outreach represents the cutting edge of intelligent sales communication technology and it’s helping us super-charge pipeline growth across both our new and expansion business; with Outreach we’ve been able to quadruple email open rates, triple email reply rates, and significantly increase new sales meetings,” said Lars Nilsson, Vice President of Global Inside Sales at Cloudera, a global data management provider and the largest contributor to the open source Apache Hadoop ecosystem. “Outreach 360 enables our sales team to utilize email in a much more sophisticated manner than ever before and we’re able to achieve high sales performance across the board.”

Link: 

http://www.marketwired.com/press-release/outreach-unveils-new-tools-for-rapid-sales-acceleration-2067574.htm

Outreach Profile on CabinetM:

https://www.cabinetm.com/product/outreach/outreach 

 

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Cision Unveils New Offering and Brings Power of Cloud to Earned Media
October 28, 2016 Uncategorized

By content.cabinetm.com

Summary:

Cision, the provider of PR and media solutions has unveiled a new platform, Cision Communication Cloud. With Cision’s new offering, teams can listen to over 2 million stories across broadcast, print, online, and social channels. They can build successful relationships with influencers and inspire the targeted audience to act in real time. Additionally, the cloud enables communicators to create an effective content strategy and engage the right audience. Users can gain valuable insights on competition and also understand what the audience is saying about their brand.

Function:

PR, Cloud

From the Announcement:

In an official release, Kevin Akeroyd, CEO, Cision, said, “Just as the marketing mega players of Silicon Valley have successfully built cloud platforms to transform sales, marketing and other functions, Cision is now bringing the power of the cloud to earned media.”

Link:

http://www.martechadvisor.com/news/social-media/cision-unveils-new-offering-and-brings-power-of-cloud-to-earned-media/

Cision Company Profile on CabinetM:

https://www.cabinetm.com/product/cision/cisionpoint

 

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Conductor Unveils Insight Stream, Tech that Transforms Big Marketing Data into Personalized Insights
October 28, 2016 Competitive Intelligence, Content Marketing, Marketing Middleware, Productivity, Collaboration & Workflow, Search Marketing

By marketwired.com

Summary:

Conductor today announced the launch of Insight Stream, a new way to deliver business intelligence to marketers. Insight Stream improves the workflow and productivity of digital marketers by surfacing important business insights through a live feed of personalized recommendations.

Function:

Business Intelligence

From the Announcement:

“We are launching Insight Stream to relieve marketers of the need to dig through endless dashboard and data. Your software should do the hard work for you so you can focus on execution,” said Seth Besmertnik, Founder and CEO of Conductor. “We are proud to be at the forefront of technology advancements for marketers using AI to turn marketing data into simple human insights.”

Insight Stream Profile on CabinetM: 

https://www.cabinetm.com/product/conductor/insight-stream

 

 

Read the full article at Press Release and News Wire Services

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How We Built Our Content Marketing Stack to Drive 10x ROI
October 27, 2016 Uncategorized

By content.cabinetm.com

Five years ago, the term “marketing stack” was barely used outside of discussions between the most tech-savvy CIOs and CMOs. There were roughly 150 tools you could use to manage how people interacted with your brand. If you were enough of a marketing geek, you could memorize them over your morning coffee.

The scene has changed dramatically since then. In the last year alone, the number of marketing technology companies has grown 94 percent, to 3,874 vendors and counting. That’s a 2,482 percent increase since 2011.

Read full article: 

https://contently.com/strategist/2016/10/24/content-marketing-stack-roi/ 

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Email Marketing: Still the Giant of Digital Marketing
October 27, 2016 Uncategorized

By content.cabinetm.com

Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands.

According to Gigaom Research, marketers consistently rank email as the single most effective channel for awareness, acquisition, conversion and retention. WBR Digital and marketing automation service provider Emarsys conducted a survey earlier this year among retail professionals with annual revenues under $100 million. The research reported similar results, with 81% and 80% of respondents respectively reporting that email marketing drives customer acquisition and retention.

Read full article: http://www.business2community.com/email-marketing/email-marketing-still-giant-digital-marketing-01668820#rkCO24zrGv15VQCd.99

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Overcoming Marketing Stack Complexity to Drive Business Forward
October 27, 2016 Uncategorized

By content.cabinetm.com

Summary:

When you hear the term ‘marketing stack,’ do you get excited or shudder? As a marketer, it’s easy to look at the challenges that current marketing technologies can create for your team and not want to deal with the headache. More than any department, marketers are hindered by the complexity of their own technology. Implementation can be tedious and oftentimes companies get bogged down in the tremendous amount of data that is required for technologies to actually be useful. While these pain points are legitimate, today’s marketers need to leverage technology to engage their customers and drive exceptional experiences. It’s no longer a choice; it’s a critical component of doing business. But to be successful, marketers must focus on the experience and continuously innovating the ease-of-use of their technologies to truly realize their business outcomes The best marketers are focused on uniting disparate platforms, data, and channels. In Bluewolf’s annual The State of the Salesforce Report we took a look at how the best companies, globally, use and invest in Salesforce and how marketers can take advantage of emerging intelligent technologies, lead data and integration initiatives, and demand more from the technologies that they rely on the most to drive customer personalization and loyalty.

Read full article: 

http://www.martechadvisor.com/articles/marketing-automationcampaign-lead-management/overcoming-marketing-stack-complexity-to-drive-business-forward/

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Back away from the spreadsheet and start building your Marketing Technology stack the right way
October 27, 2016 CabinetM Commentary, Editorialized Content, MarTech Product News

By content.cabinetm.com

Seriously, are you still using Excel spreadsheets to track your tools?

My friend, things can change.

Use CabinetM to start keeping track of your personal marketing stack or the company tools you use.

  • Use your personal stack as a resume. Choose from the more than 5,500 tools we have listed online to build your stack and show off what you can do.
  • Annotate your stack. Note to your boss – or your next employer – your proficiency with today’s Marketing Technology.  (And yes, add Excel to your productivity layer.)
  • Use CabinetM to track your company spend. How many email platforms is your company using? When do those contracts renew? Measure what you can save on CabinetM.
  • Got clients? Track their tools with CabinetM’s new features.

Put down the spreadsheet and build a stack the right way. What are you waiting for?

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You will respect my domain authority: Do SEO like Cartman
October 26, 2016 Content Marketing, Editorialized Content

By Kat Powers (KatPowers), forbes.com

Your email strategy can boost your SEO if you’re like Cartman from South Park.

Really. 

Step 1: Think about your email audience. They’re all individuals you’ve collected over time around a theme — your product, your services, your message. 

Step 2: Think about Cartman. He’s seeking attention, eyeballs if you will, and he has the catchphrase “Respect My Authority” (we do not endorse his other, more profane behaviors). 

Step 3: Know about Domain Authority. “Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.”  Notes Forbes:

The more links you have pointing to your site, and the more diverse and high-authority sources that are hosting them, the higher your domain authority will be.

Having more people reading your email will give you more possible eyeballs on your site. But having those readers link to your site — that will raise your domain authority. 

Step 4: Go to CabinetM and find Call-To-Action Tools. make it easy for your audience to share your content. 

All set? Now you can walk around knowing your new inbound links will Respect Your Domain Authority. 

Read the full article at Forbes Welcome

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Once you have a theme, dressing up content is easy with these tools
October 25, 2016 Content Marketing, Editorialized Content

By cabinetm.com

One of the most enjoyable parts of Halloween is getting to dress up. Right?

Marketing Insider has seven ways you can spice up your content by building it around a theme — spooky, wacky, tacos (really) — whatever it is that gets the work flowing.

Use this very post, for example. It has a Halloween theme. Say I wanted to come up with a better word for “strange” or “unusual.” To stay with my theme, the choices are more limited – but much more potent! Nightmarish, creepy, spooky, macabre, ghastly, ghoulish, grim, frightful, eerie … the list goes on – but not forever. I can make a decision pretty easily with my limited selection of theme-appropriate words.

Once you’ve got the idea, there are plenty of Content Marketing Tools for you to work with. And don’t get spooked — they’ll last past Halloween.

Read the full article at Where Digital Marketing Stacks Up

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Once you have a theme, dressing up content is easy with these tools
October 25, 2016 Content Marketing, Editorialized Content

By cabinetm.com

One of the most enjoyable parts of Halloween is getting to dress up. Right?

Marketing Insider has seven ways you can spice up your content by building it around a theme — spooky, wacky, tacos (really) — whatever it is that gets the work flowing.

Use this very post, for example. It has a Halloween theme. Say I wanted to come up with a better word for “strange” or “unusual.” To stay with my theme, the choices are more limited – but much more potent! Nightmarish, creepy, spooky, macabre, ghastly, ghoulish, grim, frightful, eerie … the list goes on – but not forever. I can make a decision pretty easily with my limited selection of theme-appropriate words.

Once you’ve got the idea, there are plenty of Content Marketing Tools for you to work with. And don’t get spooked — they’ll last past Halloween.

Read the full article at Where Digital Marketing Stacks Up

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CabinetM’s Carrie Forbes talks marketing, high-growth food and beverage companies
October 24, 2016 Editorialized Content, Industry Buzz, Retail Marketing

By bostontweetup.com

So you’ve formulated a great product where you think there is a big market. Now how do you communicate about it? A panel of founders will do just that Wednesday night, October 26th at Nutter Law at the “Founder Roundtable for High Growth Food and Beverage Entrepreneurs”. 

You’re in for a treat: Carrie Forbes isn’t just Director of Marketing at CabinetM — she’s the founder of Gutsey, the “wicked local” state-themed travel bars that everyone is raving about.  Carrie will be talking about the marketing technology tools that she has in her Gutsey Stack on CabinetM and how she utilizes these tools to automate her business while keeping costs low.

Gutsey bars

 

This panel will discuss the tradeoffs and complexity inherent in building a mix across digital, social, traditional PR, in-store demo, trade level marketing and the wild wild west of guerilla marketing.

Read the full article at BostonTweetUp

 

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Campaign Monitor Unveils Email Marketing and Automation for Microsoft Dynamics
October 21, 2016 Email Marketing, Marketing Automation, Products

By marketingio.com

Summary:

Campaign Monitor, unveiled Campaign Monitor for Microsoft Dynamics. Now every Microsoft Dynamics CRM customer has seamless integration with Campaign Monitor’s leading email marketing and marketing automation solution.

Function:

Email Marketing

From Article:

“Microsoft Dynamics is the CRM of choice for hundreds of thousands of fast-growing companies worldwide,” said Kraig Swensrud, CMO, Campaign Monitor, “With Campaign Monitor for Microsoft Dynamics, marketers are empowered to easily create branded and personalized email marketing campaigns that engage customers and drive business results.”

Campaign Monitor CabinetM Profile:

https://www.cabinetm.com/product/campaign-monitor/campaign-monitor

Read the full article at marketingIO

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CabinetM founders evangelize on Marketing Stacks
October 21, 2016 Industry

By content.cabinetm.com

“I thought I was alone.”

CabinetM’s co-founders held office hours at the Boston-based Marketing Profs B2B marketing conference in Boston and heard the same refrain from CMOs and consultants alike.

While evangelizing about the need to build and operationalize a marketing stack, they were struck by hearing the same message over and over again: When it comes to knowing what the Marketing spend is on Technology, companies often don’t have a handle on what is being spent. And the big secret is they’re not alone – this is a problem that spans industry and marketing function. In-house marketers and consultants were all relieved to hear not only are they not alone, but CabinetM is a solution.

The Marketing Profs B2B Forum, now in its tenth year, brings vendors and marketers together, the very people who make things happen, together to learn about the latest in B2B marketing. Among sessions on demand marketing and B2B influencers were experts in the fields of Marketing and Technology – including CabinetM founders Anita Brearton and Sheryl Shultz – offering advice to new and seasoned members of the field.

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Freshdesk Acquires Chatimity to Make Enterprise Bots
October 21, 2016 Uncategorized

By content.cabinetm.com

 

Summary:

Customer support software company Freshdesk announced today that it has acquired chat app and bot creator Chatimity. Chatimity is a chat app with 3 million registered users that makes business-to-consumer bots and A.I.-powered bots like MITI, which uses natural language processing to automate thousands of conversations at once.

Function:

Customer Support

From the Announcement:

“This is part of our broader strategy to make sure we are bringing the next level of innovation in the customer support world. A.I. and chatbots are going to disproportionately benefit customer service, and we see that,” Freshdesk president Dilawar Syed told VentureBeat in a phone interview. “We wanted to make sure that we are upping the game, [that] we are ready to respond to that demand in the market by having an infrastructure that can scale quickly for our customers.”

Link:

http://venturebeat.com/2016/10/18/freshdesk-acquires-chatimity-to-make-enterprise-bots/

Freshdesk CabinetM Profile:

https://www.cabinetm.com/product/freshdesk/freshdesk

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