“We used to wake up and have to deal with a small vegetable garden of choices, and now, it’s a veritable jungle of choices we have in the marketplace.”

What is so overwhelming for PepsiCo North America Beverages CMO Seth Kaufman’s team? Marketing Technology. There are thousands of products in hundreds of categories to evaluate, while at the same time PepsiCo is busy reinventing television ads to integrate with its digital platforms.

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Read the full article at Digiday

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