By Kat Powers (KatPowers), forbes.com
Your email strategy can boost your SEO if you’re like Cartman from South Park.
Step 1: Think about your email audience. They’re all individuals you’ve collected over time around a theme — your product, your services, your message.
Step 2: Think about Cartman. He’s seeking attention, eyeballs if you will, and he has the catchphrase “Respect My Authority” (we do not endorse his other, more profane behaviors).
Step 3: Know about Domain Authority. “Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.” Notes Forbes:
The more links you have pointing to your site, and the more diverse and high-authority sources that are hosting them, the higher your domain authority will be.
Having more people reading your email will give you more possible eyeballs on your site. But having those readers link to your site — that will raise your domain authority.
Step 4: Go to CabinetM and find Call-To-Action Tools. make it easy for your audience to share your content.
All set? Now you can walk around knowing your new inbound links will Respect Your Domain Authority.