Marketing Qualified Leads are highly valuable because they focus more on quality than quantity. For instance, it’s better to have a small group of highly qualified Marketing Qualified Leads with high purchasing power rather than hundreds of mildly interested inquiries in your inbox from a webinar.

Read more about what Marketing Qualified Leads are at Marketing Insider. 

Read more about automating the process of scoring leads — hot or not — at CabinetM.

Read the full article at Where Digital Marketing Stacks Up

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