Whenever someone visits your profile page – which will be a lot if you’re active on Twitter – they look at three things.

  • Your cover photo
  • Your bio
  • Your first few tweets


And this is why having an awesome pinned Tweet is so, so important. 

Says SocialQuant: 

You will definitely want to swap out your pinned Tweet from time to time. You may have a special event to promote, a new blog post to share, or you may just want to keep things fresh. But you may also want to bring back previously successful pinned Tweets.

Check out tools to monitor your social media success in CabinetM’s list of products you can add to your stack. 

Read the full article at Where Digital Marketing Stacks Up

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