By Pranav Vadehra, martechadvisor.com
Demandbase launched a next generation ABM solution for Oracle Marketing Cloud. With Demandbase Account-Based Marketing Automation, B2B marketers can now implement account-specific campaigns directly in Oracle Eloqua Marketing Automation, accelerating conversion rates and driving revenue from qualified marketing leads. The Account-Based Marketing Automation solution is built on the Oracle Marketing AppCloud Framework and enables companies to run account based campaigns to their most important prospects and customers directly within Oracle Eloqua.
From the Announcement:
“CSC has long recognized that to be successful, we must not simply market to individuals, but instead focus on buying committees within key accounts,” said Chris Marin, senior principal, Digital Marketing Platform & Analytics, CSC. “Demandbase Account Based Marketing Automation for Oracle Eloqua is a positive step forward that helps align our Marketing Automation system with our ABM approach. Besides enriching and cleaning both contact and account type records, this new tool helps identify the linkage between people and the companies they work for as well as reveals net new accounts. This integration will transform our ability to deliver account centric programs and take our ABM strategy to a new level.”