One of the most enjoyable parts of Halloween is getting to dress up. Right?

Marketing Insider has seven ways you can spice up your content by building it around a theme — spooky, wacky, tacos (really) — whatever it is that gets the work flowing.

Use this very post, for example. It has a Halloween theme. Say I wanted to come up with a better word for “strange” or “unusual.” To stay with my theme, the choices are more limited – but much more potent! Nightmarish, creepy, spooky, macabre, ghastly, ghoulish, grim, frightful, eerie … the list goes on – but not forever. I can make a decision pretty easily with my limited selection of theme-appropriate words.

Once you’ve got the idea, there are plenty of Content Marketing Tools for you to work with. And don’t get spooked — they’ll last past Halloween.

Read the full article at Where Digital Marketing Stacks Up

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