By Shabana Arora, martechadvisor.com
Criteo, a performance marketing technology company, announced the launch of Criteo Predictive Search, a product that brings the Company’s performance-based approach to Google Shopping. Criteo Predictive Search offers an automated, end-to-end solution, based on powerful machine-learning, that eliminates guesswork and systematically improves results from Google Shopping using precise, predictive optimization across every aspect of the campaign.
From the Announcement:
“Google Shopping is a huge opportunity for retail marketers, with Shopping quickly becoming the biggest ecommerce performance driver for retailers,” said Jason Lehmbeck, General Manager, Search, Criteo. “Yet, the tools available today are overly complex and time-consuming, and do not sufficiently help marketers connect with consumers who are actively shopping for their products. Our goal with Predictive Search is to eliminate the guesswork of managing Shopping Campaigns while delivering unbeatable performance for retailers.”
Criteo CabinetM Profile: