By sloanreview.mit.edu

“Despite their importance, five popular marketing metrics are regularly misunderstood and misused,” notes MIT Sloan Management Review.

One of the biggest from where we sit is the “like.”

Once you have your social media strategy in place, think about what you’re going to measure to monitor your experiments. Social Media Analytics tools can give you insights into the process and what your customers really want. 

Read the full article at MIT Sloan Management Review

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