Attending the 10th year of #MPB2B, the Marketing Profs B2B conference in Boston? Well you can be rubbing elbows with CabinetM’s co-founders.
Office hours are Wednesday at 2:45 p.m.; Thursday at 11 a.m.; Friday at 10 a.m. Meet the founders of CabinetM and talk about managing and optimizing your MarTech stack.
CEO Anita Brearton is a longtime tech start-up marketer and has had the great fortune of driving marketing programs through the early stages of a startup all the way to IPO and acquisition. Her all time favorite marketing book is Marketing Warfare by Al Ries and Jack Trout and she still recommends it today to new marketers as a reminder to think about strategy before jumping into tactics. In addition to all of her marketing roles Anita ran FashionPlaytes, a B2C commerce and gaming company and co-led Boston Golden Seeds an angel investment group that invests in women-led businesses. She continues to be an active member of the Boston start-up ecosystem as a MassVentures board member, MassChallenge judge and start-up investor and mentor.
President and COO Sheryl Schultz is a self-proclaimed startup junkie, with a love for connecting people and companies. She is a member of two angel groups, and co-led Boston Golden Seeds, an angel group that invests in women-led businesses. She spent over 20 years as President of SRS Associates, where she launched dozens of telecommunications startups, many from inception through successful exit by IPO or acquisition. Sheryl is a Board Director at The Capital Network, and has been involved as an advisor or board member/observer with Crimson Hexagon, Crowdly, QStream, Philo, Playrific, and ViralGains.