SmartBase Solutions LLC announced that it has acquired the assets of Group 3 Marketing of Wayzata, MN. The SmartBase Solutions’ big data platform, combined with Group 3 Marketing’s technology will bring stronger Marketing Analytics and Brand Loyalty solutions to the Retail industry. Under terms of the agreement, Group 3 Marketing’s products and services will now be integrated with SmartBase’s technology and offered under the SmartBase Solutions name.
From the Announcement:
“As SmartBase Solutions continues to meet the changing needs of our clients, the addition of Group 3 Marketing capabilities and expertise aligns well with our growth strategy centered on data analytics and personalized marketing communications,” said Kris Lynch, SmartBase Solutions CEO. “We will continue to build upon the SmartBase and Group 3 Marketing legacies of market leadership and knowledge in data analytics, marketing automation and brand loyalty.”